As the saying goes, champions emerge in every industry. No matter which industry it is, there will be people who stand out. These people can become guiding lights in the same industry, and there will also be people who will keep moving forward and surpass them as their goals.
The development of an industry often goes through several stages, because entrepreneurs need to analyze the benefits of this industry in the market. When an industry begins to develop, investors do not know the final results of the industry's development, and the prospects of the industry are not particularly clear. There is still a great risk in pursuing the future of the industry at an "exploratory" pace.
When the industry develops for a period of time, investors gradually become familiar with the products of the industry and move towards perfection. This stage is called the growth stage of the industry. At this time, consumers in the market also have a certain understanding and understanding of the product, and the company's profits will also grow rapidly during this period. This is a great opportunity for the development of the industry.
There is another stage in the industry which is the maturity stage. We know that everything must be saturated. When the products in the industry develop to a certain level, the demand in the market will be saturated. And there will also be many competitors, and competition within the industry will become increasingly fierce. At this time, there will be survival of the fittest in the market, and large companies will annex small companies.
Of course, for entrepreneurs, no matter the size of the enterprise, as long as it is a formal enterprise that can achieve profit growth, it is a good enterprise. Since my country's reform and opening up, economic development has led to the birth of many companies, such as real estate, the Internet, etc. These companies are all larger and can create wealth faster, but at the same time there are also some small businesses that can also create wealth.
1. The three Chen siblings
In fact, the three Chen siblings did not make their fortunes through real estate or the Internet, but through our daily lives. The most common morning light stationery creates wealth. You may also say that you can get on the rich list just by relying on stationery? The answer is yes.
As we all know, our country is a country with great education. If you want to study, you cannot do without stationery. A good memory is not as good as a bad pen. If you want to read well, you cannot do without writing and drawing. Although the stationery industry is a small industry, the wealth it creates is also huge.
In fact, there is another industry that has not failed because of small products, and it is Nongfu Spring. Its founder became Asia's richest man by selling bottled water. Therefore, it is not unusual for the three Chen siblings to become rich by selling stationery.
The founder of Chenguang Stationery is Chen Huxiong, a well-known entrepreneur in my country. Chen Huxiong was born in the 1970s. His family situation was not very good. His parents were both authentic migrant workers, but this did not affect him from becoming a rich man.
In fact, Chen Huxiong’s academic path was not very smooth. He failed to achieve good results in three consecutive college entrance examinations. Finally, he decided to start a business, so he started working as a stationery agent. At first, he did stationery agency business in South Korea and Taiwan. At that time, his sales reached 200 million. With eight years of work experience, Chen Huxiong also became the top stationery agent in the country.
However, in 1997, there was a turmoil in the market, which also affected the supply of stationery. Therefore, many suppliers went bankrupt one after another, which also brought a crisis to Chen Huxiong. So, the three Chen siblings began to discuss how to solve this problem, and finally they decided to create their own brand, namely Morning Light.
2. Chenguang Stationery
When we walk into the stationery store, what we see is a variety of stationery. Not only stationery is needed for office work, but also for students when studying. Stationery is also used at all times, and the student group should be the largest consumer of the stationery industry. Among all kinds of stationery, the brand we are most familiar with is M&G Stationery. M&G Stationery contains many types of stationery, such as the most common black pen, followed by erasers, packaging bags, tape, etc.
With many years of work experience, Chen Huxiong began to establish cooperative relationships with stationery suppliers across the country. Soon after, Chen Huxiong bought a piece of land in Shanghai and started to set up his own factory. The production of Chenguang Stationery began here. here we go.
Although this is just a small ballpoint pen, it is easy to use but not so easy to make. Everyone has used a ballpoint pen, and we also know that when a ballpoint pen is broken, we cannot use it again because the tip of the ballpoint pen is very small and difficult to repair.
The production of a pen head alone requires more than twenty processes, and the distance between the ballpoint pen and the pen itself is required to be high. The distance between the ballpoint pen and the pen itself must be accurate to 3 microns. This accuracy is no less than other components.
This precise requirement also comes from Chen Huxiong’s personal dedication. He personally attaches great importance to the development of technological research. It is precisely because of his persistence and dedication in technical research that after continuous efforts, he finally developed a push-type gel pen with independent intellectual property rights in 2002. This pen is also called M&G K35.
Since then, M&G Stationery has continued to increase its efforts in research and development. In the following years, M&G Stationery’s investment in production has exceeded RMB 100 million every year, and with the development of the market Changes to meet consumer needs have earned M&G Stationery a lot of reputation. Today, my country's Chenguang products have developed to more than 50 countries and have obtained more than 800 patents.
With his many years of sales experience, Chen Huxiong has his own sales method. He will put up billboards with "Morning Stationery" printed on them in the areas around the school, which has attracted a lot of customers to him. For student consumers, this marketing model also quickly seized market opportunities.
So far, M&G Stationery has more than 85,000 stores. This number is not a small number. Even the well-known fast food restaurants Wallace, milk tea shops, etc. combined do not exceed the M&G brand.
In fact, the revenue generated by Chenguang Stationery in 2018 was very high, with revenue in the first three quarters alone reaching 8.538 billion yuan. Among Hurun China's top 500 private companies in 2019, M&G Stationery ranked 162nd. In addition, Chenguang Stationery has also won many glorious titles, such as "China's Well-known Trademark".
3. Conclusion
In fact, M&G Stationery has been accompanying generations of people. The reason why it can stand in the market is because it insists on research and development. Today is an Internet era, and people write less and less, and gradually use keyboard typing instead. This is also a bottleneck in the development of Chenguang Stationery to this day.
However, M&G Stationery insists on research and development, and now it has injected new vitality into M&G brand, such as M&G Lifestyle Center, M&G Office Building, etc. Nowadays, the brand M&G is known to everyone. We also hope that M&G brand can continue to develop in the market. Have you ever used anything from the Morning Light brand?