The price of Huawei mate20pro is almost twice that of Xiaomi 9, but its hardware cost is only 2,400 yuan, even lower than Xiaomi 9’s 2,648 yuan. Many people feel sorry for Xiaomi, but they can’t help but sigh. Huawei's profits are too high. However, you can't just take everything at face value. Behind Huawei's high profits, there is also a huge price to pay.
Huawei’s annual investment in research and development of mobile phones is as high as 6 billion US dollars, more than all Chinese manufacturers combined.
Huawei spends huge sums of money on R&D and innovation, so it is understandable that its mobile phones are priced high. After all, Huawei mate20pro can almost be said to have the highest level of craftsmanship in domestic flagship mobile phones, and it already has the strength to compete with Samsung. Mate20pro has top-notch photography, 2k curved screen, Kirin 980 chip, IP68 dustproof and waterproof, etc. Its overall strength far exceeds Xiaomi 9. From the perspective of the product itself, it is normal for it to be more expensive than Xiaomi Mi 9.
Take the Kirin processor as an example. How many years and how much money did Huawei spend to achieve today’s results? Chip research and development requires long-term and heavy investment, and the risks are high and the results are slow. As a result, many companies are afraid to make chips. However, Huawei is "instantly going its own way" and wants to make its own chips to change China's situation of having fewer chips and fewer screens! Huawei also strongly supports BOE and uses domestic screens to break Samsung's monopoly on A screens.
Coupled with the brand premium, Huawei mate20pro has even more reasons to compare with Xiaomi 9. Last year, more than 10 million units of the mate20 series were sold globally, which is enough to prove that Huawei has entered the high-end market. The high-end market is already lucrative. Which mobile phone manufacturer doesn't want to enter? Nowadays, domestic mobile phones are moving towards the high-end market, and so is Xiaomi itself. However, Lei Jun does not dare to be too aggressive in pricing. The starting price of Xiaomi Mi 9 is only 2,999 yuan!
Don’t let the money go to outsiders. Domestic mobile phones are now quite powerful, and flagship phones are getting more and more expensive. They just want to carve up the high-end market of Apple and Samsung. Huawei is just taking the first step. Who can blame this?
With all due respect! This comparison simply doesn’t hold up! For example, a 100,000-yuan Zhonghua sedan and a 300,000-yuan BMW sedan are both produced by Brilliance. How much difference can there be in the production cost? Why is the price difference so big that everyone can accept it! If everything is judged based on cost, then there will be no such thing as luxury goods in this world! Having said that, I have one for Mi 9 and one for Honor V10! In terms of workmanship, the details of the Mi 9 are really not that good. It’s also a design problem. The protruding part of the rear camera is very sharp and can cut your hands! The protruding part of the camera of Honor V10 has been processed to avoid this feeling! Secondly, Huawei’s P series and M series have made many industry innovations. Innovation also comes with risks, and risks are costs! If you do a good job in introducing the industry, other companies can follow suit. If you don't do well, you will become a laughing stock. No one will pity you and will step on you!
I am not someone’s troll, but I have these two brands of mobile phones. I am in the sales industry, and I personally feel that it is best not to compare the costs of products with different positioning! It depends on your needs!
This is nothing.
There is a guy named Mainyutz in the United States, who is really black! Help Siemens solve the problem of motor vibration, observe and analyze, and after three days use a piece of chalk to draw a line somewhere and tell people: just disassemble this place and reduce one turn of the coil. It worked. Afterwards, he actually offered Siemens a sky-high price: 10,000 US dollars! The boss of Siemens asked him to list the bill, and the old man was not polite: draw a line with chalk, one dollar; know where to draw the line, nine thousand nine hundred and ninety-nine dollars. Who else is darker?
In comparison, Huawei is already very conscientious. Otherwise, Trump is so full that he will give her free publicity? !
Nonsense, will Kirin 980 be sold to external parties? Is Balong 5000 for external sale? How do you figure out the hardware cost? And I don’t believe you that the hardware cost of Xiaomi 9 is 2648. Doesn’t OEM, software development and sales cost any money? Only sell it for 2999, then lower the price later, make money at a loss?
Xiaomi does not need to research and develop anything. It uses Qualcomm for the processor chip, Qualcomm for the baseband chip, Sony for the camera sensor, and Samsung for the screen. No need to develop anything, just focus on changing the Android system.
Then he jumped out and said, my Android system optimization is the best, and the hardware is sold at cost price, is it a conscience?
It is indeed very conscientious, but if all domestic products are not researched and developed, but are piled up and sold at low prices, what will be the final consequences?
The final result is that a group of domestic manufacturers work for others, and with the hard-earned money for assembly, they work for the United States, Japan, and South Korea, while the United States, Japan, and South Korea hide behind and count the money until they are weak. , Chinese manufacturers are fighting all day long.
