At present, he has three large bowling equipment production bases in Beijing and Anhui. Although the company only has more than 400 employees, its products account for 75% of the domestic market share and are sold to more than 30 countries, accounting for 30% of the international market share. In the vast business sea of Beijing, there are 65,438+10,000 enterprises from Anhui and millions of migrant workers from Anhui. He Bangxi, the 45-year-old chairman of Beijing Xima Group, is one of the best.
As a typical representative of a new generation of Huizhou merchants, He Bangxi, a representative of the 11th Provincial People's Congress, became the focus of many media at the provincial "two sessions".
Hard years have cultivated people's qualities.
He Bangxi 1963 was born in a small mountain village in Shilidun Township, Wuwei County, Anhui Province. I was forced to drop out of junior high school before I graduated.
After several years as a farmer, He Bangxi felt that he could not do without a craft. At this time, 18-year-old He Bangxi met Ji Mingcheng, a famous local carpenter, and began his first turning point in life. Ji Ming's wedding place is more than 20 kilometers away from He Bangxi's village. The first time he saw He Bangxi, he fell in love with this simple young man.
He Bangxi studied for three years and worked as a carpenter for half a year according to local rules. When leaving school, according to the usual practice, the master will give the apprentice a box of heavy tools. But when He Bangxi took the toolbox from the master, he felt very airy and there was nothing in it. Master means that even if you send tools to He Bangxi, you don't necessarily need them. Ji Mingcheng thinks that among his 13 disciples, He Bangxi is the most promising one to achieve great things.
Talking about the past, He Bangxi frequently mentioned Ji Mingcheng, a mentor that he will never forget. He Bangxi said that the experience of being a "little carpenter" had a far-reaching impact on his life path. What he learned from Master Ji is not only the craft of being a carpenter. Master Ji taught himself how to be a man and be a sincere, kind and diligent person. Master Ji also brought him hope and made him feel that his future is full of infinite possibilities.
When I arrived in Beijing, I was left with 40 yuan.
1988, 25-year-old He Bangxi took 120 yuan with a saw on his back, and led 15' s younger brother to board the train going north. But it's not that easy to break into Beijing. When He Bangxi arrived in Beijing, all he had left was 40 yuan money. For the next month, I was cold, hungry, sleepy, scared and almost desperate.
However, He Bangxi not only got the opportunity to make a living in Beijing, but also got the opportunity to develop with his own skill and sincerity. 1990 One day, He Bangxi took someone to the Lido Hotel in Beijing to install a billiard table. A "novelty" installed in a nearby house aroused his curiosity, and that was bowling, which was rare in China at that time. He Bangxi learned that it costs China 6 billion yuan to buy bowling equipment from abroad every year. "Why can't China people make their own bowling equipment?" He Bangxi is a little puzzled.
He Bangxi thinks that this kind of foreign toy is more athletic than billiards, and it will be very popular in the market. Based on this judgment, he started his new dream. 1995, He Bangxi took over a closed Simmons mattress factory in Daxing District, Beijing, and the funds quickly accumulated to tens of millions. With this money, He Bangxi's Xima Bowling Equipment Manufacturing Co., Ltd. was finally established in 1996.
Has an amazing sense of market smell.
Manufacturing bowling equipment requires high technology, and foreign bowling companies will never provide technology. A group of American colleagues joked that China people want to produce bowling balls, "they can't produce products in five years, and 10 can't go on the market". This greatly stimulated He Bangxi. He recruited more than 20 retired engineers from all over the country, and at the same time spent 500,000 yuan to buy two sets of bowling equipment and related books from abroad, so that engineers could concentrate on studying technology in comparison with the real thing.
The research team overcame difficulties unimaginable to ordinary people. After unremitting efforts, nine months later, China's first bowling equipment was finally born in Xima Company, and the first batch of Xima bowling equipment began to be sold nationwide at a price half lower than that of imported equipment.
Facts have proved that He Bangxi has an amazing sense of market smell. In the past 10 years, the international and domestic bowling market has been experiencing a wave of heat waves. The market share of equipment produced by Xima Company has gradually increased, especially around 1997, which has been in short supply. In recent years, Xima Group has obtained more than 20 national patents and a number of independent intellectual property rights, and has been certified by the Royal British Quality System and the American Bowling Association, among which the latter is the most authoritative bowling equipment certification institution in the world.
Building China people's world brand
He Bangxi always insists on "taking advantage of righteousness", which brings opportunities for him to realize his dream of "world famous brand". 1In May, 1998, the International Bowling Competition was held in Nanjing for the first time. Relevant parties in China attached great importance to it, and all the preparatory work started as scheduled. But just six days before the start of the game, the Americans quit.
"Americans don't engage in China!" He Bangxi stepped forward. He Bangxi's "emergency" sponsored the "righteous act" of China International Bowling Competition, which made Xima Company a success. Yima's reputation at home and abroad has suddenly increased. In the years after Nanjing, West Malaysia sponsored the international bowling competition held by Singapore, South Korea and Russia in succession. In 2005, the sponsorship right of the international bowling competition held by the United States, a big bowling equipment manufacturer, finally fell to West Malaysia.
He Bangxi's long-cherished wish to build "China World Brand" has come true. Today, Yima bowling equipment has been exported to 30 countries and regions such as the United States, Germany, Italy, Japan, South Korea, Russia, India, Afghanistan and Sudan. What foreigners are interested in is Yima's excellent return system.
Dedication to society is the moral quality of new Huizhou merchants
"Be rich and think about the source, benefit your hometown and contribute to society." This is the typical character of the new generation of Huizhou merchants in China. He Bangxi never dared to forget his hometown in the development of the enterprise and always wanted to give back to the society. In Baer Town, Wuwei County, Anhui Province, there is a primary school rebuilt on the original site. People call it "Hebangxi Primary School". It turned out that He Bangxi returned to his hometown after leaving home for more than ten years to visit the primary school where he studied as a child. When he saw the dilapidated school building, he was deeply moved and immediately told the 70-year-old headmaster that he would donate 300 thousand yuan to rebuild brand-new classrooms and dormitories for teachers and students.
In addition to donating money to build a campus, He Bangxi also invested and set up a factory in his hometown. In 2003, Xima South Industrial Park with an investment of over 100 million yuan was built in Baer Economic Development Zone, Wuwei County, which is the largest professional bowling lane board production base in the world, and Xima became the only company in the world that can produce both bowling equipment and fairways. In 2005, he bought a large area of land in Chaohu, and prepared to build a new bowling equipment production base. In order to facilitate his work, he even moved his hukou from Beijing to Anhui.