Shandong Hongri Group is the largest base of sulfur-based NPK compound fertilizer in China. It started from a small nitrogenous fertilizer plant that was dismantled and converted into production, and achieved extraordinary development by relying on science and technology and talent advantages. With total assets of 1 1000 billion yuan and more than 3000 employees, it is a large chemical enterprise group with an annual output of 600,000 tons of compound fertilizer, 500,000 tons of sulfuric acid and 654.38 million tons of synthetic ammonia. It is one of the 520 national key enterprise groups, 136 key enterprises in Shandong Province and seven enterprise groups with separate plans in Linyi City.
Hongri's leading product "Sunny" brand potassium sulfate compound fertilizer is produced by technology with independent intellectual property rights. At present, three series 16 varieties of broad-spectrum general fertilizer, crop-specific fertilizer and regional-specific fertilizer have been formed. The quality control system has passed the ISO9002 international quality system certification. Sunny compound fertilizer is the first "national key new product" and the first provincial-level "famous trademark" in compound fertilizer industry in China. It is recognized as "Shandong famous brand product" and one of the first batch of "pollution-free agricultural means of production" recommended by the Ministry of Agriculture, and its market share ranks first among similar enterprises in China. Red Sun initiated the brand marketing of China chemical fertilizer market. Take the lead in introducing CI, implementing brand strategy, implementing regional exclusive marketing, promising service, placing advertisements in CCTV, establishing knowledge marketing team and launching image spokespersons. Hongri takes the lead in raising the market competition to the height of brand competition in the same industry. The goal of Red Sun is to cultivate "sunny days" into the first brand of chemical fertilizer in China.
Hongri regards technological innovation as the development project of the enterprise, and has established a "provincial enterprise technology development center", which has four national patents and three special fertilizer products, filling the domestic gap. The low-temperature conversion technology of potassium chloride won the national invention gold medal and was listed as the key popularization technology during the Ninth Five-Year Plan period. The feed-grade calcium hydrogen phosphate project with hydrochloric acid method is a provincial-level technological innovation project. Hongri Group has maintained the national leading level in the field of compound fertilizer and related technologies, and built the first domestic 400,000-ton/year sulfur-based sulphuric acid plant and 654.38+ 10,000-ton/year synthetic ammonia plant on its own technology and strength, setting a new record for the shortest construction period of similar plants in the national fertilizer industry.
Hongri regards talents as the first resource for the development and operation of enterprises. Insist on institutional innovation to promote enterprise standardization and intensive management. The establishment of modern enterprise management systems, such as "four comprehensive management" and purchase and sale price comparison, organically combines scientific management with cultural management and forms a management culture with red sun characteristics. Hongri was rated as "Shandong Management Demonstration Enterprise".
During the Tenth Five-Year Plan period, Hongri will fully implement talent engineering and innovation engineering, strengthen the construction of three systems of technological innovation, market innovation and corporate culture, vigorously develop fine chemical products and chemical building materials products, and form a three-legged product pattern of fertilizer and chemical industry, fine chemical industry and chemical building materials products. By the end of the Tenth Five-Year Plan, the production capacity of 65.438+500,000 tons of compound fertilizer and 500,000 square meters of new building materials will be formed, with sales revenue exceeding 2 billion yuan and profits and taxes exceeding 200 million yuan, laying the foundation for building a knowledge-based, modern, innovative and information-based "four haves" high-tech enterprise.