Why don’t you attack Apple when it sells for more than 8,000 or more than 10,000? Why do you attack Huawei when it sells for 5,000 or 6,000? This is a kind of jealousy.
Some people originally thought that Huawei was similar to them, with weak legs, while Apple was rich and handsome. But one day, Huawei became a handsome guy, and they themselves were still short and poor, so they started to feel jealous.
Huawei also has mid-range products, such as the Honor V20. In addition to the in-house processor, the baseband chips, camera sensors, etc. are also imported from abroad. They sell them at the same price as your Xiaomi, 3099. Yuan.
You get what you pay for. The fact that Huawei can sell it at this price shows that consumers recognize it. Don’t say that Huawei is being kidnapped by patriotism. Huawei’s sales are half domestic and half foreign. Do foreigners also love China?
First of all, your statement is problematic, because unlike Xiaomi 9, the Qualcomm Snapdragon 855 processor is purchased from Qualcomm, while Huawei's processor is self-developed. This aspect cannot be compared. In addition, you have not taken into account the hardware costs of the two, such as lenses, screens, and functional differences.
Comparison of hardware between the two: Why is mate20pro ahead of Xiaomi 9 in many places but at a lower cost?
Summary: First of all, I don’t know how the questioner calculated the hardware cost. Don’t these improvements cost money? How do you calculate that the cost of Huawei mate20pro is lower than that of Xiaomi 9? So there is only one explanation, that is, what you said must be false and can only be regarded as nonsense. That means your question is not valid. We recognize Xiaomi’s cost performance , we also express that the high price of Huawei mate20pro is exaggerated, but we still speak based on the facts, this is too outrageous!
Answer completed
I have colleagues using these two machines, and there is nothing surprising about them. The cost is controlled by oneself. As for the one who cannot control it well, saying that one's own costs are high and the selling price is low is pure hooliganism.
I have been using mate9 for two years, and I hope I can use it for another two years. A few days ago, I was walking down the stairs from a meeting upstairs. My hand slipped and my phone fell down the stairs. I watched it fall down the stairs step by step. The screen broke and I bought a replacement one from TaoX. The modules inside are clear, and removal and installation are quite simple. There are six small balls in the front camera. Because they are too small, two of them were lost and could not be found. There is not much impact on the installation. There is nothing mysterious about the battery. I usually get off work at 8 o'clock with 40% to 60% remaining. Changing the screen will not affect anything.
My colleague’s MI6 was purchased around the same time as mine. Two of the tail plugs were replaced and one screen was used. He always goes out to repair. I haven't asked about the specific price.
After reading this question, I really don’t know how to answer it? Why? We all know that Intel CPU manufacturing materials are extracted from sand. How much does it cost from silicon to CPU manufacturing? Why is it so expensive to buy?
I once asked a pancake vendor near us, how much does a spoonful of mung bean batter cost? How much does an egg cost? How much does it cost to be thin and crispy? Why are you selling me a set for 8 yuan?
The aunt who spreads the pancakes told me directly that I can sell it to you separately. I will give you a spoonful of mung bean noodles, a raw egg, and two slices of crispy pancakes for only four yuan. Money, even three and a half yuan is no problem. But after taking these things, you can eat them wherever you like, as long as you don’t tell me that I made them, and don’t bother me if you have diarrhea...
After saying this, the auntie who spread the pancakes turned around and went to work for other people. People were spreading pancakes, but I was a little confused. Looking at the longer and longer queue to buy pancakes for breakfast, I touched my dry belly again, and hurried to the end of the queue, waiting...
After I gave 8 yuan, I took away one. Make a set of pancakes and fruits, eat them in two or three bites, and think about them while walking.
The more I thought about it, the more uncomfortable I felt, and I gave myself a big mouth...
I thought to myself: How can I be so mean! I could have bought a set of pancakes early to get the feeling of having a full stomach, but this was great. I was half hungry after waiting in line, being yelled at for five minutes, and had to rush to give money to buy pancakes! Seeing that people can double their income, I gnash my teeth with hatred, and I feel really unhappy. I can really eat crisps, eat mung bean paste and drink raw eggs just to spend half the money... Oh! Who said that we can't even do a technical job like making pancakes? Damn, I deserve to be scolded!
If the material costs are really like this, we can see Xiaomi's lack of competitiveness.
Of course, the calculation of the two costs is obviously wrong and makes metaphysical problems in many aspects.
For example:
Only the hardware cost is simply calculated, and other expenses are not calculated. Not to mention the cliche R&D and advertising investment, the design cost alone will make the Huawei mate20 series much more expensive than the Xiaomi Mi9.
In terms of design, Xiaomi Mi 9 has too many similarities with previous mobile phones, and the design costs and tooling costs are almost negligible. The mate20 series mobile phones have been redesigned and molded.
