Review of 13 years of development
On November 18, 1987, the first analog cellular mobile phone system was built and put into commercial use in Guangdong Province.
On March 26, 1994, the Mobile Communications Bureau of the Ministry of Posts and Telecommunications was established.
In 1995, the GSM digital telephone network was officially opened.
In 1996, mobile phones realized nationwide roaming and began to provide international roaming services.
On July 17, 1997, China Mobile’s 10 millionth mobile phone customer was born in Jiangsu.
On October 22 and 23, 1997, the assets of Guangdong Mobile Communications and Zhejiang Mobile Communications were injected into China Telecom (Hong Kong) Co., Ltd. (later renamed China Mobile (Hong Kong) Co., Ltd.) in New York. and listed in Hong Kong.
On August 18, 1998, China Mobile’s customers exceeded 20 million.
At the end of April 1999, according to the "China Telecom Reorganization Plan" approved by the State Council, the mobile communications branching work was launched.
At 0:00 on July 22, 1999, the "Global Communication" mobile phone number increased by 11 digits.
On April 20, 2000, China Mobile Communications Corporation was officially established.
At the end of 2000, China Mobile's switching capacity exceeded 100 million households.
China Mobile Communications Group Corporation ("China Mobile Communications" for short) was established on April 20, 2000, with a registered capital of 51.8 billion yuan and an asset scale of more than 400 billion yuan. China Mobile Communications Group Corporation wholly owns China Mobile (Hong Kong) Group Co., Ltd., and China Mobile Co., Ltd. controlled by it has established wholly-owned subsidiaries in 31 domestic provinces (autonomous regions and municipalities) and is listed in Hong Kong and New York. At present, China Mobile Co., Ltd. is one of the largest market capitalization companies in my country among overseas listed companies, and is also the largest telecommunications operator in Asia by market capitalization.
China Mobile Communications mainly operates mobile voice, data, IP telephony and multimedia services, and has the right to operate computer Internet international networking units and the right to operate international import and export bureaus. In addition to providing basic voice services, it also provides a variety of value-added services such as fax, data, and IP telephony. It has famous service brands such as "Global Telecom", "China Travel", and "M-Zone", and its user number segments include "139", "138", "137", "136", "135", "134 (segment 0 to 8)" and "159". China Mobile Communications has always played a leading role in the development of mobile communications in my country and occupies an important position in the field of international mobile communications. After more than ten years of construction and development, China Mobile Communications has built a mobile communications network with wide coverage, high communication quality, rich business varieties, and first-class service levels. The network scale and customer scale rank first in the world. By the end of 2005, the network had covered 100 counties (cities) across the country, with continuous coverage on major transportation lines and basically indoor coverage in key areas within the city. The total number of customers exceeded 240 million, and it was open to 271 operating companies in 206 countries and regions. It has launched GSM international and Taiwan, Hong Kong and Macao roaming services, and has opened GPRS international and Taiwan, Hong Kong and Macao roaming services with 93 operators in 101 countries and regions. International and Taiwan, Hong Kong and Macao SMS can reach 214 operators in 106 countries and regions. MMS reaches 21 operators in 6 countries and regions.
China Mobile Communications has successfully entered the international capital market, and its good operating performance and huge development potential have attracted many international investments. China Mobile Communications has been ranked among the Fortune 500 companies in the world for five consecutive years, with the latest ranking being 224th. In the "Top 500 Chinese Enterprises in 2005" organized by the China Enterprise Confederation and the China Entrepreneurs Association, it ranked fourth among the top 500 Chinese enterprises and second among the top 500 service companies. The listed company has become the only Chinese company to be included in Forbes' "World's 400 Best Class A Companies" for three consecutive years.
China Mobile Communications is not only a profitable company with stable finances and able to generate stable cash flow, but also a sustainable growth company full of development potential and development prospects. Facing the future, China Mobile Communications has established the development strategic goal of "becoming a world-class enterprise and achieving a new leap from excellence to excellence". Focusing on this goal, China Mobile Communications will adhere to the core corporate values ??of "honoring people with integrity and striving for perfection", thoroughly implement the scientific outlook on development, strive to enhance core competitiveness, build an excellent operating system, build an excellent organization, and cultivate excellence. Talents, create "One China Mobile (One CM)", and strive to become mobile information experts and creators of excellent quality.
