Procter & Gamble, founded in 1837, is one of the world's largest consumer goods companies. In fiscal year 2003-2004, the company's full-year sales were US$51.4 billion. Ranked 86th among the world's 500 largest industrial/service companies recently selected by Fortune magazine. Procter & Gamble has nearly 100,000 employees worldwide and has factories and branches in more than 80 countries around the world. The products of more than 300 brands it operates are sold in more than 160 countries and regions, including fabric and home care, hair and beauty, baby and Home care, health care, food and beverages, etc.
Procter & Gamble Overview
Founded in 1837
Headquarters in Cincinnati, Ohio, USA
Sales of US$51.4 billion (2003-2004 fiscal year year)
Profit of US$6.48 billion (fiscal year 2003-2004)
Branch offices in more than 80 countries
Products sold in more than 160 countries
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Product categories: fabric and home care, hair and beauty,
baby and home care, health care, food and beverage, etc.
About 300 brands
Approximately 100,000 employees
Chairman A.G. Lafley
President and CEO A.G. Lafley
20 global technology centers
More than 29,000 patents held
P&G’s corporate philosophy:
“Work together to create the future!
We will: We are visionary and courageous.
We strive to exceed ourselves, lead change, innovate, take risks and act quickly.
We strive to improve. People's quality of life.
We provide high-quality, affordable products that consumers trust and use every day.
We are a model corporate citizen in the greater China region and are consistent with where we are. Communities thrive together.
We take full advantage of the advantages of different markets.
We fully understand and understand the differences between local markets, consumers and customers, and constantly experiment and develop each. A successful model.
We build strategic partnerships
We work with customers, suppliers, governments, research institutions, universities and community organizations to build relationships in Greater China. Competitive advantage. We are a united team.
We leverage the diverse backgrounds, experiences and skills of all employees in Greater China to achieve success together. We develop and motivate our employees to give their best. .
We provide employees with opportunities to succeed personally, professionally and financially, so everyone wants to work at P&G. Greater China employees not only lead local companies, but also take on important responsibilities at P&G globally.
We contribute to global innovation
We leverage the ingenuity and traditional culture of our employees in Greater China to provide the world with new ideas, concepts, products and technologies, and become a global leader. A global success story
1980-2003 Multinational Corporation
2003
Olay becomes Procter & Gamble’s thirteenth year with sales exceeding US$1 billion
Procter & Gamble acquired Wella.
2002
P&G celebrates its 165th anniversary.
Lafley was elected chairman
P&G has 12 brands with annual sales of over US$1 billion
2001
Lafley Mr. was elected as the chairman of the company.
Procter & Gamble acquired the Ikarol line from Bristol-Myers Squibb. Ikaru is the world's leading brand of hair dye and hair care, with annual sales of US$1.6 billion.
2000
Mr. Lafley was elected president and chief executive officer of the company. Procter & Gamble launches reflect.com, an interactive online beauty business. The US FDA has approved a new drug for the prevention and treatment of osteoporosis - Actonel. As the inventor, Procter & Gamble will jointly market this new drug with Aventis Pharmaceutical Group.
Just like Procter and Gamble, the founders of P&G more than a century ago, P&G people always focus on the future. We will continue to provide first-class quality products to consumers around the world, making consumers' lives better every day. As good as it gets!
1999
The company's former chief operating officer, Mr. Dirk Jacob, was appointed chairman, president and chief executive officer of the company. The company acquired lams company and began to enter the field of pet health and nutritional products. Lams is a leading company in the high-end pet food industry. In addition, the company acquired Recovery Engineering Company and used the company's water treatment technology to develop the PUR brand water filtration system.
1998
P&G’s new Olean plant was completed and put into operation. P&G's 2005 organizational reform plan began to be implemented. P&G has become a truly multinational enterprise, operating business in more than 70 countries around the world, and its products sell well in more than 140 countries and regions.
1997
Procter & Gamble acquired Tambrands and its globally renowned brand Tampax to expand its feminine hygiene products market. Procter & Gamble and Hearst Marion Roussel have entered into a global agreement to jointly market Actonel, P&G's new bone health drug.
1996
P&G launched Olean, a calorie-free cooking oil, for use in various salty snacks. Olean is approved by the U.S. Food and Drug Administration. Olean enables consumers to enjoy snacks without worrying about gaining weight. Procter & Gamble holds a national "America's Dirtiest Kids" contest to celebrate the 50th anniversary of Tide laundry detergent. P&G continues to expand into international markets.