The cost of re-opening the mold alone is not low. Of course, if the quantity is large, the cost of the mold can be ignored.
For example, the above 4 mobile phones are almost difficult to distinguish in appearance. But this is not the case for the mate20 series. The bathroom heater-style camera is different from other brands and can be seen at a glance. Of course, the new Nova also adds this bathroom heater, which is no longer exclusive to the mate20 series.
In addition, the cost of Snapdragon 855 is more expensive than that of Kirin 980. Since Kirin does not sell goods, the two cannot be compared directly. Qualcomm is actually included in the cost of Xiaomi’s purchase of Snapdragon 855. For R&D, advertising, design and other investments, Kirin obviously only calculates production costs for its own use. If it is sold for takeout, the price will inevitably increase a lot. The same is true for other aspects and cannot be simply compared.
Of course, one of the issues most reflected in this cost table is that Huawei's ability to integrate and control the supply chain is much stronger than Xiaomi's.
Huawei recently announced the price of its 5G mobile phone. Huawei mate20 A vote of 5G mobile phones was caught off guard.
For example: ZTE Axon 10 Pro (5G), which is said to be the first 5G model in China, is a full 1,800 yuan more expensive than the 4G version with the same configuration!
Xiaomi Lei Jun even admitted that the first batch of 5G mobile phones will cost at least 700 yuan.
So, how is this 700 yuan calculated? Lei Jun is not like the trolls who only calculate the basic hardware cost. The patent fees and value-added tax are both mentioned. But how can Huawei only increase the cost by 200 yuan?
This is of course because Huawei does not have to pay a lot of patent fees. In the current 5G market, 5G mobile phones that have been launched by Samsung, Xiaomi, OV, ZTE, etc. all use Qualcomm’s baseband chip Snapdragon X50, and they have control over pricing. In the hands of Qualcomm, Huawei uses its own Balong 5000 baseband, and the price advantage is self-evident. This alone can reduce the sky-high patent fees. But when calculating the cost of a mobile phone, would it be more reasonable to not include this in it?
The cost of a mobile phone is not only the material cost of a single mobile phone, but also includes pre-sales and after-sales costs. Huawei's stores and after-sales service systems are also more complete than Xiaomi's, which require a lot of manpower. , material investment.
Of course, it is undeniable that the premium rate of Huawei mobile phones is much higher than that of Xiaomi. This has something to do with the brand's popularity and recognition.
No matter whether the cost you mentioned is real or fake, and no matter what purpose you have in raising such a question, I am just telling you from the nature of business that you please respect the legitimate profits of others. .
Please remember that an entrepreneur is a businessman, not a philanthropist. His existence is for profits. Only with profits can we develop better products, with profits can we provide better services to consumers, and with profits can we expand our enterprises. scale, create greater social value, create jobs, generate tax revenue, improve employee benefits, etc., so don’t exclude the reasonable profits of businesses. It can be said that with the existence of profits, you can have all the conveniences in life now. As for the cost and pricing, I can't tell you in a few words. I just want to tell you that you get what you pay for.
Leaving aside the discrepancies in the data provided by the questioner, let me first talk about brand premium. In 2008, when Professor Lang Xianping and I were communicating, he told me a joke. He was going to a shopping mall to buy a crocodile belt, and he asked the shopping guide why a belt cost more than 1,000 yuan. The shopping guide told him that this was real cowhide. Professor Lang said half-jokingly, I only paid 300 yuan for a whole piece of cowhide, and a belt was less than 1/50. You sell it for 1,000 yuan. Girl, do you think it is reasonable? You should say this is a licensed crocodile. The inflated part of the price is the brand premium.
Huawei’s actual investment in mobile phone research and development in 2018 was US$6 billion, equivalent to approximately 40 billion yuan. More than 70% of this investment will be recovered from the Huawei Mate series, and about 30% will be recovered from the P series. If the Mate series can sell 30 million units, the R&D expenses shared by each unit will be about 900 yuan. Including the hardware cost, the cost of each Mate20pro should be around 3,400 yuan. After deducting taxes and fees, the profit of a single unit is around 1,500 yuan.
The average cost of Xiaomi Mi 9 is around 2,500 yuan. Because the hardware is a little expensive in the early stage, it may be slightly higher, but with the increase in shipments, the later cost should be around 2,400 yuan per unit. In addition to optimizing the operating system, Xiaomi has almost all other core components purchased through price comparison. Its annual R&D expenses are only 5.8 billion yuan, and the R&D expenses shared by each mobile phone are almost negligible.
Due to its high brand value, some people accept that Huawei’s Mate series is more expensive, but Xiaomi cannot. Otherwise, it would go against its cost-effectiveness concept.
Different people have different opinions. Please correct me if I am inappropriate!