In the recent research, the GlobalWebIndex, a market research organization, conducted a sample survey of 6,543,800+7,000 adults in 32 countries around the world. The results show that 80% of adults now have smart phones, and the average time they use smart phones every day is 1.85 hours, while it is only half an hour in 20 12 years. As Google recently mentioned in the SEO PowerSuite software guide, data from mobile-friendly websites show that 50% of network traffic now appears on mobile networks. In terms of content and search ability, your mobile website needs to keep pace with your desktop website more than ever. Besides, having a mobile phone-friendly website can improve your ranking in search.
Remember the frustration when you found the web page you were looking for, but nothing appeared when you clicked on the content? By unlocking traditional troublesome website elements, such as pictures and JavaScript, users can be freed from troubles. No one likes "barriers to entry", especially when search engines may lower your ranking on mobile websites.
Pass the Google Webmaster Tool Test, and carefully check your mobile phone updates. The results show that some URLs in your website can be used on mobile devices. This requires special strings, leading mobile map protocols and more namespace requirements. After the website map is updated, send it to Google.
The good news is that adopting responsive website design can reduce the time and effort required to optimize the same information changes. However, if you don't have the time and money to complete the website redesign, you'd better establish an independent mobile webpage and implement a strong SEO strategy from the beginning.
2. Pay attention to various keywords
SEO has developed for many years, and it is no longer only related to a single keyword. We can use the old method to determine the appropriate keywords and add the user's intention after the search. A correctly ranked keyword may be the destroyer of the highest search position. So, how do you know what kind of wording will work? You may have your own way, but you may also miss the powerful keyword group. Knowing the real forward-looking data can help you locate keywords from the beginning and remove words that are easy to guess.
Take the ranking tracker tool and the "suggested keywords" function as examples, they can easily aggregate information through the 17 keyword suggestion platform, which greatly reduces the required working time. Because every keyword you choose needs a lot of work, including web page updating, content creation, text anchoring and so on. It takes a lot of time and money. Evaluate the difficulty score of keywords in Rank Tracker and optimize your strategy according to the score. It is not difficult to start with low-difficulty keywords, and you can make a quick profit by investing in them.
When you evaluate SEO on other platforms, you can also use these tools to deal with impersonal objective results and reduce the complexity of IP address location. Your mobile audience may be looking for different content, which is generally suitable for desktop audience. You can make a keyword strategy for some words in the future through "precedent statistics". Using Google's keyword planner, you can help you make an accurate budget plan by evaluating keywords.
3. Don't ignore social media.
Search your company in different places with different browsers. Pay attention to your active social media pages, such as Facebook, Pinterest and Twitter. Maintaining the growth trend on social networking sites can promote major web pages to be promoted in the rankings. Ideally, your web page will be pushed to the top quickly, and then through the support of social media channels, the content will be constantly updated to strengthen community communication. If users don't click on your website at first, at least they will welcome the essence of your brand. After that, you can invite them to join your brand through valuable positioning technology.
The situation of analytical science doesn't look so good recently? From the perspective of SEO, fortunately, it is still in a dynamic state and has a strong existence value. If the website related to your brand is not active enough or the account is duplicate, please close it. You need to filter users, let them see what you want them to see, don't let them down, and don't confuse them with inactive or outdated content.
Will you classify Google+ pages as inactive social media accounts and pay attention to other pages? Consider mixed content published every day. Because it is a newborn of Google's social network, it will get preferential treatment in search anyway.
4. Give up complex UX and URL.
Website audit can be completed by scrolling, recording and using different tools for many days. Even if you think your website is concise and smooth, there is no harm in running a program like a website auditor. This program is free unless there are special upgrade requirements, such as adding the function of publishing and delivering customer reports. You can focus on redirection, meta tags, home page content and coding issues through websites and page lists. Reducing these inhibiting performance problems in independent web pages is very meaningful for improving the SEO performance of the whole website.
Website auditors can also check the integrity of URLs and links of websites, such as long dynamic URLs based on data and lack of keywords supporting SEO. 404 errors and disconnection may affect the search ranking, please confirm and solve these problems as soon as possible. But please note: before making any changes, please organize your suggestions and send them to your administrator to avoid adding complexity and causing more problems when changing URL.
Don't worry about trifles.
Search engine optimization will also contribute to a larger market. When you go deep into data and analysis, it will be easier to use SEO technology to select independent web pages, every blog post and every perfect page title. To say the least, it is impossible to monitor the details of every post you create or track your daily performance. Instead, since SEO optimization and repair tools will help you. Reduce the SEO goals you can cope with, make necessary changes, and then aim at the next goal.
6. The "long tail" of 6.SEO is still important.
We need to think: Why do people look for things online? Who is your client? What do they want from your product?
If you are in the organic juice business, you may get little information in the overall search when searching for the phrase "organic green juice cleaner for one week". But if you can optimize this phrase through SEO strategy and improve its ranking, product sales may increase a lot. Because customers will know what they want and are likely to be willing to pay for it. You may want to use shorter keywords, such as "green juice", but understanding how customers interact with products can increase sales in a targeted way. The unique "long tail" search still occupies the mainstream of world search, please pay attention to the optimization in this respect.
7. Pay attention to public relations
In the world of SEO, there is a constant strategy, which is to link your website with imported links. This method is helpful to create recommendation traffic and improve search engine optimization. In order to get these hard-to-price links from the best sources, you need to act boldly. Actively promote your products and services to journalists who pay attention to your industry. You need to simply explain to them why people need to know your brand.
Run search adverbs, such as "best" and "top ten", to see if your competitors are on the list. If you believe that your company can provide real value to these journalists or their readers, please come up with the best solution and do your best to link traffic to your website. But please don't just pay attention to links, but also make money through links. You can provide important content related to your industry through keywords and appropriate labels, and establish your expert position in this field.