Cross-border e-commerce is a three-step process: first, product selection, second, entry, and third, operation
First, look at the product selection, and you will not be able to do it if you have the goods on hand
There are different opinions on how to select products, and it is difficult to agree on them. Let me share with you some minefields for selecting popular products to avoid them:,
1. Do not refer to data analysis software and rely on your own subjective preferences
Many friends trust their own feelings too much when choosing products, which is unreasonable. We need to use big data to select products, so that the information obtained is the most complete and specific.
2. Do not refer to data analysis software, rely on your own subjective preferences
Some product selection platform data has a lag, and the sales are hot now, but by the time you go to sell, they may not be the same. It's on fire. We need to have the ability to predict in advance to avoid entering the market late and becoming a taker.
3. No infringement
Infringement is a red line that cannot be touched, especially after becoming bigger and stronger. If you are sued, you will be severely punished. If it involves infringing products such as appearance patents, they will not be sold if they cannot obtain authorization.
4. Don’t use Chinese habits and preferences to judge foreigners’ preferences and aesthetic differences
Chinese people’s product selection ideas and habits are still different from foreigners. For example, last time During the epidemic, everyone couldn’t figure out why foreigners would rush to buy toilet paper. Foreigners can’t figure out why Chinese people are rushing to buy rice and flour.
Second, when looking for a platform to settle in, words are empty, practice is the last word
1. B2B, representative companies include Dunhuang.com and Made in China.com ,
2. B2C, representative companies include AliExpress, Amazon, and Tingke Cross-border (sales supplement platform)
3. C2C, representative companies include eBay.
4. International bank collection, CBi Bank
Third, look at operations
Master basic operational skills:
1. Build Excellent List writing skills
2. Platform operation skills
3. Logistics and distribution management skills
4. Customer operations
Electronic An important part of business is customer service. Only by handling the details of communication with customers can we give customers a better shopping experience and thus increase sales. Excellent operating talents can use different channels such as listings, Q&A, reviews, emails, etc. to communicate with customers in a timely and appropriate manner before and after sales, thereby improving brand favorability and making customers happy to recommend the product to more consumers after purchasing it. who.