China Mobile's corporate culture concept system
Corporate values: Zhengde health and perfection and perfection
Corporate mission: Create a world of unlimited communications and be the backbone of the information society
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China Mobile’s vision: to become the creator of excellent quality
1. Preface
2. Core values
3. Corporate mission
p>IV. Vision
V. Postscript
The development history of China Mobile Communications can be said to be a history of continuous innovation. As President Wang Jianzhou of China Mobile Communications said: The core task of an enterprise is to create maximum value for the country, shareholders, customers, employees, and society, and achieving these goals through independent innovation is a must for China Mobile Communications to become a world-class enterprise. road. Today, innovation is becoming more and more important to China Mobile Communications. Driven by market demand, China Mobile Communications has greatly refreshed its operating performance in the past few years through service, business, technology and management innovation. This kind of R&D innovation guided by accurate market demand has revitalized the value of the entire enterprise. The chain has promoted the rapid, sustained, healthy and vigorous development of China's communications industry, and has accomplished many unique feats:
----The first domestic communications company to be listed overseas, the first to enter the international market capital market, and after 6 step-by-step acquisitions, it was the first to achieve the overall listing of its main business assets in 2004;
----The first to carry out customer brand building and launch customers for young people The brand "Dynamic Zone" is known as the first domino that overturned brand competition in the telecommunications industry;
----The first to launch an "open, cooperative, and win-win" industrial value chain Business cooperation model, "Moneternet" has driven China's Internet industry out of the trough and ushered in the spring of development;
----The first to build a mobile intelligent network in the world and develop a product that is well received by the market "Shenzhouxing" prepaid service, mobile virtual group phone service and other intelligent services have led to the formation of the dominant position of the national communications manufacturing industry in this field;
----The first to build the world's The largest data business management system (DSMP system) in the world has eliminated SP's fraudulent behavior, supported and improved Monternet's business model, and led consumer fashion.
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Enhance customer value through service innovation
Miss Zhang, who works for a foreign company, was in a hurry to get to work. When she arrived at the office, she found that she had left her mobile phone at home. Go back and go again. It will take more than an hour. If you don't pick it up, you are worried that you will not be able to answer calls from important customers. Under the circumstances, you dialed China Mobile Communications 1860 and transferred all mobile phones to the office phone to ensure that Timely and smooth communication.
This is just a microcosm of China Mobile’s communication service innovation. Over the past few years, China Mobile Communications has insisted on being customer-oriented, continuously innovating services and business, meeting the needs of different customer groups, and improving service quality and customer value.
First of all, China Mobile’s high-quality network coverage is innovation in itself. At present, China Mobile Communications operates a network with 246 million customers, covering more than 99% of the counties and cities in the country, with a population coverage of more than 97%, and roaming in more than 180 countries and regions around the world. This is a major initiative in history and the world. .
By building networks into elevators, basements, and remote mountain villages without roads or electricity, China Mobile Communications' high-quality network coverage has been highly recognized by international peers. The CEO of a telephone company in Africa admires the rapid progress of China Mobile Communications. He said that it is very, very difficult for their population coverage to reach 50. Without roads and electricity, it is impossible. In this sense, it can be said that high-quality network coverage is the biggest service innovation of China Mobile Communications.
Furthermore, China Mobile's three major customer brands (Global Communications, M-Zone, and China Travel) are recognized by everyone as doing well and creating a good reputation among customers. Take Global Communications VIP customer service as an example. Who has ever seen a foreign airport that has a waiting room dedicated to mobile phone customers? China Mobile Communications allows VIP customers to enjoy easy boarding services: just bring your documents, tickets, and luggage. Leave it all to a dedicated service staff who can handle a complete set of check-in procedures for you, which fully reflects a very high service level.
