The media said that Douyin will replace Pinduoduo as the 2021 Spring Festival Gala holiday red envelope partner, and this news is true.
Why does Pinduoduo no longer serve as the exclusive red envelope partner of the Spring Festival Gala? How difficult is it to be the exclusive red envelope partner of the Spring Festival Gala? And what are the benefits and drawbacks? Next we will explore this issue from several aspects.
In recent years, you can find that many companies will bid for partners in the exclusive red envelope interactive session of the Spring Festival Gala. These companies are all leaders among Internet companies, but why compete? It must be because there are benefits to be gained from it.
We can give an example to illustrate that by serving as the exclusive red envelope partner of the Spring Festival Gala, WeChat payment has to be mentioned as a new world. Before WeChat penetrated into everyone’s daily life, Alipay was a party. Duda, when we usually pay, we usually use Alipay, and there is no one that can even compete with it. However, during the Spring Festival, because of this event, WeChat successfully opened the door to the payment field and penetrated into the people's lives. In daily life, Alipay was caught off guard, and it was even ahead of Alipay as the most convenient and fastest payment method. Since then, companies have seen the huge market effect of being an exclusive red envelope partner for the Spring Festival Gala, and have rushed to serve as this partner. In addition to making their companies more well-known, it may also be to avoid some competitors. Appear. Of course, apart from that, it is not all for profit. It is reasonable to increase the company's sense of participation in the Spring Festival and do something for the country.
But becoming this partner is not as simple as a sentence or two. After that, the company has to pay a lot, including not only financial resources, but also technology, employees and other aspects. As for Douyin replacing Pinduoduo this year, it can be seen from the news that this should be a temporary decision and very hasty. In order to deal with this problem, ByteDance has added many recruitment positions. In order to better cope with this year's emergencies, more technology, more resources, and more positions are needed, but no matter what, , the advantages always outweigh the disadvantages, which also explains why, despite such difficulties, many companies still want to become partners.
But no matter what, with the joint efforts of these companies, we, as some Spring Festival Gala audiences, can get more fun and participation. As for whether we grab more red envelopes or less, It doesn't seem that important. What we really enjoy is the feeling of grabbing the red envelope. This link seems to be very necessary for communication. What do you think?