Chen Keming is a layman, and it was not easy to make noodles in the early days. Because of lack of money, Chen Keming often bought cheap flour in the early days, but the dough he made became soft. To this end, he traveled to several masters in Nanxian County and asked people to buy professional books from other places for research.
After graduating from primary school, he was obsessed with the technical terms in the book, and even often needed dictionary assistance. The truth in the book tells Chen Keming that the quality of flour is directly related to the formation of flour. So he decided to buy the best flour in the county at that time and then opened the market in one fell swoop.
Looking back, Chen Keming's exemplary enlightenment to China's private economy mainly comes from two aspects-branding and industrialization. He took the lead in making a brand for his dried noodles. 1980-1China's fan market in the 1990s, during the period of economic transformation, fans were in a situation of "quality without brand". At that time, there were many small factories and family workshops, and the quality of products was uneven.
After several embarrassing situations in which customers complained about the quality of noodles instead of making them themselves, Chen Keming realized that he needed to make his own noodles into a brand-this was a very advanced consciousness at that time.
In that era when the awareness of enterprise registration was not strong, Chen Keming also went to the Industrial and Commercial Bureau to register, and it took five years to register successfully. According to Chen Keming, his company is the first registered company in Nanxian, the first enterprise operating company in Nanxian and the first listed company in Nanxian. Subsequently, small food workshops in Chen Keming embarked on the road of industrial production, and gradually opened up the whole industrial chain.
Corporate philosophy
The company has been focusing on the research and development, production and sales of high-end fans, and attaches great importance to the quality and safety of products. Using the noodle making equipment and production technology with more than 10 national patents, Chen Keming brand noodles with various specifications, such as nutrition, strength, wishful, high gluten, gifts and children, are put on the market for their flexibility, delicacy, good taste, easy cooking, boiling resistance and no paste.
With the brand as the guarantee, Keming Noodle Industry has established a complete marketing system all over the country, and achieved docking cooperation with thousands of large and medium-sized supermarket chains including Wal-Mart, Carrefour, Metro, RT Mart, Yonghui and other international and domestic stores. At the same time, e-commerce platforms have been established in Tmall and JD.COM, making it more convenient to serve end consumers at one time, and the brand slogan of "Chen Keming" has spread all over the country.
Refer to the above contents: Keming-Company Introduction