1995
Mr. Bai Bo was elected as the company's ninth chairman and CEO, and Mr. Dirk Jacob was elected as the company's first chief operating officer. The company began using four regional organizations to manage its global business. Procter & Gamble was awarded the National Medal of Technology by the U.S. government—the nation's highest honor for technological achievement. This medal fully recognizes P&G's efforts in developing and applying advanced technologies to improve consumers' lives.
1993-94
P&G developed more joint ventures in China and established four companies and five production bases in succession. Procter & Gamble re-enters the South African market. P&G wins the Opportunity 2000 Award from the U.S. Department of Labor. This is an annual award that encourages companies to provide fair employment opportunities and build a diverse workforce.
1993
P&G's sales exceeded US$30 billion. For the first time in the company's history, the international division's sales exceeded 50% of the total. In Kobe, Japan, the Japanese headquarters and technology development center were completed
1992
P&G relaunched the Pantene-Pro-V (Pantene) brand of the original Richardson-Vicks Company. The brand quickly became the fastest growing shampoo product in the world.
1991
P&G purchased Max Factor and Betrix to further expand the company's cosmetics and fragrance business. Procter & Gamble purchases Rakona in the Czech Republic and establishes its first branch in Eastern Europe. In the same year, branches were established in other Eastern European countries such as Hungary, Poland and Russia.
1990
P&G purchases Shulton's Old Spice product line to expand its men's personal care products business.
Spic and Span Pine is packaged in 100% recyclable plastic, earning the company a DuPont International Packaging Award.
1989
P&G purchased Noxell Company and its Cover Girl, Noxzeme and Clarion brands to enter the cosmetics and fragrance business. Procter & Gamble recruits local university graduates for the first time in China.
1988
P&G established a joint venture in China and Guangzhou Procter & Gamble Co., Ltd. was registered and established. This is the company's first company in the world's largest consumer market.
1987
To commemorate the 150th anniversary of P&G's founding, the company was listed among the world's fifty largest companies in the "Fortune Magazine" Global 500 list. And it is the second company with the longest history among these fifty companies. P&G acquires Europe's Blendax range of products, including Blend-a-med and Blendax toothpaste. This is the largest international acquisition in the company's history.
1986
P&G pioneered a new technology that allows consumers to use a two-in-one shampoo and conditioner product to clean and care for their hair at the same time. Pert Plus, also known as Rejoice shampoo, has quickly become one of the leading shampoo brands in the world.
1985
P&G purchased Richardson Vicks Company to expand the market of pharmaceutical health care products. The company purchased three more brands, Mefumucil, Dramamine and Icy Hot, becoming the largest over-the-counter retail prescription drug manufacturer.
1983
P&G launched Always, also known as Whisper, a high-quality women's personal hygiene product. In 1985, the brand became the leading brand in the global market for similar products. .
1980
Sales exceeded US$10 billion.
In 1980, P&G’s 150th anniversary was approaching, and the company was ready for rapid development. P&G has grown into one of the largest multinational companies in the United States. The company was active in the personal care products industry through the acquisitions of Norwich Eaton Pharmaceuticals (1982) and the Richardson-Vicks Company (1985); in the late 1980s and early 1990s it acquired Noxell, Max Factor, Ellen Betrix, P&G in cosmetics and The fragrance industry plays an important role. These acquisitions also accelerated P&G's globalization process. In order to give full play to the advantages of multinational companies, P&G has established a global research and development network, with research centers located in the United States, Europe, Japan, Latin America and other places. P&G's Pampers, Comfort, Pantene, Tide, Blue Wave, Crest, Vicks and Olay have become world-renowned brands and are leaders in the market.
1945-1980 Rapid development in new fields
1972
Company researchers discovered how to add softener to a piece of non-woven fabric so that it can be Makes clothes soft in the dryer. The result of this research was the launch of the Bounce brand. It quickly became the second largest fabric softener after Downy brand.
1973
P&G acquired the Japanese Nippon Sunhome Company and began manufacturing and selling the company's products in Japan.
1963
P&G acquired J.A. Folger & Co. to enter the coffee market. European Technology Center inaugurated in Brussels.
1961
P&G's first new product: baby diaper "Pampers" was launched. The company opens a branch in Saudi Arabia in the Middle East.
1960
The American Dental Association confirmed that "Crest" is an "anti-caries toothpaste", and Crest's sales increased by leaps and bounds. P&G opened an office in Frankfurt, Germany, employing 15 employees.
Three years later, the first factory in Germany came into operation. Procter & Gamble launches the company's first fabric softener: Liquid Downy.
1957
P&G acquired Charmin Paper Milk Company, which manufactured paper towels and sanitary napkins, and officially entered the consumer paper products business.
1955
P&G launches Crest toothpaste, the first toothpaste containing fluoride clinically proven to prevent tooth decay.
