Drug life cycle:
The first period is the R&D protection period. At this time, the drugs (mostly national-level new drugs) have large profit margins due to the national patent period and the lack of competition in the market. Stimulus guarantee, so you should set up your own sales team for clinical sales and make efforts to grasp profit margins;
The second period is the product maturity period. At this time, the drugs have passed the protection period, so many manufacturers have already Production and sales are successful, and there are quite a few rivals in the competition, so manufacturers do not need to increase personnel and financial incentives to strive for limited profits (the bulk of the profits have already been made, and it is unrealistic to make them all), so let Those agents who know the popularity of such varieties will operate it and continue to develop new products to create another glory for the company;
In the third period, during the period of decline, even the agents are not very aware of it. Products of interest are sold relying on the inertia of the market and sold in the domestic pharmaceutical market. Manufacturers must constantly develop their own flagship products to maximize corporate profits at all times. "There is no sun that never sets in the sky." Therefore, no product can always have strong vitality and combat effectiveness. If an enterprise wants to survive, it must continue to create brilliance one after another.