Nielsen’s understanding of customer experience

The system should provide appropriate feedback within an appropriate time to inform the user of the current system status.

1. Tell users where they are in the system

Users often need to know where they are in the system, especially for novice users, they need to provide necessary information, otherwise It is easy to get lost.

2. Let users know what they are doing

Users need to know whether their operations are perceived by the system. Therefore, after the user operates, feedback should be provided as soon as possible to tell the user this The operation was accepted by the user.

3. Let users know what the system is doing

When the system is running, provide users with information about the system's operating status as much as possible.

4. Let users know what the system has done

To let users know the results of the operation so that they can proceed to the next step, relevant information feedback needs to be given as much as possible, even if there is no structure It's the same when.

5. Use a variety of feedback

Feedback information can prompt users through text, animation, sound, vibration, changes in interface elements, etc.

6. Feedback should be provided on the system response delay

When the system response is less than 1 second, it will not interrupt the user's thinking and does not require special feedback. The longer the response time, the greater the user satisfaction. Low, the user's attention limit is 10 seconds, and necessary feedback is given when the response time is long.

Extended information:

User experience is very important

1) A good user experience will drive users to choose you first.

If a user has a bad experience with you and feels better with your competitor, then the next time the user will visit the competing product instead of yours. In a market with fierce competition and homogeneous products, a good user experience will drive more users to choose you and help you retain users.

2) A good user experience can make users highly sticky and continue to generate revenue contributions.

The goal of user experience is to help users be more efficient, such as finding the information they want faster, contacting friends faster, traveling faster, having more fun, eating better, and living better. Only when users are greatly satisfied can users rely on you and contribute value to you continuously, directly or indirectly.