If your product is a transparent liquid and packed in a transparent bottle, then there is a way to give you more packaging design space and the cost is very low. I mean you can print something on the back of the label. Of course, general information can't be put on the back of the label, but you can print some contents, such as debates, stories about the company, or suggestions for better use of products. This is a very simple method, which can provide more information to customers without damaging the packaging image.
2. Design reusable packaging
The market of small drinks is mature and the competition is fierce. If you think there is nothing new to do here, you are wrong. A foreign tea company introduced special packaging. Its product itself is a very special pomegranate juice tea.
What's more worth mentioning is that the beverage is packaged in long glass products commonly used in product packaging, with a lid and a heat-shrinkable label on it. The label says: take off the label and leave the bottle. This product costs about $2.79 a bottle, which is not expensive for bottled tea, but you can get a glass bottle for free without worrying about recycling.
3. Design the packaging according to the characteristics of the customer base.
Unilever AXE series packaging products have a very clear positioning for young people between 18-35 years old. So their packaging design focuses on attracting these people. This series of packaging bottles are thick molded black plastic containers with rough appearance, which are very popular among these young people. It's as simple as adding lubricant to shower gel.
4. Make packaging interesting.
Interesting packaging is not only for children, but also for adults. Those mainstream design styles that occupy the packaging of children's products, such as bright colors and different general shapes, can also be used in the packaging design of adult products, as long as they are more exquisite.
What are the four elements of packaging design? Global Ivy League Edge Shaw will share them with you today. If you are interested in website design, page layout and image processing, I hope this article will be helpful to your study or work. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.