From 65438 to 0958, the first instant noodles came out, and now the world consumes nearly 90 billion instant noodles every year. Bai Fu Ando 19 10 was born in Chiayi, Taiwan Province Province, China, and was originally named Wu Baifu. Before the invention of convenience, Ando had been engaged in various industries such as clothing and textile, trade, machinery manufacturing, department stores, salt making, credit cooperatives and so on.
1957, the credit union with Ando as the chairman went bankrupt. Because credit cooperatives are unlimited liability companies, Ando's other industries are used to pay off debts. All he has left is his private house in Ikeda City, Osaka Prefecture, and everything has to start from scratch.
At that time, Japan's economy was in its infancy, and the pace of people's life was obviously accelerated. Ando decided to develop Lamian Noodles for rapid brewing. He built a hut at home and buried himself in the research and development of instant noodles.
The key of instant noodles is that noodles can be preserved for a long time without deterioration, and the elasticity and taste of noodles can be quickly restored when brewing. After many failures, Ando was inspired by his wife's fried tempura (a traditional Japanese fried food, fried with vegetables and shrimp wrapped in flour in an oil pan) and invented the "instant hot oil drying method". When noodles are fried in this way, the water will evaporate quickly and pores will appear on the noodles. When soaked in boiling water, water can quickly penetrate into noodles and restore their elasticity.
Then, Ando repeatedly stirred the seasoning. On August 25th, 1958, the world's first instant noodle "Chicken Spicy Noodles" was officially launched at a price of 35 yen. Judging from the price level in Japan at that time, instant noodles were expensive. Some people sarcastically said that udon noodles only cost 6 yen. Will there be a market for "Chicken Spicy Noodles"?
Unexpectedly, under the offensive of marketing and free tasting, instant noodles quickly set off a craze in the Japanese archipelago. Curious people keep calling and asking, "I heard that you have a magical Lamian Noodles that can be eaten by heating water." Tadao Ando began the rest of his life at the age of 48. At the end of that year, Ando founded Nissin Food Co., Ltd., and instant noodles soon became the darling of the times, with imitators constantly appearing. In 1959, the consumption of instant noodles was 70 million, reaching 196 1, and the consumption has rapidly increased to1500,000, with more than 100 manufacturers. Rough instant noodles have also begun to appear on the market.
Ando soon realized that in order to maintain the reputation of new products, the market must be standardized. 1960 won the copyright lawsuit of instant noodles, and registered the trademark of "Chicken Spicy Noodles" the following year. 1962, Ando obtained the patent of "instant noodle making method" and issued a warning to 1 13 colleagues. However, in 1964, Ando established the Lamian Noodles Industry Association and transferred the patent of instant noodles to the industry. Ando said that the move is to make the industry bigger, so as to provide cheap and good instant noodles for ordinary people.
After occupying an absolute position in the Japanese market, Ando began to consider introducing instant noodles to the world. From 65438 to 0966, when Ando visited the United States, he realized that there were no bowls, chopsticks and other tableware commonly used by orientals in European and American diets. In order to adapt to the European and American markets, Ando invented "cup noodles" and "bowl noodles". 1971September, the world's first "cup noodles" went on sale. Up to now, 20 billion copies of "cup noodles" have been sold.
In 2005, Ando ushered in another great event. In July of that year, Nissin instant noodles and Japanese astronaut Soichi Noguchi boarded the American "Discovery" spacecraft and became space food for the space station. Even at the age of 90, Ando is still unwilling to be idle. He said that instant noodles are his life. "Eat every day and ponder new ideas." It is said that even in his later years, Ando will personally taste and identify the new products launched by Nissin.
When asked about the secret of longevity, Ando said that he played golf once a week and ate a bowl of chicken instant noodles every day. He will also spare no effort to defend instant noodles with his longevity.
When attending the World Lamian Noodles Association Congress in Seoul last year, Ando, as the president, praised instant noodles at the press conference. "There are many claims that instant noodles are harmful to health, but you can see that I am alive and well, which is enough to prove that instant noodles are good things." Ando said proudly at the meeting.
According to "New Culture News", according to the Japanese news agency 65438+1October 6, the "father of instant noodles"-the founder of Nissin Foods in Japan, Ando, died of acute myocardial infarction in a hospital in Ikeda, Osaka at 6: 40 pm Japan time on the 5th, at the age of 96. Funeral and farewell ceremonies will only be organized and attended by relatives and friends, and the mourner will be his wife Renzi Ando. The date and place of the funeral have not yet been determined.
On the morning of the 4th, Ando gave a regular lecture at the beginning of the new year, and then rested at home due to physical discomfort. On the afternoon of the 5th, he was taken to hospital by ambulance for treatment.