Identification of Yifutang Matcha Powder

Matcha powder is not only loved by Japanese for thousands of years, but also very popular in Europe and America. From 2004 to 2006, Japan's matcha exports quadrupled. With Haagen-Dazs and Shanghai Bright Dairy taking the lead in introducing matcha ice cream and matcha milk in China, people in China are becoming more and more interested in matcha. When you open Alibaba, you can see that there are more than a dozen companies selling matcha. There are more than 20 pages and more than 600 pieces of information about matcha. However, after in-depth investigation, it can be found that almost all the things seen in the market are not matcha in the true sense, but can only be called green tea powder. Its raw materials are basically ordinary fried green, using a metal crusher, and they are all instantly crushed.

Because of the essential difference between matcha powder and green tea powder, their own values are completely different. In the international market, the price of one kilogram of green tea powder is 1200 ~ 1800 yen (RMB 70 ~ 1 10 yuan/kg), while the price of 40 grams of matcha is 10. The improper use of the word "matcha" is strictly prohibited internationally.

★ Anything that is not ground by grinding tea is not called matcha.

★ Never use the word "matcha" in products that do not use matcha raw materials.

★ Advertisements and explanatory words that mislead consumers such as "matcha taste" and "matcha style" should be used with caution.

★ It is the requirement of green tea powder. The formula clearly indicates the use of (green tea powder).

Because the culture of matcha powder in China has a long history, not only Chinese people know little about matcha, but also the country has no standard for the production of matcha, neither national standard nor industry standard. Although there are some local standards for green tea powder in some areas, it is only the hygienic index of ordinary tea powder. At present, the identification of tea powder products in the market is confusing, and many enterprises call green tea powder matcha, which intentionally or unintentionally deceives and misleads consumers.

In the China market, we can also see that most foreign companies are standardized, especially Japanese companies, and will never use "matcha powder" easily. Even if some multinational companies use "matcha" in their product names, they must also indicate "green tea powder" in brackets or in the raw material column of the label, such as "Qingrun Matcha" of an internationally renowned brand. Although it is absolutely forbidden to label the edge ball in the international market, it is quite commendable to be able to indicate on the label that its raw material is green tea powder under the current chaotic domestic market background. Japanese matcha (ground with natural stone mill) = = = = = Raw materials for steaming green tea cover = = Output 40g/ hour.

Japanese green tea powder (ground by ball mill) = = = = Raw materials for steaming green tea covers = = Output is about 2~4KG/ hour.

Comparison chart of tea pulverizing methods

China green tea powder (using jet mill) = = = = = The raw material is ordinary roasted green tea = = = The output is about 20~ 100KG/ hour.

Japanese matcha (ground with natural stone mill) = = = fineness 20 ~ 10 micron = = emerald green = = seaweed fragrance = = slightly sweet and astringent = = suspended for more than 300 seconds = = rich and uniform foam.

Japanese green tea powder (ground by ball mill) = = fineness 15 ~ 10 micron = = emerald green = = grass fragrance = = = slightly astringent = = = = = precipitate = = = = = foam.

China green tea powder (crushed by jet mill) = = fineness 180 ~ 75 microns = = yellow green = = fire incense = = = = bitter = = = = = = = serious precipitation = = = = almost no foam here are two comparison charts for your reference.

The difference between matcha and green tea powder is different in China and Japan. In Japan, there is matcha before green tea powder, and the Japanese know what green tea is. In China, after the date of matcha, there was green tea powder first and then matcha. Matcha and green tea powder in the market are confused, so it is difficult for ordinary consumers to distinguish between true and false. In the identification, we need to pay attention to the following points:

1. color: matcha is dark green or dark green because it is covered with steamed green, and green tea powder is grass green. 2. Taste: Matcha is not astringent or bitter because it uses imported tree species, and green tea powder is slightly bitter.

3. Aroma: Matcha has the fragrance of seaweed and zongye because of the characteristics of tree species, cultivation and processing, and green tea powder has the fragrance of grass.

4. Fineness: The fineness of matcha is more than 200 meshes (2 microns), and it can all enter the pores after being coated on the back of the hand. Green tea powder 100-300 mesh.

