1. Louis Vuitton
Last year’s ranking: 1
Overall brand value: increased 2% to US$19.78 billion
Louis Vuitton targets tourist consumers, focusing on brand culture and core consumers.
2. Herme
Last year’s ranking: 2
Overall brand value: increased 8% to US$8.46 billion
Hermes’ Most of the shares are still controlled by the family (71% are family shares and 29% are public shares). The company has the courage to try and acquired a new Chinese brand Shang Xia at the end of 2009 to focus on the Chinese market. At the same time, the company attaches great importance to brand cultural heritage and is good at utilizing the essence of tradition.
3. Gucci
Last year’s ranking: 3
Overall brand value: increased by 2% to US$7.59 billion
Recently, The world-renowned art auction house christie's teamed up with Gucci to collect Gucci antique bags from players around the world for exhibitions and recycling auctions. This is the first time Gucci has collaborated with an auction house to convene vintage Gucci bags. Gucci is owned by PPR and has strict control over the agency market.
4 Chanel
Last year’s ranking: 4
Overall brand value: decreased by 11% to US$5.55 billion
Chanel brand value The decline is a sign of the times. During recessions, consumers turn to more practical products. Although Chanel's classic handbags, cosmetics and perfumes still attract the attention of many people, only a few customers actually buy ready-to-wear. Professionals believe that consumers are looking for some freshness in 2010, and Karl Lagerfeld can always bring this feeling to everyone on the T stage. Therefore, it is predicted that Chanel’s trend will rise in the next few years
5 Hennessy
Last year’s ranking: 6
Overall brand value: down 1% to 5.37 billion USD
Hennessy is a cognac brand owned by the LVMH Group and is extremely popular in the Chinese market.
6 Rolex
Last year’s ranking: 5
Overall brand value: down 14% to $4.74 billion
Rolex and many Other high-end watch and jewelry manufacturers have suffered greatly from the recession
7 Mo?t Chandon
Last year’s ranking: 8
Overall brand value : dropped 12% to US$4.28 billion
Although it is not as prosperous as before, Mo?t Chandon is still the world's top champagne brand
8. Cartier
p>Last year’s ranking: 7
Overall brand value: dropped 19% to US$3.96 billion
Cartier’s ranking was affected by the decline in sales. Cartier, a brand owned by Richemont, reported that Cartier's boutique sales and third-party retailer sales fell below expectations.
9. Fendi
Last year’s ranking: 9
Overall brand value: dropped 8% to US$3.2 billion
Fendi is in The American market is famous for its It bags, and it is also a fairly well-known and important brand in the Asian market.
Fendi is owned by LVMH and aims to compete with Gucci. The current brand's ready-to-wear series is designed by Karl Lagerfeld
10 Tiffany Co.
Last year's ranking: Not on the list
Overall brand value: increased by 6% to US$2.38 billion
Although Tiffany Co did not make last year's list, the brand also became a pioneer brand because it insisted on not discounting in 2009, and The brand has plans to expand into Asia and Western Europe.