First of all, the mascot "Ice Shield" is an important property of BOCOG. BOCOG enjoys the copyright, exclusive right of registered trademark and patent right of design for the image of "Ice Shield", and exclusive right of registered trademark for Chinese and English names. Therefore, anyone who uses the image or name of "Ice Shield" shall abide by People's Republic of China (PRC) Copyright Law, People's Republic of China (PRC) Trademark Law, People's Republic of China (PRC) Patent Law (hereinafter referred to as Copyright Law, Trademark Law and Patent Law) and other relevant laws and regulations.
Secondly, the image and name of "Ice Shield" enjoyed by BOCOG includes not only traditional intellectual property rights such as works, trademarks and patents, but also the exclusive rights of Olympic symbols. It is unique to China to take special protection measures for some important Olympic elements, which stems from the Regulations on the Protection of Olympic Symbols and also reflects China's respect for Olympic rules.
"Ice Dun Dun" can't be sold casually;
Although the Beijing Winter Olympics has come to a successful conclusion, the heat of snowmelt, the mascot of the Beijing Winter Olympics and the Winter Paralympics, has not subsided. The "one pier is hard to find" ice pier is not only protected by the Olympic symbol, but also by patents, trademarks and copyrights. It can be said that it is covered with crystal clear "rock sugar shell" and impenetrable intangible "intellectual property protection cover". Protecting intellectual property rights means protecting innovation.
Refer to the above contents: Hexi District People's Court, Tianjin-Issued the Code for the Use of "Ice Pier"
Gaoming District Market Supervision Administration of Foshan —— Note: "Bingdundun" can't be sold casually.