What is the major of digital media?

University major:

Basic educational system: four years | Enrollment target: | Education: technical secondary school | Professional code: 080906

Training objectives

Training objectives

Training objectives: This major develops morally, intellectually and physically in an all-round way, grasps the basic knowledge of mathematics and natural sciences, and the basic theories, knowledge, skills and methods of computer science and technology, information and communication engineering and other disciplines related to digital media. It has good technical quality and certain artistic accomplishment, and can be engaged in the system design, development and application of interactive media, media network, new media engineering and other fields.

Training requirements: Students in this major mainly study and master the basic theories, knowledge and skills of digital media technology.

Graduates should have the following knowledge and abilities:

1. Master the basic theories of Marxism-Leninism, Mao Zedong Thought and Socialism with Chinese characteristics, have good humanities and social sciences, professional ethics and psychological quality, and have a strong sense of social responsibility;

2. Master mathematics, natural science knowledge and some economic management knowledge;

3. Master the professional knowledge and basic skills of computer science and technology, information and communication engineering and other disciplines, understand the basic concepts, knowledge structure and typical methods in the field of digital media technology, and establish core professional consciousness such as digitalization, networking and interactivity;

4. Master the core technology in the field of digital media, understand the basic methods of digital media creation, have good scientific literacy and certain artistic literacy, can provide basic technical solutions for the creation and dissemination of digital media content, and have the basic ability of digital media system design and development;

5. Have a good self-study ability and a strong sense of lifelong learning, and be able to use modern information technology to obtain relevant information and new technologies, new knowledge and new ideas;

6. Understand the development status and trends in the field of digital media technology, have a good sense of innovation, and have the initial ability of technological innovation and product innovation;

7. Understand the important laws, regulations, principles and policies of professions and industries related to this major, understand the basic ethical requirements related to engineering technology, information technology and artistic creation, and have entrepreneurial awareness of patent and copyright protection, utilization and management;

8. Strong organizational and management skills, communication and expression skills, independent work skills, interpersonal skills and teamwork skills;

9. Have a preliminary ability to apply foreign languages, be able to read foreign language materials of this major, and have a certain international vision and cross-cultural communication, competition and cooperation capabilities;

10. Master the general knowledge and basic methods of sports and form good physical exercise habits.

Main subjects: computer science and technology, information and communication engineering.

Core knowledge fields: programming, network and application, computer graphics, digital image processing, digital audio and video processing, computer animation, computer vision, human-computer interaction, virtual reality technology, etc.

Example of core courses:

Example 1: programming foundation and experiment (32+32 hours), modeling foundation (16+32 hours), image information processing (32+ 16 hours), digital photography (16+32 hours), computer graphics (32 hours). Digital audio-visual processing (40+16 class hours), computer animation (32+ 16 class hours), computer vision (32 class hours), human-computer interaction technology (32 class hours), character design (32 +32 class hours), computer game programming (48 class hours) and data structure foundation (32 class hours)

Example 2: object-oriented programming (32+ 16 class hours), computer network protocol foundation (40+16 class hours), digital signal processing (48+16 class hours), digital image processing (32+ 16 class hours), multimedia principle and theory.

Example 3: Introduction to digital media technology (32 hours), media production software (32+24 hours), 3D graphics programming (32+ 16 hours), multimedia picture art (24+8 hours), game architecture design (16+16 hours), 3D Digital image processing (40+8 hours), real-time virtual reality technology (32+ 16 hours), game development (64+32 hours), animation design (64+32 hours), film and television production and synthesis (32+ 16 hours).

Main practical teaching links: experiment, course design, practice, training, graduation design (thesis) and so on.

Main professional experiments: digital image processing experiment, computer graphics experiment, animation principle and design experiment, digital audio-visual processing experiment, virtual reality technology experiment, multimedia principle and application experiment, digital media production practice, network application technology experiment, etc.

Length of study: four years.

Degree awarded: Bachelor of Engineering.

Professional ability requirements

Professional ability requirements

The main contents of professional teaching

The main contents of professional teaching

Sketch exercises, game design basics, computer 3D modeling, webpage production and script programming, Flash programming technology, digital media post-production, animation plug-in programming, animation rendering, computer art basics, computer graphics principles, etc. are trained in the following professional directions: game development, mobile media development, game design technology, computer graphics.

Major (skill) direction

Major (skill) direction

Animation game enterprises: animation production, game development, role design, scene design, 3D modeling, software development, VR technology, human-computer interaction technology, web page production.

Example of vocational qualification certificate

Example of vocational qualification certificate

Examples of continuing learning majors

Employment direction

Employment direction

Employment direction:

Graduates are mainly engaged in cultural media industries related to digital media technology, such as movies, entertainment games, publishing, books and news, as well as digital media software development and product design and production enterprises such as state organs, universities and television stations. Engaged in the collection and compilation of multimedia information and the development and production of multimedia products in the fields of radio and television, advertising and other information media. Engaged in the operation, management and maintenance of computer network and teaching multimedia information system in enterprises, institutions and schools; Operation and maintenance of audio and video equipment.

Corresponding occupation (post)

Corresponding occupation (post)

Other information:

Digital media major is an undergraduate major in colleges and universities, which belongs to computer major. It is called digital media technology, and the basic study period is four years, and it is awarded with a bachelor's degree in engineering. This major mainly studies the theories, methods, technologies and systems related to the acquisition, processing, storage, dissemination, management, security and output of digital media information. It is a comprehensive application technology of various information technologies including computer technology, communication technology and information processing technology, and its key technologies and contents mainly include digital information collection and output technology, digital information storage technology, digital information processing technology, digital information management and security.

Supplementary materials:

Training objectives of digital media technology;

This major trains innovative professionals who can master the basic knowledge, basic theories and methods of digital content creation and production, as well as the research and application of related software and hardware tools, and can carry out technical application and development, production, dissemination, operation or management in related fields of media and cultural industries.

The employment direction of digital media technology;

Graduates can engage in software programming, digital film and television, animation games, interactive entertainment, network information systems, digital publishing, mobile terminals and other fields in IT enterprises, news publishing organizations, cultural communication organizations, film and television and animation companies, digital entertainment and large enterprises and institutions.