Each brand must have its own unique advantages.
1. Midea
Although Midea entered the water purifier industry relatively late, after three years of After exploration and preparation, we have found a path and started to exert our efforts. Relying on our strong brand and channel advantages, we have rapidly increased our sales. In the rapidly developing water purifier industry, we have the momentum to catch up and become the leader. Educational dissemination through Phoenix TV's "China Rivers" and other columns has largely played a role in promoting the development of the industry. At present, there is a fierce competition between the Guangdong camp represented by Midea, Lisheng, Amat, and Quanlai and the Jiangsu and Zhejiang camps represented by Qinyuan.
2. Lisheng
Lisheng has always been in a leading position in the country in ultrafiltration technology and industrial applications, but its strategy of focusing more on the industrial field has made Lisheng’s civilian products not What innovations and breakthroughs are not even attempted. As competition becomes increasingly fierce, Lisheng's terminal performance is on a downward trend. However, based on Lisheng’s foundation, if we carefully reflect on our products and marketing strategies and make some changes, and rely on our long-term accumulation of technology and channels, we are expected to achieve good results.
3. Pentair (Aihuipu)
Foreign brands sold in China are often difficult to accept by consumers because they do not meet domestic water quality conditions and are inflated prices. In addition, Channel confusion is also a common problem for foreign brands. However, Pentair (Aihuipu) has gradually established a firm foothold in China through good marketing, and has won the favor of many Chinese consumers who do not have a correct understanding of water quality and solutions and who believe too much in foreign brands. .
4. Qinyuan
Relying on the early water dispenser platform, it has achieved good results with the product purification bucket. However, Qinyuan, whose main channel is home appliance stores, has shown obvious decline under the strong offensive of Midea. Its products are messy and basically imitate common products on the market. However, in the current rapid development of the water purification market, failure to deeply understand the market demand and put forward its own propositions in product technology and form is completely unable to match its ambitions.
5. Aimat
In the early days, there were only long guns and short cannon-shaped products that were similar to other ultrafiltration manufacturers. However, with its outstanding marketing skills, it has become popular all over the world. Excellent results in Matt Red Storm. This once again proves that the most valuable companies in China are not simply production companies, but production companies that know how to market. After completing the accumulation of channels, Amat began to develop new products. The new split-type products launched at the China Show in Amsterdam are impressive.
6. Quanlai
One of the earliest manufacturers in China to enter the water purification industry, it was also a brand that had done relatively well. Product quality has always been relatively stable, with no major problems. However, it has been stubbornly struggling in the field of kitchen water purifiers for many years, and for many years there has not been a product that can make people shine. Nowadays, Quanlai is almost invisible in the mainstream channels in first-tier cities. At a time when market demand is becoming more and more segmented, technology is developing rapidly and competition is fierce, it is necessary to change concepts as soon as possible to launch more competitive products and improve marketing levels to stop the decline.
7. Angel
Angel Drinking Water Industry Group is one of the top three traditional water dispensers. It has sufficient resources in channels and other aspects, but it has never achieved success in the water purifier project. Big progress. Angel's products and channels are similar to Qinyuan's, and have shown an obvious downward trend under the strong competition from Midea. Moreover, a major problem for Angel is that there are too many counterfeit goods. In addition, there are companies such as "Angel Electronic Technology", "Angel Industry and Trade", "Angel Industrial" and other companies that have nothing to do with Angel Drinking Water Industry Group. They often misrepresent Angel in the market. The three words are the largest and most conspicuous, but the registered brand is very inconspicuous, making some marginal passes that are suspected of deception and misleading. Such companies often do not pay attention to quality, which seriously hinders the development of Angel.
8. Kaineng
Kaineng has always been positioned at central water purifiers and central water softeners. However, due to constraints in consumer awareness, economic capacity and product technology, it has not had a very eye-catching performance. There has been no progress in the construction and sales performance of its own brand, and it has been relying on OEM to maintain it. Thinking about Kaineng, who entered the water purification industry with great ambitions, now he is in danger of being completely reduced to an OEM manufacturing company.
But in any case, Kaineng can be regarded as the beginning of domestic household central water purification.
9. Aibot
Aibot can be said to be the company with the richest product line in the industry, including wall-mounted machines, kitchen machines, pipeline machines, reverse osmosis, and water purification machines. All utensils are available. Regardless of whether you are professional or not, it still takes some courage to draw such a long front. Abbott needed to calm down in a short period of time and choose his main direction of attack.
10. Paragon
It is said to be an American company, but it seems that there are no Paragon products in the United States. It took a long time to do it, and there was some accumulation. At present, the main method is to attract consumers in the name of foreign brands like Aihuipu. However, channel construction and brand promotion are lagging behind compared to Aihuipu.
Andakang, one of the top ten water purifier brands, keywords 8G technology and product development, Andakang’s industry advantages have spread rapidly. With the industry’s three guarantees, 8G, product design and series of brand activity sponsorships Success, Andakang has found a breakthrough in the traditional water purification industry; it has rectified the name of water purifiers that have always been questioned by consumers. Andacon has set off a great technological and R&D revolution. Andacon is synonymous with excellent quality in the water purification industry, which is amazing.
Angel, one of the top ten brands of water purifiers, keywords: water culture. Looking at the market trends in 2010, it is not difficult to find that Angel's new products have bright spots that are different from water purifiers. This bright spot is the dazzling glory in the gray water purifier industry. In terms of workmanship and design, Angel has inherited some of the design concepts of water dispensers and surpassed the height and positioning of the current industry.
Lisheng, one of the top ten brands of water purifiers, keywords capillary technology, Lisheng is the originator of technology research and development in the industry. The capillary membrane developed by Chen Lianggang has a three-year warranty and is rare in the industry. dirt. Lisheng is low-key and introverted. Although it has always been silent in the field of household water purifiers and rarely expressed its ambitions, as the industry develops, sooner or later it will show its sharpness and work hard.
Qinyuan is one of the top ten brands of water purifiers. Keywords: comprehensive strength. Qinyuan’s products include bottled water, bagged water, water dispensers, water purification barrels, water purifiers, reverse osmosis and other varieties. There are more than 100 types, and there are more than 200 patented designs, but the real technology (such as 8G or capillary wall) is not available, and the characteristics cannot be said. When water purifiers really enter the white-hot stage, the lack of features and technology is a very dangerous sign.
The top ten brands of water purifiers are Midea, keywords: brand. Midea is involved in many fields, and its development momentum has been very good in recent years. This reminds the public of Haier and Changhong ten years ago, which could be described as heroes and popular brands. In this modern society with overdrafted credit, consumers are exhausted by all kinds of false information. At this time, buying Midea is safe and hassle-free. Midea is a basically reliable guarantee.
Quanlai, one of the top ten brands of water purifiers, Chinese people like companies with a long history. Quanlai has a long history, which can be traced back to 1996. In fifteen years, we have seen a company The vitality and perseverance also allow us to see the limitations of the team and the enterprise. The kitchen water purifier allows Quanlai to firmly establish itself in the water purifier industry, but it also limits the pace of Quanlai. The success is determined by the failure.
Langmu, the top ten brands of water purifiers, keywords: water dispenser, in Langmu we can see the common problem of most enterprises in China - before growing taller, gain weight first, Langmu He did not do very well in the water industry, but Langmu started to get involved in real estate, chemicals, materials, investment and trade before the main business was well established. It is simply a piece of dough fermenting on the horizontal plane. The advantage is that it is stable, but the disadvantage is that it is shallow. Paper.
All the top ten brands are acceptable. Choose according to your needs and price level