Today, China Mobile Communications' 1860 has become a high-level customer service center in the world, and customer satisfaction is at the world's advanced level; the network quality has reached the international excellent level, and "network quality is good" has even become Synonymous with China Mobile communications; the three major customer brands of "Global Communications", "China Travel" and "M-Zone" have obvious advantages and are deeply rooted in the hearts of the people; innovative VIP extension services, "call charge error, double return" integrity services, cross-region services and other initiatives Greatly improve customer value.
Promote the process of social informatization through business innovation
“Independent innovation is not mysterious. It comes from practice to solve the practical problems we encounter and solve problems that have not been solved by previous generations or We can innovate by improving solutions that are not suitable for us,” President Wang Jianzhou said in an interview. It is under the guidance of this innovative concept that China Mobile Communications can continuously turn customer needs into reality according to changes in customer needs, continuously innovate business content and models, and continue to meet the diverse needs of customers, making China Mobile Communications a global leader. The only telecom operator with a net customer growth of more than 3 million in a single month.
First, the innovation of text messaging that quickly became popular. In 2005, the SMS service usage of China Mobile Communications was close to 250 billion, with the highest number of SMS messages in one day being 1.76 billion. The penetration rate and usage of SMS services ranked first in the world. Text messages have profoundly affected people's daily lives, communication, work, and learning methods. SMS New Year greetings and text message chats have become part of the new life. In the past, everyone came to visit the New Year greetings. Later, they turned to calling to greet the New Year. Nowadays, text messages have replaced all other forms of New Year greetings. This is an example of how the mobile communications business has changed culture and people's lifestyles. Zhang Chenshuang, Vice President of China Mobile Communications Corporation, said with deep understanding that we are very proud to be able to engage in this undertaking. Although we were not the first to use SMS, we popularized it, changed the culture, and contributed to the entire society. This is innovation.
Secondly, the innovation of combining SMS and the Internet. China Mobile Communications pioneered the "Monternet" business model and created an open and fair wireless value-added service industry chain. This not only established China Mobile Communications as an innovative image in the industry, but also promoted the vigorous development of the entire industry chain. The CEOs of Sina and Sohu still say that they could not find a profitable model at that time. Only after combining it with text messages, they found a profitable model, and their income increased linearly. Recently, China Mobile Communications held a wireless data business demonstration in Hong Kong. What shocked the media and analysts was wireless music. A Hong Kong newspaper gave a classic example: The number of downloads of the ringtone for "Mouse Loves Rice" in February was 5 million times, at a cost of 2 yuan per time, which is 10 million, exceeding all records released in China. This is also driven by China Mobile Communications and reflects an innovative spirit. It is reported that in 2005, China Mobile's new business revenue accounted for 20% of total revenue, exceeding the levels of many developed countries in the world.
Thirdly, using mobile informatization to promote social informatization and improve corporate and social benefits is also an important manifestation of China Mobile's communication business innovation. China Mobile Communications uses GPRS and SMS as the main carriers to provide customers with overall enterprise solutions and services including enterprise direct connection, IP phone, GPRS Internet access, enterprise information release, mobile office, wireless GPS positioning, wireless POS, CMNET and other services. Industry typical solutions have been launched and applied in nearly twenty industries such as government, electric power, transportation, and petroleum. The informatization of the mobile industry has greatly promoted the process of social informatization.
Finally, use innovation to create multi-purpose and media-oriented mobile phones and lead new consumer fashions. On the one hand, mobile phones are becoming more versatile. The former CEO of Ericsson, Mr. Ke Dechuan, made a metaphor, saying that in the future our mobile phones will become Swiss Army knives. This metaphor is very good. The Swiss Army Knife combines the functions of various knives and is very rich. Now it has more and more functions. If you are going out, you only need to bring a Swiss Army Knife, and you don’t need to bring any other tools. The mobile phone is not just a tool for making calls, it can also become a new media.
Winning the international "right of voice" with technological innovation
Technological innovation is the strong cornerstone of service and business innovation. As an industry leader, China Mobile Communications has consciously carried out independent technological innovation work since its establishment. It has established a research institute to engage in application research and technical support in communication products and network technology, and has built the world's largest scale and capacity The network management system and the most advanced business support system in the country, the world's largest softswitch tandem network, and the world's first system (DSMP system) that realizes unified and comprehensive management of multiple services.
