Enterprise strategy of icon group

Icon knows the importance of ecological environment to human life. While ensuring consumers to get a natural and healthy home life, we will not increase the burden on ecology, ensure the environmental quality in all directions, and establish a healthy and environmentally friendly industrial chain model;

Matrix: The scale of artificial fast-growing forest in China has reached 6.5438+0.5 million mu, and the annual production capacity of 8 matrix factories exceeds 2 million cubic meters. In Russia and Africa, cooperation has a large area of virgin forest resources;

R&D: Sheng Xiang R&D Center has the most modern R&D and wood floor testing base in the Asia-Pacific region. In 2009, Sheng Xiang (Jiangsu) Central Laboratory was recognized by the national laboratory, and it has international advanced patented technologies such as UNILIN, synchronous embossing and die chamfering.

Production: Asia's first world-class laminate flooring and solid wood flooring production line. Nine flooring factories, with an annual output of over 50 million square meters, cover laminate flooring, three-layer solid wood flooring, multi-layer solid wood flooring and single-layer solid wood flooring. Besides mass production of standard products, we can also produce customized products according to customers' needs. Multi-layer and three-layer solid wood factories have obtained national CARB and FSC certification. In June 2008, the icon joined the global forest trade network and promised to promote sustainable forest management.

Logistics: Sheng Xiang has the first nationwide logistics distribution center among domestic flooring enterprises, covering an area of over 25,000 square meters. Adopt the international advanced integrated logistics management system (LCMS), and realize electronic and intelligent logistics management around warehousing, distribution and other business links through the Internet to provide customers with professional "one-stop" services.

Sales: there are more than 40 branches and more than 3,000 stores nationwide; There are joint ventures and cooperative marketing companies in America, Europe, India and South Korea. Idol has been to 33 countries and regions on five continents.

Service: Sheng Xiang Group has more than 20,000 employees. Icon has the largest floor service network in China, and is the first in the industry to launch the "Icon Floor Butler" service brand. All installers have nationally recognized certificates.

Supporting industries: wooden door factory with an annual output of 700,000 sets and Shi Mei integrated wardrobe manufacturing base with an annual output of 654.38+500,000 sets, which has achieved a leap-forward upgrade of manufacturing technology and established a nationwide sales network and service network.