They say Toyota and Honda are better, why do so many people choose Nissan cars?
They say Toyota and Honda are good, but in fact Nissan is not bad either. Nissan is also one of the most famous car companies in Japan and a world-renowned car company. If you think Nissan is not as good as Toyota, that's okay. If you think Nissan is not as good as Honda, I personally disagree. The correct ranking of the Japanese Big Three should be Toyota, Nissan, and Honda.
Toyota, Nissan, and Honda, as Japanese car giants, each have their own advantages and specialties. Toyota gives people the impression of being moderate and mature, and the quality of its vehicles is very stable and reliable; Nissan pays special attention to the research and development of comfortable cars and has a reputation as a sofa factory; Honda is a technology geek and has deep knowledge in the engine field.
Nissan cars are very popular, and not without reason.
First, Nissan cars are popular all over the world, and their popularity is also very high. Especially after the alliance with Renault Mitsubishi, it has become the strongest automobile alliance, and its sales volume is unbeatable.
The second point is that Nissan has a rich product line. Whether it's a sedan, SUV, off-road vehicle, or sports car, Nissan has quality products to offer. The domestic compact car sales champion is the Nissan Sylphy, and the 2017 global compact SUV sales champion is the X-Trail, as well as the United Nations car Nissan Patrol, and the famous GTR.
The third point is that Nissan cars are more cost-effective. In terms of end-market discounts, Nissan is greater than Toyota and Honda. The Sunshine is cheaper than the Fit and Vios, the Sylphy is also cheaper than the Corolla and Civic, and the Teana has greater discounts than the Camry and Accord. Nissan cars are still very cost-effective among Japanese cars.
As far as home transportation is concerned, if the comfort requirements are relatively high, then Nissan is indeed good. In addition to high comfort, Nissan cars also have good performance in terms of stable quality, reliability, value retention, and fuel economy. It is easy to understand why they are naturally popular.
Many car owners will choose to buy Japanese cars, and Japanese cars are divided into three major brands: Honda, Toyota, and Nissan. Consumers have always had a blind love for Japanese cars, and most people will choose them. When buying Honda and Toyota brand cars, Nissan cars are called "sofa factories", but many people buy them. Many car owners may not know why. In fact, the reason is very simple.
There is a saying that "a Volkswagen that can't be repaired, a Toyota that can't drive well." Japanese cars have always been labeled as fuel-efficient, which has also prompted many consumers to choose to buy Japanese cars. , Honda relies on engines, Toyota relies on fuel economy and durability, and Nissan cars have always been disliked by consumers. Of course, this is only part of it. Many car owners even disdain to buy Japanese cars.
If you put aside all prejudices, Nissan cars are considered to be mid-range among many car series. They also have certain advantages in terms of quality stability and fuel consumption, and their failure rate is relatively low. From the market perspective, The Sylphy, Qashqai, Teana and other models sold have attracted much attention from consumers and occupy a certain share in the market.
Compared with other models that are replaced quickly, Nissan's models are relatively slow, but their price/performance ratio is relatively high. Both in terms of driving and fuel consumption, they are slightly better. Once the vehicle is comprehensively If the performance is relatively high, then consumers will naturally choose to buy it. Of course, it cannot be ruled out that some consumers have certain prejudices against Japanese cars.
You may have heard that a Nissan car is a mobile sofa. This statement is not wrong. Since the car is more comfortable and has a large space, the riding experience is excellent. . For families who use it for daily commuting and transportation, Nissan cars may be more popular.
Of course, for Japanese cars, many car owners may have heard that Japanese cars are fuel-efficient because they are lighter, thinner, and less safe.
If a vehicle has advantages, it will definitely have disadvantages, but this statement is not accurate. When buying a car, the focus is on practicality, and there is a certain basis for consumers to choose the car. Everyone says that Japanese cars have thin skins, so why do so many people still buy them? Isn't it a slap in the face?
In fact, many people have morally kidnapped us and say that buying Japanese cars is not patriotic and buying foreign electronic products is killing domestic production. In fact, we need to treat this matter rationally. As an old Chinese saying goes, learn from each other’s strengths and offset weaknesses. Learn the advantages. , to make oneself stronger is the foundation of a big country, and now unless all cars are imported, many cars are joint ventures, and there is no reason why foreigners are completely making money.
Returning to the topic, why is it always bad but always the best in terms of sales? Are we slapping ourselves in the face, or are we dreaming? The results of many things give us the best explanation, right? Let’s review the advantages and disadvantages of Japanese cars and the reasons why Chinese people buy them.
