With the theme of realizing leap-forward development, focusing on optimizing the structural layout and accelerating the transformation of development mode, focusing on cultivating cultural enterprises, expanding cultural consumption, promoting cultural science and technology innovation and developing characteristic cultural industries, we will strengthen content guidance, implement the strategy of driving major cultural industry projects, comprehensively enhance the innovation ability and core competitiveness of cultural industries, and launch a number of original cultural products in China with healthy and upward content, which are deeply loved by the masses and high market share, and strive to meet the people's diversified spirit. To speed up the development of cultural industries, we must unswervingly support and expand state-owned or state-controlled cultural enterprises, unswervingly encourage and guide the healthy development of various non-public cultural enterprises, form a pattern of cultural industries with public ownership as the main body and multiple ownership systems developing together, shape and cultivate cultural market players, improve the vitality and competitiveness of cultural industries, and promote the coordinated development of various cultural enterprises.
1. Cultivate backbone cultural enterprises
Focus on establishing a modern enterprise system, speed up the reform of operating cultural units, speed up the transformation of corporate shareholding system, improve the corporate governance structure, form an asset organization form and management mode that meets the requirements of modern enterprise system and reflects the characteristics of cultural enterprises, and cultivate qualified market players. Cultivate a number of state-owned or state-controlled large-scale cultural enterprises or enterprise groups with strong core competitiveness, and play a leading role in developing industries and prospering markets. Within the scope permitted by the state, guide, support and standardize non-public capital to enter the cultural industry. Non-public cultural enterprises are treated equally with state-owned cultural enterprises in terms of financial support, project evaluation, investment and financing, tax incentives, talent introduction, awards and recognition, land use, etc., and create a system and legal environment that participates in market competition fairly and is equally protected by law. Encourage powerful cultural enterprises to take capital as a link and implement cross-regional, cross-industry, cross-ownership and cross-media mergers and acquisitions to form a number of influential, brand-name and competitive enterprises or enterprise groups and build a number of "cultural aircraft carriers" with strong international competitiveness.
2. Support small and medium-sized cultural enterprises
Support the development of small and medium-sized cultural enterprises through various forms such as government procurement, credit support and strengthening services, and form a dynamic group of small and medium-sized enterprises. Simplify the establishment procedures, lower the entry threshold, and support the development of individual creators, cultural studios, private non-enterprise cultural institutions, and cultural industry professional cooperatives. Encourage all kinds of small and medium-sized cultural enterprises to develop in the direction of "specialization, precision, specialty and novelty" and strengthen characteristic management, products and services. Cultivate cultural property appraisal, evaluation, auction, brokerage and other institutions, and vigorously develop cultural enterprises such as performing arts brokerage, ticket sales, exhibition planning, copyright agency and creative design. Promote the structural adjustment of cultural industries, improve the quality and efficiency of cultural production, promote the transformation and upgrading of cultural industries, improve the scale, intensification and specialization of cultural industries, and accelerate the transformation from focusing on quantitative expansion to focusing more on quality and efficiency.
1. encourage agglomeration development
build about 1 national-level cultural industry demonstration parks with high starting point and scale, representing the national standard and future development direction, and a number of cultural industry demonstration bases with obvious agglomeration effect. We will carry out the creation of demonstration zones of characteristic cultural industries, and cultivate about 1 characteristic cultural industry clusters with distinctive features and prominent leading industries and a large number of characteristic cultural industry towns and villages in areas rich in characteristic cultural resources.
2. Promote industrial integration
Establish and improve the system and mechanism of industrial integration development, optimize the policy environment of industrial integration development, promote the integration of culture with tourism, sports, information, logistics, industry, construction, exhibition, commerce, leisure and other industries, and improve the cultural added value of the national economy. Support all kinds of enterprises to increase investment in creative design, enhance the cultural connotation of textile, light industry, packaging and other industries, and promote the extension of creative design to the production of furniture, household appliances, home textiles and home decorations. Break the boundaries of cultural industries, promote the marriage and integration between different cultural industries, integrate various resources, and extend the cultural industry chain.
