How good is a pair of White House shoes for American Internet celebrities?

If you are a girl who often goes to ins follow to get the latest trends of foreign fashion bloggers, you will definitely find that there is a single product that has appeared very frequently recently, and that is a pair of flat shoes that look very comfortable. Different from the common leather or rubber flats, these frequent flats are more like the knitted materials of socks and boots that are popular in recent years. At first glance, they are soft and easy to wear, and they fit perfectly. Even karlie kloss, a supermodel, showed her two pairs of knitted flats on ins: It turns out that these flats, which are popular all over the United States, are Rothy flats and are called "White House shoes". Rothy's is a young brand founded in San Francisco on 20 16. The most special thing is that the knitted uppers of Rothy shoes are all made of recycled plastic bottles, using seamless 3D knitting technology, which can be directly machine washed. At present, the brand has three styles of flat shoes: flat shoes, pointed flat shoes and LOFTER flat shoes. Besides women's shoes, there are also women's children's shoes.

There is almost no doubt that Rothy's was a great success as soon as it came out. Fashion items with both high-tech and environmental protection concepts will always be favored by fashionistas in the first place.

This is the world's first fashion shoe made of recycled plastic bottles, which is called "the most environmentally friendly and beautiful shoe" by American Vogue.

20 16 Stephen Hawthornwaite and Roth Martin from San Francisco, USA, used special technology to hot wash PET bottles, peel off labels and caps, and then process them into long silk yarns.

After treatment, the yarn has moisture-proof and breathable functions. The vamp is made of three-dimensional knitting technology. After heat setting, Rothy's was born by combining it with the sole and cushioning insole to complete the last step. Because of its patented special technology, only three recycled plastic water bottles are needed to make a shoe. Rothy's adopts a seamless upper structure, which means that it is more comfortable to wear without uncomfortable hard seams or edges, and this technology helps to reduce the waste of materials caused by irregularities and defects caused by cutting patterns. Because the 3D technological process of White House shoes is to weave each pair of shoes accurately according to the size and style, without any cutting, the shoes produced by this process are also lighter, softer, quick-drying, sweat-proof and rain-proof, and suitable for wearing in any weather. At the same time, it is easy to maintain. When it is dirty, you can wash it with cold water from the washing machine.

Rothy's exploration and persistence in sustainable materials does not stop there.

The insole of White House shoes is made of recycled foam, while the rubber sole has no carbon emission. The adhesive used is non-toxic and non-animal products, and the outer packaging of shoes is also recycled material, which is biodegradable. When its product is no longer needed at the end of its service life, it can be completely recycled.

Readers who know me know that I have been paying attention to the concept of fashion and environmental protection, but I have to say that after so many years, the fashion industry is still an industry that causes huge environmental pollution. Few products under the banner of environmental protection are more conceptual than products. Treating environmental protection as a high-priced gimmick or marketing as a user's moral demand is not really environmental protection.