What factors play a decisive role in a good business plan?
Number of pages in BP: It seems like a simple document processing task, but it actually plays a knocking role. For most early projects, BP should not exceed the information amount of 20 pages of PPT. Many investors are internally resistant to BPs exceeding 20 pages. In order to pursue aesthetics, some founders use too many design pictures, resulting in a BP exceeding 20M. When investors receive this type of BP, if the surrounding If the signal is poor, it is very likely that you will not choose to download and view it, thus missing many opportunities.
BP’s logic: This is the core value of a BP. Every investor will read no less than 20 BPs a day. Being able to stand out from these dozens of BPs will make investors Keeping your project in mind relies on clear logic. In addition, investors usually scan BP quickly, even reading it in one minute. Therefore, you must go straight to the topic, focus on the key points, and describe the business logic of your project in the shortest possible length.
The aesthetics of BP: I have said before that in order to pursue aesthetics, some founders over-package and cause BP to be too large. This is not advisable. However, appropriate color matching can still allow investors to avoid a large amount of garbage. It's refreshing among BP. "Entrepreneurs should not be too superstitious about templates. I believe that what you do is unique. It is not recommended to write BP for others. Writing and revising BP yourself is also a time and time review of your own entrepreneurial logic. In the end, it is the entrepreneur himself who faces investors, and the representative There is no substitute for writing.
After reading the business plan (BP), investors need to draw three core conclusions: 1. What do you want to do? 2. What is the value of your product or service? Do (how)? Do you have the ability to execute and the certainty of success? 3. How to make money (business model), how to divide the money and how much money is needed (how much capital to raise)
The main framework of the business plan< /p>
The main framework of the business plan is mainly divided into three parts: internal affairs and external affairs, people and money. The framework model of the business plan is mainly divided into four parts and twelve subsections as shown in the figure below.
2. The following introduces the details and precautions for writing a business plan in 12 sections
1. Project positioning Project positioning: In one sentence, briefly introduce what your project is, what the project is The positioning introduction is written on the home page of the business plan, so that people can know what you do at a glance.
2. Ask questions (where are the market pain points) and ask questions: Which existing customer needs are not being met, and what are the market needs? Where are the pain points? Market demand is the basis for entrepreneurship. The demands put forward by many entrepreneurs are mostly pseudo-needs or non-rigid demands. In the process of confirming market demand, entrepreneurs are also looking for differentiation. If the direction of entrepreneurship is not grasped, Naturally, it is difficult to win the favor of investors. To start a business, you need to be responsible for yourself and others. Understanding and deepening the market demand is crucial.
3. Solutions (products and services): through which solutions. Methods and methods to solve market pain points
4. Market analysis (market capacity) Market analysis: It is necessary to prove the existence of market demand and the market capacity of this demand
5. Entry strategy (how to start) ) Entry strategy: How to start a project from scratch?
6. Competitive advantages (competitors) Competitive advantages: What are the competitors in the industry and what is the core competitiveness of the project?
7. Core team (team background) Core team: background resume of the core team, and why your team can do this
8. Current status of execution (things that have been done) Current status of execution : How far has the project progressed so far, and an explanation of what has been done
9. Planning goals (future prospects) Planning goals: What are the things that need to be done in the future
10. Business model (how to make money) Business model: how to make money, and at what point in time can it break even?
11. Equity structure (how to divide money) Equity structure: founders and core team Equity structure determines the basis for future long-term development
12. Financing plan (how much money is needed) Financing plan: How much money is needed to do this