1954
P&G rented a washing powder production factory in Marseille, France, and began to develop its business in continental Europe.
1952
P&G established a new research center in Cincinnati. This was the company's first research center dedicated to developing future technologies.
1948
P&G established its first Latin American company in Mexico. The company established an international division to manage the company's growing international business.
1946
The "laundry miracle" - Tide (Tide) was launched. Officially launched across the U.S. after a year of testing, Tide used a new formula that washed better than any other product on the market at the time. Excellent washing effect and reasonable price made Tide become the No. 1 laundry detergent brand in the United States in 1950. The company also launched Prell shampoo, and its line of personal health care products began to grow.
In 1946, Procter & Gamble launched Tide. This is the most important new product launched by the company after Ivory Soap. Tide was so much better than similar products on the market at the time that it quickly became a success. Its success gave the company the capital it needed to expand into new product lines and new markets. In the years after Tide was launched, P&G expanded into many new product areas. Crest, the first fluoride toothpaste, received the first certification from the American Dental Association and quickly became the premier toothpaste brand. The company's pulp manufacturing process has facilitated the development of paper products such as tissue paper. P&G invented disposable baby diapers and launched Pampers in 1961. The company continued to strengthen its original business and began to enter the food and beverage market - the most important move was the acquisition of Folger's Coffee in 1961 and the launch of Downy, the first fabric softener. However, the most important thing is the company's high priority on expanding its global business. P&G began to open branches in Mexico, Europe and Japan. By 1980, Procter & Gamble was operating in 23 countries around the world, with sales approaching US$11 billion and profits increasing 35 times compared to 1945.
1890-1945 Innovation and Development
1937
P&G celebrates its 100th anniversary, with annual sales reaching US$230 million.
1935
P&G purchased the Philippine Manufacturing Company, established its first operating organization in the Far East, and developed into a large international company.
1934
P&G launches Drene: the first synthetic shampoo, beginning to enter the shampoo and hair care product market.
1933
The radio series "Ma Perkins", sponsored by P&G, is broadcast nationwide and becomes a hit. The company then sponsored more "soap operas." Loyal listeners of "Soap Opera" have also become loyal users of P&G products. P&G pioneered a five-day work week. Procter & Gamble was the first to launch Dreft, a synthetic laundry detergent. This new development in detergent technology has led to a revolution in the entire washing technology.
1931
P&G's brand management system sprouted in the late 1920s. By 1931, the company had created a dedicated marketing agency, with a group of dedicated personnel responsible for the management of a certain brand, and there was competition between brands. This system enables each brand to have an independent marketing strategy. At this point, P&G's brand management system was officially born.
1930
P&G purchased Thomas Hedley Ltd. in the UK and established its first overseas branch.
Fairy soap is the main product of Thomas Hedley Company.
1926
P&G launched Camay soap after Ivory soap. The company had two competing brands, which was the prototype of the brand management system.
1924
P&G established a market research department to study consumer preferences and purchasing habits. This was one of the earliest market research departments in industrial history.
1923
P&G tried to adopt a new communication medium-radio broadcasting. The company sponsored a national cooking show under the name Crisco and became one of the first companies to use radio advertising.
1919-1920
Quarterly purchases of P&G products by wholesalers led to unstable production demand and factory layoffs. P&G therefore announced the implementation of new measures: selling products directly to retailers and hiring 450 sales staff. The change stabilized production and reduced layoffs while changing the way the grocery store industry operates.
1919
The clause "the interests of the company and its employees are closely related" was added to the company's articles of association.
1917-1918
P&G began to actively recruit researchers and pioneered an eight-hour work day.
1915
P&G established production facilities outside the United States for the first time: a Canadian production plant with 75 employees produced Ivory soap and Crisco baking oil. P&G implements a nationwide disability retirement insurance system.
1911
P&G launches Crisco, the first pure plant-based baking oil. Crisco offers consumers a healthier and more affordable cooking option than animal fats.
1939
Just five months after television was introduced in the United States, P&G launched its first television commercial (Ivory Soap), which aired during the first televised baseball game. out.
1904
In order to meet the growing domestic market demand, P&G began to set up a factory outside Cincinnati.
1896
The company hired famous artists at the time to design and produce images of "Ivory" ladies and "Ivory" babies to attract public attention. This became the first soap manufacturer in history. A color print ad.
1892
P&G officially implemented the employee subscription system for company shares.
1890
P&G established an analytical laboratory at the Ivorydale factory to study and improve the soap manufacturing process. This was one of the earliest product development research laboratories in the history of American industry. By 1945, Procter & Gamble had become a large company worth nearly $350 million. P&G products are popular in the United States and Canada. At the same time, the company began to expand overseas business by acquiring Thomas Hedley Co., Ltd. in England. Through 108 years of hard work, P&G has laid a solid foundation for rapid development.
