Entrepreneurship Case: Xiong Liming’s Entrepreneurial Life
Xiong Liming, the founder and chairman of Millennium Food Co., Ltd., Wanzai County, Yichun City, Jiangxi Province, is from Nanchang. He was transferred to Wanzai I have been an educated youth in the county for 8 years, and I understand that local farmers have low incomes, few channels to increase income, and difficult lives. In 2000, he spent a year conducting rural surveys and found that in various towns and villages in Wanzai County, especially in the mountainous areas, a kind of southern jujube has not been well developed and utilized. Most of them rot in the mountains, and only a very small part is made by farmers. Ziziphus peel is sold along the street. Below is the entrepreneurial life of Xiong Liming that I shared. Welcome to read.
?Utilization of waste to pave the way for prosperity in mountainous areas
After careful consideration, Xiong Liming came up with a bold idea: make full use of the local South Jujube. With the advantages of ecological resources, he carried out intensive processing to produce high-quality southern jujube cake, created a unique brand of Jiangxi food, and opened up a new way to get rich for local farmers. To this end, he registered the "Millennium" trademark in 2001 and set it up in Wanzai County. The factory founded the Millennium Company, and its leading product is South Jujube Cake. The product was launched on the market in 2003 and has been recognized and welcomed by consumers. The product is selling well in major cities across the country.
The development and growth of Millennium Company has brought huge benefits to local farmers. In the past, local products such as wild jujubes, unloved kudzu, and patches of wild kiwi fruit that had rotted in the mountains have become treasures. The company adopts the cooperation model of "company + base + farmers + technical personnel", formulates a minimum protective price, sets up a risk fund, and implements the company and farmers to ensure maximum risk sharing, maximum sharing of benefits, and all-round management of the base to pay employees. These two methods have relieved growers' worries, not only promoted the organic (green) fruit and vegetable planting industry in Wanzai County and surrounding counties and cities, promoted farmers' income increase, but also better guaranteed the quality of the raw materials of the company's products, and have directly benefited so far. There are 20,000 farmers.
Adhering to green, scientific research and innovation to build brands
Returning products to nature and highlighting local characteristics is the purpose and goal pursued by Millennium Company.
The company focuses on transforming the ecological resource advantages of Wanzai County into corporate economic development advantages, and carries out characteristic planting according to local conditions. The South Jujube Forest Food Base established in Guanyuan Mountain, Jiulong and other places in Wanzai County has won the ?Jiangxi Province Forest Food Base? Certification; green fruit and vegetable bases have been established in Baishui, Jiaohu, Luocheng, Gaocun and other towns. At present, the company's base area totals more than 12,600 acres.
Now that we have a base, product research and development must also keep up. Millennium Company has always focused on technological research and development, striving to improve the technological content and added value of its products, and promote the diversification, branding and technologicalization of the company's products. Through continuous breakthroughs, innovations and pioneering spirit, Millennium Company obtained the South Jujube Cake Origin Mark and Green Food Certification in 2004. After registration, it was recognized and protected by the 142 member states of the WTO. The arrowroot project included in the 2010 Provincial Key New Product Plan was not only completed on schedule and put into production, but also derived products such as ginseng, kudzu slices, and kudzu noodles. At present, the kudzu products have grown to become the company's second only to fruit cake products. Another leading product. In 2013, we conquered the mechanical automatic coating process. In 2014, we independently developed an automatic jujube peeling production line and obtained a national invention patent. This not only improved work efficiency, but also solved the problem of unfinished manual peeling of southern jujubes during the peak season and the need to store them for freezing. .
Nowadays, Qianqian Company has developed a series of fruit and vegetable preserves products represented by South Jujube Cake, and a series of lily products represented by lily powder and lily noodles. There are more than 60 varieties in five series, including health care products represented by arrowroot powder and kudzu slices; fungi products represented by tea tree mushrooms and king oyster mushrooms; and natural grain products represented by peach cakes and multigrain rolls. The company has successively won the titles of EU Organic Food Base and National Quality and Hygiene Comprehensive Standard Food.
At the same time, Millennium Company attaches great importance to energy conservation and emission reduction and promotes circular economy. In 2014 alone, more than 1.2 million yuan of funds was raised to carry out many innovations and transformations such as coal saving, thermal insulation, water saving, and efficiency improvement on energy-consuming facilities. The company's wastewater treatment system has been restructured, and the discharged wastewater fully complies with environmental protection discharge standards. It has been rated as a clean production enterprise in Jiangxi Province by the Provincial Industry and Information Technology Commission and the Provincial Environmental Protection Bureau many times.
Give back to the society, carry forward the past and forge ahead to a higher level
?To benefit the world at the same time? This is the mind and social responsibility that an enterprise should have. Xiong Liming, chairman of Millennium Company, believes that the development of an enterprise is the result of the support of the government and society. Only by repaying the society with sincerity can the enterprise win the trust and support of the society and continue to develop and strengthen. To this end, Millennium has invested in supporting poor college students for many years, caring for left-behind children, donating money to build teaching buildings, and giving back to the society with practical actions. ;