-Refer to Uji Matcha Matcha Standard Q/TFPS 2007. Tea is different from ordinary green tea powder, and it is not broken tea in the general sense. The difference between matcha and ordinary green tea powder mainly includes the following two aspects:

1. Raw material requirements: Matcha requires high quality of raw materials, and requires the use of tea with high amino acids, protein, chlorophyll content and low caffeine content. Before picking, there are requirements for the picking time and leaf size of new tea. The production time of matcha is short, only about 50 days. Matcha made from high-quality new tea produced in April and May has the best quality. Tea varieties used for processing matcha are also very particular. This kind of tea tree is cultivated by asexual propagation technology, which ensures the purity of tea tree varieties. In addition, in order to ensure the quality of fresh leaves, in the process of planting, the staff also need to shade the tea trees for heatstroke prevention. Tea produced in this way is called covered tea. Matcha is made of covered tea.

In Japan, due to the high processing cost of grinding with natural graphite, inferior tea leaves are generally not used to make matcha. Ordinary steamed green tea or even simple steamed green tea is used to make green tea powder, which is called powdered green tea in Japan.

In China, due to the lack of stone mill grinding technology (the existing stone mill has been patented by Matcha Company), some processing plants use jet mill to produce green tea powder. In the past two years, some tea farmers have also begun to make green tea powder with better tea raw materials. In order to sell their products at a good price, they named their green tea powder-matcha.

2. The key to making matcha: grinding with natural stone mill and grinding green tea powder with metal pulverizer.

Matcha Returning to the Motherland: Problems Faced by China

The whole world knows that "the world's matcha is in Japan, and Japan's matcha is in Uji". Although the Japanese themselves admit that Japanese matcha comes from China. Sadly, however, modern China has nothing to do with matcha, which has long been the quintessence of Japanese culture! Fortunately, China's first matcha production base-Shanghai Yuzhi Matcha Co., Ltd. appeared in Pudong, Shanghai. The founders of the company are scholars studying in Japan. During their long life in Japan, they accepted "other cultures" from their motherland in a foreign country. At the same time, they feel the pain of the motherland's vast culture of "planting flowers inside the wall and opening outside the wall" and feel guilty about their ancestors. After long-term research and preparation, with the full assistance of the parent company "Japan Butterfly Valley Co., Ltd." and "NPO Japan-China Friendship Exchange Association", a complete set of Japanese matcha processing technology and equipment was introduced, and the first company in China with matcha as its industry was established. And applied for the patent of "micropowder stone mill". With the assistance of Shanghai Bureau of Quality Standardization, the company successfully formulated the first domestic standard of matcha, and defined the definition of matcha:

"Steamed green tea with matcha cover is ground into fine powder by a tea superfine powder machine."

Although Japanese Butterfly Valley Co., Ltd. and Shanghai Yuzhi Matcha Co., Ltd. formulated the first matcha standard in China, it cannot replace the national standard after all, and the matcha market in China is mixed. Everyone claims that their products are matcha, but they don't know what the real matcha is. "Tea powder has no national or industrial standards, and its products are basically produced according to enterprise standards or export contracts", which not only contributes to the chaos in China market, but also hinders China's matcha from going global. Whether matcha can develop smoothly in China and be recognized by the international community is the key to standardize the matcha market in China, and the key to standardize the market depends on the formulation of national standards for matcha. I hope to see the national standard or industry standard of matcha in the near future.

With the improvement of people's living standards, people not only pay attention to the nutritional components of food, but also pay attention to its color. People's appetite is almost directly proportional to their feelings about food. People instinctively accept natural green foods (such as fruits and vegetables) more easily. In Japan, people eat 30 kinds of food every day, but few people can accomplish this task, and matcha has almost all the nutrients of vegetables at the same time. Matcha can not only be drunk directly, but also be made into various matcha foods. Matcha, with its unique biological activity, overall physiological regulation function in animals and "green" characteristics, should conform to the consumption concept and environmental awareness of the public in the new era, and also meet the needs of modern life rhythm. To be sure, with the progress of science and technology and the in-depth study of green additives, the application prospect of matcha in food and beverage will be immeasurable.

Tip: The usage of matcha is listed.