Whether something is good or not depends entirely on whether it sells well
In fact, we can look at the overall situation first. The Toyota series of models ranks first in the world. , there is no doubt about this, so in China, small cars such as Corolla, Civic, etc. are welcomed by the Chinese people. They are affordable, have high value retention rate and low failure rate, so they have triggered a market effect. Buy Very good.
As the car repairman said, a Volkswagen that cannot be repaired will drive a Toyota that cannot break down. This is the best explanation for further increasing sales.
There is a wide range of choices
As we all know, in Japanese cars, from high-priced to low-priced models, they are all Covered, there are also luxury brands, so they basically occupy this market across the board. As long as consumers want to buy Japanese cars, they can always find one they like. The most important thing is that they can drive with ease, use with confidence, and have guaranteed follow-up services. , basically involved in off-road vehicles, sedans, and MVP-type Japanese cars, so this is an all-round tactic.
Reliable technical support
The Japanese have a characteristic that they like to study simple things thoroughly. This underlying spirit has created a prerequisite for the industrial revolution. Many people say that Japanese car technology is old and uninnovative. So it is like you are asking why Steve Jobs’s iPhone still has 12 million pixels in 2020. It is made in China. There is a reason why Android phones have hundreds of millions of pixels. Things do not rely solely on the accumulation of hardware. What is more important is thorough research in this aspect. Researching new tricks is fundamental. If you blindly run fast, you will lose more. .
So we gradually discovered that the fuel-efficient engines of Japanese cars, the Earth Dream, the pioneering blue sky technology, hybridization, etc. were all developed over time, creating new waves of the automobile revolution.
Japanese cars are thin, are they too unsafe?
In 2020, we should have some opinions of our own. Let’s take a look at German cars, Korean cars, and American cars. What are the cars going to do now? Lightweight design, controlling costs and safety within the most reasonable range, is the fundamental condition for the survival of every car company. It is not the 1990s anymore. German cars no longer use steel plates to make car doors. Car weight is a good thing , but what about fuel consumption? So let’s not dwell on that.
In fact, in modern times, the structure, materials, supporting active safety protection, and auxiliary protection functions are becoming more and more perfect. Automotive technology is becoming more and more powerful and can better protect you. Japanese cars have long been You've incorporated what you thought into the design, but you have to consider the cost, right? If you insist on crashing, then Japanese cars are not crashworthy. After all, you didn’t buy the car to drive it, but you also crashed it, right?
Value for money retention rate
One of the most important reasons why many people buy Japanese cars is that the value retention rate is extremely high, and There are few follow-up problems. When you go to exchange your car one day, and your friend goes to the 4S store with you to buy a new car for replacement, you will find that his American car is less than half of yours, and you will feel A little secretly happy, fortunately I made the right choice at the time and took a reasonable path.
Japanese cars are popular in the second-hand market because of high market acceptance and good brand effect.
Summary: In fact, you have to have your own opinion when buying any car. What you like is the best, and it has nothing to do with others. After all, you are driving, not other people’s gossip. drive.
Thank you for your question. Follow Lao Zhang Talking Cars and share more interesting old car stories with you.
The products consumed are always closely related to the quality of the product and the reputation of the product. Why do so many people buy Japanese cars? Putting aside the national plot, Japanese cars do have their own There are many unique highlights. People buy Japanese cars because of these attractive features, right?
Japanese cars mainly refer to brands such as Toyota, Nissan, Honda, Mazda3, Mitsubishi, Subaru, etc. Among them, Toyota, Nissan and Honda are the three most important brands. Japanese cars are generally Related to stability, Japanese cars are actually not fuel-efficient. This is a misunderstanding shared by many people. Most people buy Japanese cars not to save fuel, but to save more worry.
Internationally, the degree of recognition of Japanese cars is very high. Even as a country on the wheel of automobiles, the United States also has a very high degree of recognition of Japanese cars. The share of Japanese cars is also higher than that of Volkswagen. Such German cars are even higher. It is because Japanese cars have high stability. For example, Toyota is a car brand that has been famous for its stability since its birth, such as Toyota Corolla, Toyota Highlander, Toyota Camry, Toyota Overbearing, Land Cruiser, etc. , which model is associated with stability and durability.
In terms of product layout, Japanese cars range from low-end entry-level cars to high-end models, and their sales are pretty good, and their product lines are relatively rich. Japanese cars are good at using mature and stable technology, and are good at using naturally aspirated engines and AT gearboxes, so their failure rate is also the lowest among all car series.