In 1890, Procter & Gamble was selling more than 30 different types of soap, including Ivory soap. Creative advertising, including colorful ads in national magazines, introduced P&G products to more consumers, and demand for P&G soaps grew. The company began setting up factories outside of Cincinnati, first in Kansas City, Kansas. Then it set up factories outside the United States. The first factory outside the United States was located in Ontario, Canada.
The company's research labs are as busy as its factories. One after another, new products were born: Ivory Soap, a flaky soap for laundry and dishwashing; CHIPSO, the first soap designed specifically for washing machines; and CRISCO, the first all-in-one soap that changed the way Americans cooked. Plant-based baking oil.
Perhaps more importantly, all of these innovative products are based on a deep understanding of consumer needs. The company uses leading market research methods to study the market and consumers.
P&G's marketing strategies are also groundbreaking, including sponsoring "soap operas" on radio stations, giving away product trial packs, and promotional bonuses.
1837-1890 The founding of the company
1887
P&G pioneered the earliest profit sharing system in the United States. Employees celebrated the first profit sharing system in October of that year. Dividend distribution date.
1886
The Ivorydale factory was put into operation. The design of the factory incorporated the most advanced technology at the time while paying attention to the comfort of the employees' working environment, which was very rare at the time.
1885
P&G pioneered the welfare measure of not having to go to work on Saturday afternoons but employees could still get paid.
1882
Procter & Gamble invested US$11,000 for the first time to promote Ivory soap nationwide through print ads. Through a weekly magazine called The Independent, Ivory Soap's pure whiteness, mildness, and floating properties were widely publicized.
1879
The founder’s son: JAMES NORRIS GAMBLE and a chemical technician jointly developed a product with the same quality as imported castile soap, but at an affordable price. Pure white soap. Another founder's son: HARLEY PROCTER named this soap "Ivory" soap. The name reflects the pure whiteness, mildness and durability of this soap.
1859
Twenty-two years after the company was founded, P&G's annual sales exceeded US$1 million for the first time, and the company's employees grew to 80 people.
1850
The "Stars and Moon" logo became the company's unofficial trademark in the 1850s. By the 1960s, the star and crescent logo appeared on all company products and documents. The company stopped producing candles in the 1920s due to the invention and use of the electric light.
1837 was not a prime time to start a business. Although Cincinnati was a bustling commercial center, the United States was suffering from the financial crisis at the time. Hundreds of banks failed across the country, and an economic crisis gripped the country.
However, the two founders, PROCTER and GAMBLE, still decided to start their own business. They were more focused on competing with the city's 14 other soap and candle manufacturers than on the financial crisis sweeping the country. Their composure spoke volumes about their long-term approach to business: a strategy that would become P&G's hallmark. For example, in the 1850s, despite rumors of an impending civil war, they opened a new factory and expanded productivity to support their expanding business.
Later, they became the first companies in the United States to launch a profit-sharing system and the first companies in the industry to invest in research laboratories. By 1890, P&G had millions of dollars in assets. However, P&G is not satisfied with the status quo and still looks to the future.
1837
Although the English immigrant William Procter and the Irish immigrant James Gamble were determined to seek development opportunities in the western United States, they both failed because of I settled in Cincinnati for objective reasons. William began a candle-making business, and James began learning to make candles. If it weren't for the fact that they happened to marry two sisters, these two might never have gotten together. Their father-in-law persuaded the two sons-in-law to become partners. On April 12, 1837, they began to jointly produce and sell soap and candles. On August 22, the two parties each contributed US$3,596.47 to formally establish the partnership, and signed a partnership contract on October 31. The first manufacturing plant and office is located in Cincinnati.
lt; Information gt;: Procter & Gamble donation
The National Dental Prevention Group has no legal personality. It has received tens of millions of corporate donations in its 18 years of existence, which raises suspicions that there are powerful money transactions.
The National Dental Foundation has received more than 13 million yuan in donations, of which 10 million yuan came from Procter & Gamble. There are 10 brands (eight companies) of oral health care products certified by the National Dental Prevention Group, including Crest, Liangmianzhen, Lotte, Lengsuanling brand toothpaste or toothbrush products.
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The corporate brand is listed in the 2006 "Top 500 World Brands" compiled by the World Brand Lab. Ranked 37th and ranked third in the 2006 "Barron's" ranking of the world's top 100 most respected companies. The company ranked 74th in the 2007 "Fortune" ranking of the world's 500 largest companies.