After 23 years of hard work, Chengdu Mingzhu Furniture Group has grown into a leading enterprise in China’s furniture industry. Mingzhu Industrial Park has two bases, Area A and Area B, and is the largest and most comprehensive facility in China and even Asia today. One of the most advanced panel furniture manufacturing bases with the highest degree of automation and production efficiency, it is a well-deserved world-class furniture production base.
"If a worker wants to do his job well, he must first sharpen his tools." For furniture, first-class product quality is inseparable from first-class production equipment and instruments. Upgrading manufacturing productivity—Zhangzhuang is always at the forefront of the industry.
Pocket Pearl has invested more than 1.4 billion yuan, and all equipment is imported from Germany and Italy. The world's most advanced fully automatic manufacturing equipment, including many large-scale precision instruments that have entered China for the first time. After the expansion, the equipment scale and manufacturing technology of Palm Pearl have ranked first in China and second in Asia. It has also won the title of the world's largest customer of the world's largest furniture manufacturing equipment company, the German HOMAG Group.
Pearl Group cooperates with Japan's Toyota Company, sending a large number of employees to Japan's Toyota headquarters to study, and is the first to successfully introduce "lean production" in China. The all-German production equipment and Toyota-style management ensure accurate, efficient and continuous flow of the Palm Pearl production line, greatly reducing waste in the value chain, allowing the production of Palm Pearl's panel products to be faster, with higher quality and lower costs.
In 2011, the Palm Pearl Furniture Automated Three-dimensional Warehouse, which took two years of hard work, was successfully put into production. This building, which cost 30 million yuan to build "China's No. 1 Furniture Finished Product Warehouse", has realized integrated management of information, transportation, warehousing, inventory, loading and unloading, handling and other logistics activities in one fell swoop.
Pocket Pearl therefore has the largest furniture finished product warehouse in China with the most complete supporting facilities, the highest technical means, and the most complete overall configuration. This has also become the first domestic furniture warehouse with a full range of facilities after Yili, Baosteel and Haier. Furniture company with automated information warehouse. Its fully automatic and high-efficiency operation mode will lead Palm Pearl to provide every customer with faster, more efficient and more accurate logistics and distribution services.
Milan, Italy, represents the highest level of furniture design and fashionable taste in the world today. Today, Palm Pearl has specially invited Professor Alexander, a leading figure in the furniture design industry and director of the Furniture Design Department of the Politecnico di Milano in Italy, to serve as a strategic consultant, and invited the famous European design master Alberto to serve as the chief designer. Design masters continue to launch exquisite works with the international cutting-edge design concepts and craftsmanship of "lifestyle". The large quantity, high quality and wonderful design have always been praised by the industry, and they won the highest design award in the Chinese furniture industry - the only gold medal of the Golden Ax Award. With the strong support of a strong R&D center, Palm Pearl has more than 1,000 patents, and its product sales have been far ahead in the same industry nationwide for many years.
As a leading brand in the industry with a history of 23 years, it has won many honors and market reputation. It has great national visibility and high reputation. Intensive high-altitude TV advertisements and outdoor advertisements all over the country have made the brand image of Palm Pearl deeply rooted in the hearts of the people. It has become a household name in many regions across the country and has been selected as one of "China's 500 Most Valuable Brands" for four consecutive years.
Since the first furniture "living hall" in 2003, Palm Pearl has established more than 1,000 dealers and nearly 2,000 specialty stores across China, and has cooperated with Red Star Macalline and Easy Home , Yuexing Furniture, Ouyada, Fusenmei Home Furnishing and other well-known home furnishing stores have carried out close and friendly cooperation. The Pearl furniture brand is well-known throughout the country and has become a first-class brand leading the modern Chinese people's home lifestyle.
Customer first is the core value of Pearl Group. Palm Pearl has four major logistics bases in West China, North China, East China, and South China, 20 logistics sub-centers, 16 maintenance centers, and 23 direct customer service centers across the country. It has a dedicated 400 service hotline to provide all-weather services, and tens of thousands of professional service personnel every day. and technicians across the country to provide consumers with perfect and considerate services.