Does that mean that Japanese cars will not malfunction? This is not true. Japanese cars are also prone to burning oil. For example, the 2.4 Camry in 2009 will also burn oil, the Reiz before 2006 will also burn oil, and the Nissan HR16de engine in 2012~14 will also burn oil. When burning engine oil, some wearing parts of Japanese cars also need to be replaced, but generally speaking, Japanese cars have a simpler structure and are more convenient to repair. This is a fact recognized by maintenance workers.
It can be said that cars have no national borders, and there is no need to link car consumption with patriotism. Even Japanese cars have promoted the development of the national economy and supported a large part of the Chinese people. .
This question is very simple. Most people think so. The quality of the three major parts of Japanese cars is acceptable and they are relatively fuel-efficient.
Two fields and one industry are the three major Japanese brands. Some people will buy Toyota and Honda, but why can’t they buy Nissan? Toyota is good, Honda is good, but Nissan is not lagging behind at all. The name Nissan is not called technologically for nothing, but Nissan does not put a lot of technology into low-level models, and the quality control of each model has slightly declined. Therefore, many friends think that Nissan is inferior to Toyota and Honda, but in fact, Nissan's technical reserves are not as good as Toyota, but much higher than Honda. Nissan's patented technology reserves are currently the second in the world.
Although Nissan has a lot of technical reserves, it does not put many technologies into low-level models. For example, you can buy a hybrid with Toyota's core technology at a price of about 100,000 yuan, and you can buy a Honda with explosive power. engine, but at a price of hundreds of thousands, choosing Nissan doesn’t seem to have many features; most of Nissan’s technologies are used in high-end models, such as VC-T, VQ, DAS and other technologies, and the lowest price for equipped models is also In the tens of thousands, so from a certain perspective, these technologies cannot be used by more ordinary consumers. No matter how powerful the technology is, it will eventually need to be used by everyone. If everyone cannot use it, such technology seems a bit It’s empty; therefore, Nissan’s technology still needs to be transferred to low-level models in large quantities. Everyone knows that the GTR is good, but very few have driven it or own it. Most of my friends just stay in the imagination stage.
Nissan used to be a company that could build AT gearboxes, and its subsidiary JETCO is a famous gearbox supplier in the world. However, in the past ten years, JETCO has given up on AT gearboxes. Instead, it focused on the CVT gearbox; in the past, CVT has been said to be fragile, but after Nissan's improvements (steel belt, planetary gear mechanism), the CVT gearbox can already withstand 400 Nm of torque, this torque range can already cover the power needs of almost all family cars, so today's CVT is no longer fragile and can be regarded as an absolutely mainstream gearbox.
However, this is also a double-edged sword. Nissan has indeed made the CVT gearbox more powerful, but Nissan has not touched the AT gearbox in more than ten years. In the long run, a mainstream brand and its Popular models do not have At, so it will eventually have a certain impact on brand power. Judging from Nissan's current layout, it is likely to completely cancel At gearboxes in the future, which will have some negative impacts on a well-known car brand; in comparison, Toyota , Honda is more rational and provides CVT for low-end models, but retains AT gearboxes for high-end models. The advantage of this is that the product is not unchanged and can better serve consumers at all levels.
All in all, although Nissan's low-level, high-volume models do not have as many technologies as Ryoda's decentralization, they are more affordable. I feel that Nissan is very cost-effective whether it is imported or domestically produced. Although the car has small details, It's not as sharp as Toyota's, but the three major parts are still very solid and durable. Ryoda's car doesn't break down, and Nissan's doesn't break down either, so it's not uncommon for friends to choose Nissan cars. Moreover, the alliance between Nissan and Renault is now at its peak, with sales It is almost surpassing Volkswagen's number one position, so judging from global data, there are not many people buying Nissan cars. Although Nissan's global sales volume is not as good as Toyota, it is not lower than Honda. So it is not surprising that some people buy Nissan cars because they choose There are really too many friends in Nissan, and Nissan cars are indeed very reliable, quite satisfactory and stable, so why not buy a Nissan car?
The engine is bad
It is no exaggeration to say how many Japanese cars there are in China. If we count the vehicles driving on the streets, nearly half of them are Japanese cars. I don’t know why, but many people are belittling Japanese cars, saying that Japanese cars are bad in all kinds of ways. They even bring their feelings of home and country with them, and they want to throw all Japanese cars out of the country. However, despite the constant buzz on the Internet, the number of Japanese cars on the street is increasing day by day, just like those cheap Japanese movies. As for why people buy Japanese cars, there are actually nothing more than these reasons.
