1, state policy support to the state.
Animation is a new industry with excellent development prospects. With the country's attention to emerging industries, Guo Man has entered a stage of vigorous development in recent years.
First of all, the state has gradually increased the tax incentives for the animation industry, making more and more enterprises increase their investment in the animation industry. Secondly, the central government set up a special fund to support the development of animation industry, which is used to support the key links in the development of animation industry chain, such as the creation and production of excellent original animation products, the construction of folk animation material library and the establishment of animation public technology service system.
2. Guo Man has rich themes and wonderful plots.
China has a profound culture, and the Chinese nation has a long history of 5,000 years. Classic myths and legends, great heroes, characteristic traditions of 56 nationalities, and war stories in various historical dynasties are all excellent themes in Guo Man's works.
Let these contents form Guo Man's excellent works, let the classic characters be shown in the form of animation, and let the traditional culture of the Chinese nation be more vividly displayed in front of the world, which will undoubtedly make more and more China and even foreign friends like Guo Man's works.
3. There are more and more animation talents in China.
In recent years, the state has paid more and more attention to the training of animation talents, and major universities have successively set up animation industry-related majors. More and more people have got the opportunity to receive professional animation education, and the strong publicity and support of the state have also made more and more parents accept their children to learn animation-related knowledge. A steady stream of talents entered the animation field, which significantly improved the production level of Guo Man and made Guo Man more and more popular.
The creative trend of IP-based domestic animation
With the rapid development of pan-entertainment industry, IP plays a very important role. With popular online literary works, online games and other elements entering the animation market one after another, "IP", which was originally only active on the Internet, began to become an important source of domestic animation creation. The original meaning of the word IP is intellectual property, including copyright, patent right and trademark right.
In the industrial structure, IP means more "editing rights". At present, many high-quality online novels have been sought after by a large number of readers, and the fiery words of a story can always arouse people's desire for visual content presentation.
As a semi-virtual and semi-real content conversion form, animation has the exclusive advantages of low production difficulty and good presentation effect. Many fantasy themes that are difficult for real people to interpret can be perfectly presented in the form of animation, thus becoming the best IP adaptation form widely expected at present.