3. Create a cultural brand
Strengthen brand awareness and cultivate about 3 brand cultural enterprises based on the national cultural industry demonstration base. Carry out the influence evaluation activities of the national cultural industry demonstration base, and encourage the demonstration base to strive for first-class, expand its influence and build its brand. Create about 1 cultural exhibitions and festivals with great social impact and high comprehensive benefits. Improve the identification and protection mechanism of traditional crafts and skills, and protect the intellectual property rights of creative design. Establish and improve the brand authorization mechanism, establish a cultural brand marketing platform, and expand the production and sales of excellent brand products.
4. Strengthen guidance and regulation
Pay attention to guidance and regulation, prevent blind investment and rush headlong into action, and promote the transformation of cultural industry from quantity and speed to quality and efficiency. Strengthen the overall planning of the layout of cultural industrial parks and bases, adhere to the standards of naming and identification, strictly control the number of cultural industrial parks and bases, emphasize cultural content, highlight their respective characteristics, and improve the level of development. Standardize the holding of various cultural industry fairs to prevent blindly following the trend, excessive abuse and waste of resources. Encourage the eastern, central and western regions to establish the development priorities of cultural industries according to their resource endowments and functional orientation, give full play to their respective advantages, build cultural industry belts relying on large cities and urban agglomerations, support small and medium-sized cities and rural areas to develop characteristic cultural industry clusters, and form a coordinated development pattern of regional and urban and rural cultural industries.
1. Strengthen the regional distribution of cultural industries
Support the eastern region to accelerate the development of animation games, creative design, network culture, digital cultural services and other industries, and cultivate scientific and technological cultural industry clusters. Guide the central and western regions and the main functional areas that restrict development, rely on the rich local cultural resources, focus on developing cultural industries such as performing arts, cultural tourism, artworks, arts and crafts, festivals and exhibitions, and take the road of characteristic, differentiation and agglomeration development. Combined with the national regional special planning, take the initiative to bring the development of cultural industries into the overall framework of regional development, and accelerate the development of local cultural industries.
2. Coordinate the development of urban and rural cultural industries
Explore urban cultural resources, develop characteristic cultural industries and build a characteristic cultural city. Support large cities and urban agglomerations to give full play to the advantages of technology, talents and capital, accelerate the development of emerging cultural formats, and form a number of cultural and creative center cities and urban agglomerations with international influence. Give play to the exemplary role of the national cultural center of the capital. Encourage large cities and urban agglomerations to scientifically formulate functional regional plans, and form a spatial layout of cultural industries with distinctive features, reasonable division of labor, and prominent priorities. Support small and medium-sized cities to improve cultural consumption infrastructure and use characteristic cultural resources to create industrial highlights. Encourage resource-based cities to make rational use of their idle old factories and abandoned industrial facilities, and develop cultural industry projects such as creative design, performing arts, exhibitions and cultural tourism. Encourage the development of rural handicrafts, folk performances and rural cultural tourism, cultivate and build a number of towns and villages with characteristic cultural industries, expand rural employment and increase farmers' income.
3. Cultivate regional characteristic cultural industry clusters
Excavate local characteristic cultural resources, guide the orderly gathering of characteristic cultural industries through planning guidance, policy support and typical demonstration, and develop and expand a number of characteristic cultural industry bases with obvious characteristics and high concentration. Encourage all localities to actively develop tourism and related industries relying on cultural heritage, create a number of characteristic cultural products and services, cultivate a number of cultural industry clusters such as national performing arts, cultural tourism, arts and crafts, make efforts to promote major projects such as the Tibetan, Qiang and Yi cultural industry corridors, and enhance the cohesion, radiation and competitiveness of the development of characteristic cultural industry clusters. Always adhere to the correct direction of cultural product creation and production, strengthen content guidance and construction, establish a cultural innovation mechanism with cultural enterprises and individuals as the main body, strive to create a good environment conducive to cultural innovation, and constantly improve the evaluation system and incentive mechanism of cultural products.