Fuel Economy
Japanese cars are famous for their good fuel economy, and their fuel consumption is unrivaled in the market.
In today's market where oil prices are getting higher and higher, a car with low fuel consumption is undoubtedly the object of people's pursuit.
High cost performance
Not only are fuel consumption low, Japanese cars also do very well in terms of cost performance. Compared with other brands that frequently launch luxury models, Japanese cars have a huge market share in mid- to low-end models. And coincidentally, what Chinese people buy the most are mid- to low-end models.
Sales
Having said this, I have to admire the outstanding achievements of Japanese cars in sales. Although I don’t want to admit it, I have to say that the Japanese have poor IQ. It's amazing. In an atmosphere where Chinese people are filled with hatred of their country and family, Japanese cars can still be found in every corner of the country.
In general, existence is reasonable. The reason why Japanese cars are so popular is inseparable from their excellent quality. The reason why people choose Japanese cars is more because of the high quality and practicality that Japanese cars can bring.
1. Nissan is Japan’s earliest car brand
The Nissan brand was founded in 1933, and its predecessor Datsun began producing cars in 1914, which was 1886 The automobile was invented only 30 years ago. Therefore, the Japanese brand at that time was unique in Japan. Kiichiro Toyoda, who was also Japanese, went to Europe and the United States to inspect the automobile industry in 1929, and it was not until 1937 that "Toyota Automobile Industry Co., Ltd." was established. Honda established "Honda Giken Industrial Co., Ltd." in 1948, but at this time it was only involved in textile machines and motorcycles, and it was not until 1963 that it began to develop the automobile business. Therefore, in terms of comprehensive brand history, Nissan is a car brand with a long history among Japanese brands.
2. Nissan’s many firsts among Japanese automobile brands
The Datsun Type14 has also become the first model exported from Japan, symbolizing the birth of the Japanese automobile industry.
In 1935, Nissan established Japan's first large-scale automobile production plant at the Yokohama plant, and was the first Japanese brand to use assembly lines to produce automobiles.
In the 1970s, Japan launched its first artificial satellite into space
In 2007, Nissan launched the world’s first panoramic image surveillance system
In 2010, the world's first mass-produced electric car "Leaf" was born
In 2016, the world's first variable compression ratio was announced for mass production
3. Nissan Advantages of the car
Large sofa: Comfort has always been the label of the Nissan brand. Compared with seats in similar vehicles, it has indeed won high recognition from consumers in terms of comfort
Large space : Japanese brands have done very well in terms of space creation, and Nissan's products of the same level are particularly advantageous. You can see the comparative data
Engine technology: Turbocharged engines are now more popular in China. Nissan is basically naturally aspirated, so many people think that Nissan's technology is lagging behind, but Nissan does not boast about its technology. The mass production of variable compression ratio engines is a good example. In addition, Nissan owns the national treasure-level supercar GTR.
Quality: The overall quality of Japanese cars is very good, as Nissan’s domestic sales have proven
Fuel economy: The economic advantage also indirectly proves Nissan’s engine tuning technology and the benefits brought to consumers by the large-scale use of continuously variable transmissions
High cost performance: Nissan's model configurations are more abundant among products of the same level, and of course the larger price discount is also a major factor
Based on the above points, Nissan is actually a very powerful brand among Japanese brands. It’s just that Toyota’s marketing and Honda’s technology have made everyone ignore Nissan’s technical advantages, and Nissan has a brand that is not like any other. The advantage is that the alliance with Renault allows Nissan to possess the genes of European cars, so it combines the characteristics of Japanese and European cars in its products. The Qashqai is a typical example. This is also something other brands don’t have. Therefore, consumers choose Nissan because of its unique advantages in products and brands. Every brand has its own foundation. It cannot be said that which brand is necessarily good. There is a saying that is right: existence is reasonable.
There are too many things that worship foreigners. Independence is different from joint ventures. If the Chinese people do not support it, independent brands will never have a chance. How many years have foreign brands developed and how many years have independent brands been developed? If independent brands After so many years of development, it is no worse than the joint venture. I have always driven Haima brand cars, and it is not any worse than the joint venture. But at least I have saved a lot of money. It is not easy to make money. The new Haima 8S,