As the beginning of the Golden Nine and Silver Ten years, there are many ambitious new cars at the Chengdu Auto Show every year. Cheweiauto has learned that the AIWAYS U5 is about to start pre-sale at this auto show. The reason why the AIWAYS U5 has attracted so much attention is, on the one hand, because since its launch, the AIWAYS brand has launched many major initiatives that have shocked the industry, including its participation in the Geneva Motor Show and more than 700 accumulated patents; on the other hand, it is also because the U5 The vehicle not only has a NEDC comprehensive range of 503km, but also the range B package provided by AIWAYS can add an additional 120km, and the maximum range can reach 620Km. It can be said that it has the ability to truly solve the battery life anxiety of new energy users.
Of course, AIWAYS, which has not yet started delivery, is still in the stage of accumulating confidence and gaining customer attention. Therefore, structured brand actions have become the focus of this stage. With the upcoming release of AIWAYS U5, After sales, the AIWAYS brand will soon usher in a new stage of development. At this time, in what aspects does AIWAYS attract the market?
Do a good job on the car itself.
For new car-making forces, two aspects of work must be done well. One is to build good cars and let the products speak for themselves; the other is to do a good job in brand building, including marketing, service and other aspects. , no matter which vision is based on, making the car well is still the core. Let’s start with the U5 car.
In fact, the biggest technical highlight of U5 is the adoption of the MAS platform independently developed by AIWAYS. The core highlights of the MAS platform are, first, the platform-based body structure of "upper steel and lower aluminum". We know that with the advent of electrification, the effective way to improve battery life is not only to increase battery capacity, but also to reduce the quality of the vehicle. Regrettably, various car companies value the former more and choose the latter, which is more technically complex. Sexual neglect. However, AIWAYS has achieved a vehicle lightweight coefficient of 2.28 for the U5. According to the data fed back from the 2017 European Car Body Conference, the average lightweight coefficient is above 2.8, so AIWAYS U5 has a lightweight vehicle body. It can be seen how big the lead is in quantification.
In addition, in terms of sensory quality, the design concept of AIWAYS U5 emphasizes the pure beauty of design. Whether it is the appearance, interior or even logo design, it emphasizes minimalist beauty and will not bring any negative impact to consumers. Too much visual understanding is difficult, and the intention of this design idea can be understood at a simple glance. The interior is more home-style, with a linked three-fold screen instrument specially designed for drivers, a suspended full LCD 12.3-inch display, and a panoramic sunroof that can be enjoyed by both front and rear passengers.
Not only that, U5 is equipped with an intelligent driving assistance system composed of 22 sensors, including 12 ultrasonic radars, 3 millimeter wave radars, 5 high-definition cameras and 2 in-car cameras, which can achieve L2 level Intelligent driving assistance, using Mobileye EyeQ4 chip.
In addition, U5 also provides the innovative customization function of open personalized configuration of the entire vehicle. Multiple open ports are reserved in the vehicle, so that each user can personalize the vehicle according to their own needs. Customization, such as adding game consoles, clothes drying hangers, somatosensory seats, mini bars, solar chargers and other equipment.