As early as 1987, the earliest TACS standard cellular mobile communication system in mainland China was opened in Guangdong. In 1994, the GSM network was opened. The application of both technologies draws on European and American technologies. But by 1997, China Mobile's customers reached tens of millions, and in 2004, it exceeded 200 million customers. Today, China Mobile Communications has become the telecommunications company with the largest customer base in the world, and there are fewer and fewer things to learn from. There is no such precedent in the world. As neither a research department nor an equipment production department, China Mobile Communications, as an application operator, can only rely on its own innovation, seek answers by itself, and consciously shift from passive innovation to active innovation. , Guide the trend of technological development.
President Wang Jianzhou told reporters: Generally speaking, the technological innovation of communication operators has two major aspects: first, actively participate in the formulation of technical standardization and technical specifications to influence the development of technology. , changing the long-standing situation in which technology has been dominated by manufacturers. Second, we must continue to innovate in application and development, possess more independent intellectual property rights, obtain more patents, and win more international "rights to speak."
On the one hand, China Mobile Communications has always focused on the formulation of standards. Since its establishment, it has released 300 corporate standards, and the number is increasing at a rate of nearly 100 every year. On the basis of the formulation of enterprise standards, China Mobile Communications has increased its efforts in the formulation of international standards since 2002, and submits a large number of manuscripts to international standardization organizations such as 3GPP and OMA (Open Mobile Alliance) every year. In 2005 alone, 362 articles were submitted to 3GPP, and 59 articles including "one mobile network with two network numbers" were written into international standards.
On the other hand, China Mobile Communications has increased its investment in patents. The company is about to set up an office specifically to manage patents, and under its unified management, it will gradually improve the quantity and quality of patents. Up to now, China Mobile Communications *** has submitted to the National Patent Office a PCT international application for ten patents including "a method for realizing communication service level services based on customer requests" and 140 domestic patents, including 136 invention patents. Patents provide a technical foundation for China Mobile Communications' ringback tones, video phones and other services, greatly reducing the patent threshold for business development and accelerating the introduction of new services of China Mobile Communications.
For another example, China Mobile Communications owns all the intellectual property rights and software copyrights of DSMP, and has applied for a number of patents, which have been accepted by the international standards organization OMA. This has undoubtedly given China's independent technology more opportunities in the formulation of international standards and specifications. Important "right to speak".
Achieve excellent quality through management innovation
“An enterprise has many resources, and management is to make various resources better and more effective allocation to achieve the most satisfactory goal. Management is to make 1+1=3, or even more. The extra part is the value created by management. Whether it is service, business, or technology, it actually reflects the advantages and disadvantages of management to varying degrees, and management innovation is It is the guarantee for the company to better serve its customers," President Wang Jianzhou said.
China Mobile Communications is both a state-owned enterprise and a listed company overseas. The operation and management of such a company is a pioneering work in itself. Through overseas listing and relying on the strict regulatory requirements of the international capital market, China Mobile Communications has introduced management ideas and management models that are in line with international standards; by establishing honest, transparent, open and efficient corporate governance, the company's development has become more vibrant and dynamic; China Mobile Communications has boldly explored and innovated in operating systems and management systems and methods, forming a closed-loop management system of strategy, budget, performance, and compensation; at the same time, it has also given full play to its scale advantages in terms of equipment procurement, network management, and internal fund scheduling. We have explored, established and gradually improved the centralized low-cost operation and management model, improved management efficiency and promoted the company's rapid, healthy and sustainable development.
Management innovation saves a lot of costs and allows customers to enjoy low-price and high-quality services. Data show that compared with 2004, procurement costs dropped by an average of 27.9% in 2005, and the average price of customer phone calls per minute dropped from 0.73 yuan per minute in 1999 to 0.24 yuan per minute at the end of 2005.