1. adhere to the correct direction of creation and production
adhere to the direction of serving the people and socialism and the policy of letting a hundred flowers blossom and a hundred schools of thought contend, be close to reality, life and the masses, truly proceed from the needs of the masses, inherit and carry forward the fine traditions of Chinese culture, absorb and draw lessons from the beneficial cultural achievements of the world, strive to improve the connotation and quality of cultural products, and launch more excellent masterpieces that are deeply loved by the masses and are ideological, artistic and ornamental. Guide the vast number of cultural industry workers and cultural enterprises to consciously practice the socialist core value system, take seriously and actively pursue the social effects of cultural products, carry forward the truth, goodness and beauty, condemn the false and the ugly, and give full play to the positive role of cultural industries in promoting the construction of the socialist core value system.
2. Encourage cultural innovation
Run the spirit of innovation through the whole process of cultural creation and production, combine traditional elements with fashion elements, national characteristics with world trends, enhance the sense of the times and attractiveness of cultural products, and create and produce more excellent original cultural products. We should encourage cultural workers to go deep into life and create and produce works that reflect the spirit of the times, positive and infectious. Encourage the national cultural industry demonstration base to continuously promote the innovation of cultural content forms and means of communication, and improve product research and development and originality. Focus on supporting the creation of outstanding original animation products with distinctive national characteristics and characteristics of the times. Make full use of special funds for the development of cultural industries and relevant national cultural and artistic funds, increase support for cultural content innovation, and guide the creation and production of cultural products.
3. Improve the evaluation system and incentive mechanism
Adhere to following the direction of advanced socialist culture and people's satisfaction as the highest standards for evaluating cultural products, and unify mass evaluation, expert evaluation and market inspection to form a scientific evaluation system for cultural products. Do a good job in the selection of animation awards of China Culture and Art Government Awards, establish an open, fair and just award mechanism, improve authority and credibility, and guide the development direction of animation industry in China. Intensify the promotion of outstanding cultural products, and support the exhibition, screening and broadcasting of masterpieces that promote mainstream values. Implement the national animation quality project, support and encourage the broadcast, performance, publication and exhibition of excellent animation original products. Take expanding cultural consumption as an important part of expanding domestic demand, establish a long-term mechanism to expand cultural consumption demand, attract consumers with high-quality and rich cultural products and services, increase the total amount of cultural consumption, improve the level of cultural consumption, enhance the endogenous power of cultural industry development, and meet the growing spiritual and cultural needs of the people.
1. cultivate cultural consumption habits
create a good cultural consumption environment and atmosphere, change the concept of cultural consumption of urban and rural residents, and improve the consciousness and enthusiasm of cultural consumption. Encourage the implementation of the cultural consumption subsidy system, guide the cultural consumption of urban and rural residents, and provide appropriate subsidies for the cultural consumption of poor people and migrant workers where conditions permit. Encourage a certain number of low-priced performances or tickets in commercial performances, and encourage online cultural operators to develop more low-cost services. Give full play to the market influence and driving force of cultural fine products and activate the cultural consumption market.
2. Improve cultural consumption conditions
Develop theatrical theaters and support the construction and transformation of cultural consumption infrastructure such as theaters. Improve the level of cultural consumption at the grassroots level and guide cultural enterprises to invest in building more cultural consumption places suitable for the needs of the masses. Support social forces to set up various cultural facilities, and encourage cultural facilities of government agencies, schools and troops to be open to the society. Accelerate the construction of the national cultural ticketing network. Develop modern circulation organizations and forms such as chain operation, logistics distribution and e-commerce, and build a circulation network of cultural products with big cities as the center, matching small and medium-sized cities and connecting urban and rural areas. Actively develop cultural consumption credit products and activate the cultural consumption market.
