A long time ago, our people's awareness of property rights was very weak. It often happened that one's achievements were stolen by others, and one had to spend money to buy it when he wanted to use it. Under the propaganda of the state, our citizens and enterprises have become more aware of intellectual property rights and have begun to actively protect their rights and interests. There have been many winners of science and technology awards, and their award-winning projects were registered by other companies because they did not apply for patents. The reason why Gree sued the State Intellectual Property Office was not a patent matter, but a trademark matter. The reason was that Gree Company applied for the Gree Color World trademark in 2017, but the trademark was subsequently declared invalid by the State Intellectual Property Office. Next, let’s take a look at the three reasons why Gree sued the State Intellectual Property Office. 1. Gree wants to restore its own registered trademark
Gree Company applied for the Gree Color World trademark in 2017, but the trademark was subsequently declared invalid by the State Intellectual Property Office. Therefore, if Gree wants to restore the Gree Color World trademark, it must use legal means. The value of a trademark to a company is particularly high, and a well-known company will not give up its trademark registration for some special reasons. 2. In order to protect the value of its own trademark, Gree Group asked the State Intellectual Property Office to resume the registration of Gree’s color boundary trademark because Gree needs this trademark. The Gree Color World trademark actually refers to the Gree mobile phone that has attracted much attention before. We know that every Gree employee uses Gree mobile phones. If this trademark is invalid, the production of Gree mobile phones will be hindered. 3. Gree’s behavior is a protective trademark registration
Gree Color World is the trademark of Gree Mobile Phones. Gree Company started to register this trademark before the Gree mobile phone was launched in order to protect this trademark from being registered by other companies before the mobile phone was launched. This is an act of protecting its own trademark, so Gree Company still wants to fight for this trademark.