In 2004, China Mobile Communications achieved overall listing. The number of new customers every year has exceeded 30 million, and the total number of customers has reached more than 200 million. How to conduct refined management of the financial work of such a listed company? There is no precedent to follow. China Mobile Communications has boldly explored and innovated in the operation and management system, system and methods, fully implemented comprehensive budget management that comprehensively supports the market, business, investment and other aspects, and realized the transformation from post-management to ex-ante control and in-process supervision. Important changes have formed a closed-loop management system of strategy, budget, performance, and compensation with budget management as the intermediate node.
When some general managers of provincial companies talked about their feelings after the company went public, the main reason was that the assessment was completely different from the past. In the past, it was based on total growth, to now it pays more attention to efficiency and the company's performance. Sustainable development capabilities require the company to continuously implement innovations in the external market and internal management, change traditional management methods, and establish a new "pressure transmission mechanism."
China Mobile Communications took the lead in launching a human resources improvement project with position, salary and performance as the main content, established a scientific position management system, and created a good environment to attract outstanding talents and encourage the growth of talents. In recent years, we have trained more than 2,000 management talents and reserve talents, and more than 3,000 professional and technical talents; in terms of job setting and position analysis, we have standardized job descriptions, strict job evaluations, and clarified job responsibilities; we have introduced balance in performance management The scorecard method and KPI system ensure the communication and realization of strategic goals within the organization, which provide a steady stream of motivation for the company's continued growth.
The network electronic centralized management system has been widely used, realizing real-time linkage between the front-end customer service department and the back-end support management department. The progress and completion of work orders can be tracked and managed throughout the entire process, establishing an efficient closed-loop electronic production Scheduling process. From the beginning of 2000 to the end of 2005, the number of China Mobile Communications customers increased from 38.06 million to 246 million, and the network scale also expanded four times, but the total number of employees did not increase further. This was due to advanced informatization support. manage.
In terms of the prevention and control of internal management risks, the SOX Act internal control project work was launched, which greatly improved the company's internal control management level and the risk awareness of all employees.
At the same time, as an overseas listed company, China Mobile Communications has also achieved appropriate, timely and fair information disclosure to all shareholders. Many provincial companies have also taken the lead in the industry to pass ISO comprehensive quality management system certification and TL9000 telecommunications industry quality management. System certification. In terms of the management and control of legal risks, China Mobile pioneered the innovative approach of building an enterprise legal risk management system and established a legal risk management system that forms a closed-loop management based on risk analysis, risk control, and assessment and update. This system has created a set of scientific management tools to comprehensively and objectively identify and analyze the legal risks faced by the enterprise, coordinate the formulation of risk control plans, and implement them into the company's various systems, processes and activities, truly realizing the legal control of the enterprise. Effective prevention and control of risks beforehand.
Building a world-class enterprise with an innovative spirit has contributed to the good development performance of China Mobile Communications. China Mobile Communications has entered the Fortune Global 500 for five consecutive years, with the latest ranking of 224th; it has become the telecommunications operator with the largest number of customers and network scale in the world. In the latest "Global 100 Most Powerful Brands" ranking recently released to the world by the Financial Times and Millward Brown, a multinational brand research and consulting company, China Mobile ranked fourth with a brand value of US$39.2 billion, ranking first among global telecommunications brands. Ranking first has become an important symbol of the expansion of the international influence of Chinese corporate brands; the company's stock price has nearly doubled in just one year, and its market value has reached a record high of 110 billion U.S. dollars, becoming Asia's largest telecommunications company by market value. As an important state-owned enterprise, China Mobile Communications has delivered a satisfactory answer to the preservation and appreciation of state-owned assets.
Adhering to the core values ??of "honoring people with integrity and striving for perfection" and building a world-class enterprise with an innovative spirit, China Mobile Communications, on the basis of creating outstanding performance, stands at a new starting point and aims to The new strategic development goals will continue to innovate and make leaps and bounds, better fulfill the corporate mission of "creating an infinite communication world and being the pillar of the information society", and strive to "become the creator of excellent quality" to meet the increasing needs of the people. meet the communication information needs, improve the informatization level of the national economy, and make new contributions to social progress.