On the whole, how to control the chaotic price of Taobao is carried out through side complaints. There are generally three ways to deal with it.
1, intellectual property complaints:
Trademark right: the phenomenon of prominent use of brand LOGO exists in the main picture or description picture of the webpage. The processing period is 3-7 days, and 2 points will be deducted if the link is removed.
Copyright: Official pictures and words are embezzled from the homepage or description diagram, and the processing period is 3-7 days. Deduct 2 points when the link is taken off the shelf (officially referring to the company's official website, flagship store, online photo album and art works registration certificate).
Patents: appearance patents, invention patents and utility patents.
Patent complaints need to submit qualifications, provide patent certificates and patent evaluation reports, and invention patents only need to provide patent certificates.
2. Counterfeit goods complaints:
Not produced: the store level is low and it has been offline for a long time. The processing period is 3-7 days, and the deduction points range from 0 to 48 points.
Comparison between genuine goods and fake goods: Through information comparison, 2 points will be deducted if the processing period of complaints based on fake goods (invoices with brand names of the same model) is 3-7 days.
Forgery of factory name and address: fraudulent use of production information, processing cycle of 3-7 days, 2 points deducted.
Purchase appraisal: purchase products by purchase, make false appraisal reports, and complain about counterfeit goods. The processing cycle is 7- 15 working days, and all links of the same model products are removed from the shelves, with 12 points deducted and the store closed for half a month.
3. Online reporting:
Scratching codes, shielding trademarks, misplacing categories, expanding publicity and selling prohibited goods.
The cost of opening a shop in Taobao is low, even if a consumer wants to dispose of the idle items in his hand, he can sell them on Taobao idle fish. Taobao broke free from the limitations of space and region. It turned out to be a county-level specialty store. As long as it is hung on Taobao, the market it faces is the whole country. Anyone who wants to expand his sales market is willing to do it. Secondly, Taobao's personal store C has no store rent and operating costs, so many dealers abuse low prices on Taobao regardless of the interests of others and brands.
Traditional channels may be curbed by restricting offline dealers. However, with the rapid development of e-commerce era, it has become a network, and the traditional way is difficult to control at this time.
Taobao price disorder: refers to the behavior of dealers or agents in the sales process, which is lower than the market price stipulated by manufacturers. According to different market platforms, price disorder can be divided into online price disorder and offline price disorder. Online price confusion means that the products sold on the e-commerce platform are lower than the market retail price. Offline price confusion refers to the behavior of dealers or agents that are lower than the price stipulated by the manufacturers. Today, with the rapid development of e-commerce platform, offline price disorder is widespread.
Wechat business has a strict agency system, and the root cause of price confusion is:
1: Join a small agent: With the promotion of the company and the team, the popularity of the products has rapidly increased and it has been recognized by more and more people. Everyone can do WeChat business, resulting in more sellers than buyers.
2. Big agents become smaller agents: More and more people have joined the WeChat business circle, resulting in small agents hoarding goods and unable to purchase goods. However, because the big agents want to develop more agents and are eager to cash out, they can only take the initiative to lower the price threshold, making small agents become end customers and big agents become small agents. This is a vicious circle!
3. The low price of Taobao leads to the rapid death of small agents: the retail price of the market is lower than the purchase price of small agents, and the goods in the hands of small agents cannot be sold. After the small agent disappears, the big agent can't go out wholesale and doesn't want to retail until it goes bankrupt.
Taobao Price Control Taobao maintains the rights of JD.COM, Ali, Tmall and Taobao platforms to control prices and fight against infringement. At present, most brands have their own authorized stores in Taobao, and most brands sell online through Taobao market. But at present, Taobao market is also the most headache for brands. Fake goods, infringement, unfair competition, cross-selling and disorderly pricing have seriously affected the interests of brands and the stability of the market. In view of the above situation, most companies do not know how to control it. A few companies have realized the seriousness of the problem, and some companies have recruited corresponding commissioners to monitor Taobao and communicate with shopkeepers. Some people send lawyers' letters through their own law firms. Others are controlled by dealers. 1, customer service monitoring. This control method is the most primitive way. If the number of online brand connections is small and there are not many low-priced brands, as long as you are willing to cooperate, you can temporarily control the price disorder. 2. Send a lawyer's letter. I heard that many companies send lawyers' letters through offline lawyers. I'm thinking, if others sell fakes, you can send a lawyer's letter or solve it through legal channels. What price other people's shops sell is neither infringing nor illegal. Is it useful for you to send a lawyer's letter? Can only add fuel to the fire, the more the tube, the more chaotic. 3. I think it is a very good way to control through dealers. Many brands of packaging will have barcodes, QR codes and the like. You can check the dealers, but I want to say that many C stores are not dealers or agents. I think many dealers and brands are the same. I also hope that the market will be stable. Many c stores also have many ways to get goods. You punished the dealer, but you may not be able to control the C store with disorderly price. To sum up, we need to understand why there will be disorderly pricing on the Internet, which is nothing more than profit. Some strive for some credibility for the opening of new stores, some follow the trend, and some are forced to cut prices. They all want to sell their products better. Then these shopkeepers didn't consider the health and long-term development of the brand. For the immediate benefit, we will make price reduction, cross-selling and other behaviors that will damage the brand reputation. Many stores, especially store C, are now very competitive, and a favorable comment and a good reputation are very important to them. In the final analysis, it is necessary to have sales. But this selfish small-scale peasant thought is bound to damage the whole market and mislead consumers. Harming others and yourself also damages the brand image and sustainable development.