Unilever's business in China is mainly divided into three parts: household and personal care products, Unilever Co., Ltd., and its brands are: Zhonghua, Jienuo, Xia Shilian, Lux, Ponzi, Dove, Vaseline, Secret and Jin Fang; Food, Unilever Food (China) Co., Ltd., a wholly-owned enterprise of Unilever, whose main brands include Le Jia and Lipton. Le Jia brand chicken essence, chicken powder, instant soup, salad dressing, peanut butter, Lipton black tea, green tea and jasmine tea are produced.
Ice cream: Heluxue (China) Co., Ltd., a wholly-owned enterprise of Unilever, produces Heluxue ice cream, such as Dream Dragon, Bailebao, Kelibo and Keduo. After years of vigorous cultivation, these brands have become household names and common brands in the daily life of consumers in China, with an annual tax payment of about 600 million yuan. In order to realize the company's long-term development commitment in China, Unilever invested RMB 654.38+66 million and established its sixth R&D center in the world-Unilever China R&D Center in February 2000. The center focuses on the research of product formula, and introduces natural ingredients advocated by China traditional science into Unilever's products, so as to make Unilever's products more suitable for China consumers. In 2002, with China's accession to the WTO, Unilever set up a global procurement center in Shanghai to export raw materials and finished products to Unilever relying on China's abundant resources. In 2003, Unilever established a production base for household and personal care products in Hefei. This production base has become one of the largest production bases of Unilever in the world, which not only provides high-quality products for Unilever China, but also has the potential to develop into a global production center of Unilever. In 2004, Unilever decided to set up its corporate headquarters office building in Shanghai as its regional headquarters in China. Successful localization is inseparable from the localization of employees. Excellent localized employees and management can better understand the needs of consumers in China. According to statistics, 90% of Unilever's managers are recruited and trained locally. Unilever believes that in order to achieve sustainable development, in addition to taking the road of localization to strengthen the company's competitiveness, it must also maintain exchanges between the company and the local society and care about the development of the local society: the company funded the establishment of nine Hope primary schools in China; Carry out the "Unilever Star of Hope" project to provide four-year college tuition for outstanding students in 200 remote and poor areas; The company also set up a scholarship in Fudan University to reward students with excellent academic performance. Since 1996, the company has also launched a series of "China" tooth protection publicity activities nationwide. In 2000, Unilever China launched the Green Mountain Campaign. This activity covers more than ten areas in China, aiming at raising people's awareness of environmental protection and carrying out tree planting activities. In the past two years, nearly 60,000 people have participated in the Green Water and Green Mountain Action and planted 5 million trees. Participating in these activities has established a good image of Unilever in China and gained social recognition. Looking forward to the future, Unilever will speed up the localization process, train more China managers, develop high-quality products that are accepted by China consumers and improve their quality of life by relying on Unilever China R&D Center and its global network and resources, and as a member of modern China society, continue to pay attention to the development of China society, realize long-term commitment to China consumers and prosper together with China.