Zhangzhangzhu always believes that only the best materials can be used to create the best furniture.
Therefore, when choosing materials, even if the cost increases by 20, the big brand with the best reputation and the highest quality is the only choice.
◆Plates
European E1-level environmentally friendly plates from Asia's largest "Asian Wood Industry" have passed CEC national environmental protection certification, with high flatness, high bending resistance, anti-corrosion and anti-insects The performance is outstanding.
◆Paint
The world's top 500 German "Bayer" water-based coating technology and Taiwan's "Dabao" paint have non-toxic and pollution-free environmental performance that cannot be matched by ordinary paints.
◆Metal
The high-end metal "titanium aluminum alloy" widely used in aerospace technology is selected, and its hardness, bending resistance and oxidation resistance are greatly enhanced.
◆Connectors
The international famous brand "Connect" connectors ensure that furniture can be disassembled and assembled multiple times without affecting its firmness, and avoid the shortcomings of ordinary connectors that easily loosen naturally.
◆Hinge
The famous "DTC" brand hinge is made of high-strength alloy, fully automatic continuous casting and molding, with thick material wall, soft and quiet switch, and multi-angle positioning function. It has stronger corrosion resistance, each can bear a load of 50KG, and can be opened up to 10.14 million times, ensuring worry-free use for 10 years.
◆Track
Haidis fully silent and silent track, fully automatic continuous casting, thick material wall, excellent closing effect and self-sliding effect; withstands 80,000 After several switching tests, there is still no damage at all and the switch can be switched freely.
◆Screws
Using European-style screws with high strength, hard material, flexibility and good stability, effectively ensuring a stronger furniture structure.
While selecting the best raw material brands, Palm Pearl also conducts a comprehensive evaluation of the quality assurance capabilities of each supplier and each production factory, and signs a "Quality Assurance Agreement and Quality Target Responsibility Letter". This is used as a prerequisite for cooperation to ensure rigorous supply quality. In addition, before being put into storage, all raw materials must pass the "raw material testing center" regarding formaldehyde, benzene, and dimethylbenzene in boards and paints, heavy metals in paints, salt spray tests on hardware, sponge density, and the color of sofa fabrics. Fastness, wear resistance and other layers of testing. All quality inspection personnel hold national qualification certificates and use advanced equipment such as "gas chromatograph" and "atomic absorption meter" to implement testing requirements higher than national standards and strictly control the raw and auxiliary materials entering the factory.
The pursuit of zero-defect quality is a clear requirement put forward by Palm Pearl for every production link. All products are produced in strict accordance with the ISO international quality management system and Japan's Toyota 6S management requirements, including material requirements, wood moisture content requirements, furniture size requirements, product appearance requirements, coating layer physical and chemical performance requirements, product mechanical performance requirements, etc. All aspects are implemented in accordance with requirements higher than national standards. The process card system is fully implemented in the production process. Each process has a quality inspection link and an inspection instruction card. Any unqualified products cannot enter the next process. Each finished piece of Pocket Pearl furniture has gone through at least 198 layers of forging processes, making it a world-class product.
Zhangzhuang also established a "product quality traceability management system" with the help of Germany's SAP, the world's largest information management expert. Under this system, each component produced has its own number. During the processing of raw materials into products, detailed information such as the completion time and person in charge of each link will be recorded to the product in real time as the production process progresses. in the production file. If problems are found after the product leaves the factory, the production files can be found using different numbers to identify the quality reasons and responsibilities.
Having attached great importance to environmental protection and taking practical actions for a long time, Palm Pearl was among the first batch to win the "China Environmental Labeling Product Certification" certified by the Ministry of Environmental Protection. This is the highest domestic official certification of product quality and environmental performance. Authoritative certification.
It is precisely because of the outstanding quality created by standardized scientific production that Palm Pearl was elected to the first batch of "National Standardization Technical Committee Members" in 2009, assuming the sacred responsibility of formulating national standards for the furniture industry.