3. Promote the upgrading of cultural consumption
Expand the mass cultural consumption market, develop characteristic cultural consumption, provide personalized and differentiated cultural products and services, and cultivate new cultural consumption growth points. Strengthen the research on the prediction of cultural market demand and consumption trend, and guide cultural enterprises to develop marketable cultural products and services. Excavate the cultural connotations of holidays and various festivals, and enhance and enrich their cultural contents and forms. Vigorously develop online cultural products suitable for carriers such as the Internet and mobile terminals, and promote the consumption of digital cultural content such as animation games and online music entertainment. Improve the quality and level of urban cultural consumption and promote the upgrading of residents' consumption structure. Strengthen the construction of rural cultural outlets and expand rural cultural consumption. Scientific and technological innovation is an important engine of cultural development. It is necessary to give play to the mutual promotion of culture and science and technology, implement the strategy of promoting science and technology in depth, and enhance the ability of independent innovation. Improve the cultural and technological innovation system with enterprises as the main body, market as the guidance and Industry-University-Research as the combination, cultivate a number of cultural and technological enterprises with distinctive characteristics and strong innovation ability, and support the construction of strategic alliance and public service platform in Industry-University-Research.
1. Strengthen the technical transformation of traditional cultural industries
Promote the improvement of the scientific and technological content of traditional cultural industries such as performing arts, entertainment, artworks, arts and crafts, cultural exhibitions and creative design, speed up the transformation and updating of the infrastructure of performing arts, entertainment and other industries, and encourage the research and development and production of new digital entertainment, audio, lighting and stage technology and equipment with independent intellectual property rights. Promote the informationization, digitization and standardization of cinema management, cultural tourism, ticket sales and art management. Support the transfer and application of modern scientific and technological achievements to traditional cultural industries, and accelerate the innovation of traditional cultural industries in content, form, ways and means. Seize the development opportunities such as triple play, cloud computing and Internet of Things, and improve the technical level of various industries in the cultural industry.
2. accelerate the development of emerging cultural industries
promote the introduction of relevant policies and measures, accelerate the development of emerging cultural formats such as animation, games, online culture and digital cultural services, and continuously improve the contribution of emerging cultural industries to accelerating the transformation of economic development mode. Focus on strengthening the research and development of high-tech technologies such as digital technology, digital content and network technology closely related to emerging cultural formats, and enhance the production capacity of multimedia and multi-terminal communication of cultural products. Expand online and mobile production and sales of online music, online animation, online artworks and online performances. Encourage network enterprises, IT enterprises and communication enterprises to participate in the production and operation of network cultural content products.
3. Give full play to the supporting and leading role of scientific and technological projects
Establish and improve the overall coordination mechanism, incorporate major cultural and technological projects into relevant national scientific and technological development plans and plans, strengthen key technologies, key technologies and key technologies, and achieve major technological breakthroughs and integrated innovations in the cultural industry. Deploy and implement several major projects of the national science and technology support plan, and arrange and implement a number of cultural industry science and technology projects in the national joint action plan for cultural and science and technology integration, the national cultural science and technology promotion plan and the science and technology innovation project plan of the Ministry of Culture. Actively coordinate with relevant departments, strengthen support for research and development of key and core technologies with independent intellectual property rights in special funds for cultural industry development, funds for high-tech industry development projects and innovation funds for small and medium-sized scientific and technological enterprises, and promote the technological application and achievement transformation of cultural enterprises.
4. Promote the construction of culture, science and technology innovation system
Promote enterprises to become the main body of innovation, improve the culture and technology innovation system with enterprises as the main body, market as the guide and Industry-University-Research as the combination, identify about 2 demonstration enterprises integrating culture and technology, and support the development of Industry-University-Research's strategic alliance. Relying on the national high-tech park, modern service industry industrialization base, national cultural industry demonstration park and national cultural industry demonstration base, we will establish a national demonstration base for the integration of culture and science and technology with different characteristics. Relying on universities and research institutes