In the past eleven years, Procter & Gamble has always pursued the corporate purpose of "producing and providing world-class products and beautifying consumers' lives", and has produced many products with first-class quality that are deeply loved by consumers in China. P&G's Rejoice, Head & Shoulders, Pan Ting, Shufujia, Olay, Hushubao, Bilang, Tide and Crest have become household names. So far, the total investment of P&G in China has exceeded 300 million US dollars, and it has nearly 5,000 employees. Since 1993, Procter & Gamble has been the largest taxpayer in light industry for five consecutive years.
Procter & Gamble has always advocated the principle of consumer first, and China is no exception. In order to better understand the consumers in China, P&G has established a perfect market research system in China. Follow up with consumers and try to establish a lasting communication relationship with consumers. P&G's market research department in China has set up a huge database to analyze and feed back consumers' opinions to the production department in time, so as to produce products more suitable for China consumers.
Procter & Gamble is an innovative modern enterprise, which has always attached importance to scientific research, technology development and personnel training, product quality and accelerated the process of raw material localization. Procter & gamble has 18 large-scale technology research centers around the world, with 8,300 scientific and technological researchers, including 2,000 researchers with doctoral degrees. The company invests more than $654.38+$700 million in scientific research every year, and applies for more than 20,000 patents every year on average. In China, in order to make P&G have greater scientific and technological development, the world's largest scientific research center 18, jointly built by P&G and Tsinghua University, was officially completed in April 1998. This will ensure the use of P&G's global technological advantages, research and development of advanced product technology, and the creation and design of products more suitable for the needs of China consumers.
The company attaches great importance to personnel training and provides employees with a unique training plan. The company's goal is to realize the localization of employees as soon as possible. It is planned that in the near future, domestic employees will gradually replace foreigners in the middle and high-level leadership positions of the company.
In the process of realizing the localization of raw materials as soon as possible, Procter & Gamble actively helps China attract foreign investment and accelerate the development of raw materials industry. Under the influence of Procter & Gamble, many international raw material suppliers have invested in China, and the cooperation between Procter & Gamble and Rona Planck is one of them.
In the past eleven years, P&G has always adhered to the principle of "taking from the society and using it for the society" and been a corporate citizen with a high sense of social responsibility. In recent years, Procter & Gamble has donated more than 40 million yuan to the society in China to support the development of education, health, urban construction, environmental protection, helping the disabled and disaster relief. For example, P&G 1996- 1998 donated120,000 yuan to the Hope Project, and 70 Hope primary schools were built in 27 provinces and autonomous regions. 1997 also donated 500,000 yuan to the Spring Bud Project to support girls' education and help them return to the classroom.
1In April, 1998, during the visit of the chairman of Procter & Gamble to China, Procter & Gamble donated 1.7 million yuan to Tsinghua University, introduced the most advanced experimental instruments in the world, helped improve the teaching and experimental facilities of the school, and undertook scientific research projects jointly undertaken by Procter & Gamble and Tsinghua University. At the same time, it donated 7 million yuan to the Ministry of Education to support adolescent health education in primary and secondary schools. In addition, Procter & Gamble also donated 6.5438 yuan +0.5 million yuan to the Wildlife Conservation Foundation to protect the national treasure panda.
Procter & Gamble's achievements in China in the past eleven years have benefited from the rapid economic development and increasingly perfect investment environment in China, and also from the support of governments at all levels, consumers and all sectors of society in China. Procter & Gamble will, as always, make unremitting efforts to improve the quality of life of consumers in China and develop and prosper together with China, so as to realize Procter & Gamble's promise: Let's try our best to make every day perfect.