What is the best light for outdoor billboards? What power is appropriate?

It is more common to use LED high-power spotlights or lawn lights.

The types of outdoor advertising media mainly include:

Spotlight billboard:

It is a billboard, and spotlights or other lighting equipment are installed up and down around the billboard, which is beautiful and you can see the advertising content at night. 250 watts

Neon billboard:

Neon tubes are curved according to patterns or text contents, and can be dynamic and colorful. The disadvantage is that the maintenance cost is high and it can't stand the wind, rain and typhoon. Now it is gradually replaced by LED display screen.

LED display:

Square column advertisement:

Supported by one or more square columns, common highways or main roads, where there are many people and cars, the common lighting equipment is spotlights.

Large light box advertisement:

Used for building exterior walls, podium buildings and roofs. During the day, it is a color advertisement of spray-painted cloth, and it can be illuminated by spotlights at night. The disadvantage is that the built-in lamp is not easy to maintain.