Product type: twg mainly focuses on herb tea and fragrant tea, such as rose tea, orange flower tea and lavender tea. Twinings has a more comprehensive product category. Besides herbal tea, there are various traditional teas, such as black tea, green tea and oolong tea.
Tea source: twg's tea mainly comes from China and India, and is processed and packaged in Singapore. Twinings has a wider source of tea, besides tea from China and India, there are also tea from Sri Lanka, Kenya and other producing areas, which are packaged and processed in Britain. Therefore, twinings' products embody a strong British style.
Price positioning: twg's products are priced higher, mainly with high-end premium positioning. Twinings has high-end series and mass series, which have wider price bandwidth and can cover more consumer groups.
Brand concept: twg brand concept pays more attention to providing an elegant tea culture experience, so its store decoration and packaging design have a strong artistic sense and cultural color. Twinings, on the other hand, emphasizes tradition and craft, and its classic packaging design and storefront layout reflect the long-standing connotation of British tea culture.
Market positioning: twg's target market is mainly high-end urban consumers, attracting such people with its unique herbal tea and luxury experience. Twinings attracts a wider target group with its high-quality tea and century-old tea-making technology, covering all levels of consumption.
So generally speaking, twg and twinings are both excellent tea brands, but they have their own characteristics in product type, tea source, price positioning, brand concept, market direction and so on. Consumers can choose different brands according to their own preferences and needs and enjoy their own tea culture experience. The coexistence of the two brands provides consumers with more choices and strengthens the influence of global tea culture, which is a mutually beneficial situation.