For example, compared with the global sales in 20 18, Volkswagen10.83 million vehicles, accounting for11.40%; Toyota10.52 million vehicles, accounting for11.10%; The annual operating income is 252.6 billion euros for Volkswagen and 250.8 billion euros for Toyota; It seems that the public is a little stronger. But in terms of annual profit, Volkswagen only has 65.438+0.69 billion euros, which is 4.3 billion euros less than Toyota's 265.438+0.2 billion euros. Toyota, the most profitable car company, is the boss.
We can't look at who is more powerful in the current business situation, and then look at their history and influence. The two good friends were founded in the same year. Their initial development was related to the war, and with the development of the enterprise, they even promoted their city. Wolfsburg, Germany, is a city built for the public; Toyota City in Japan is not only named after Toyota directly, but every household in the city has a direct or indirect relationship with Toyota Company.
Germany is the hometown of automobiles, where both internal combustion engines and automobiles were born. 1937, Volkswagen was born and quickly became the largest automobile group in Germany. At present, it owns many famous brands such as Porsche, Bentley, Lamborghini and Audi.
Japan is the first country in Asia to produce automobiles. Toyota was originally a textile machinery manufacturer. 1937, Toyota motor corporation was founded and turned to produce internal combustion engines. Different from Volkswagen's brand development strategy, Toyota seems to be more willing to work hard on a limited number of brands, so its brands are less, and only Scion, Daihatsu, Hino, Subaru and Lexus are more famous. World-renowned auto parts manufacturers, Denso and Aisin are all subsidiaries of Toyota.
Although Volkswagen's brand is more convincing, its global sales are slightly ahead of Toyota. In fact, it only benefited from the sales contribution of two countries. 1/3 is in the German mainland, and more than 1/3 is concentrated in China. Products are mainly concentrated in urban passenger cars, such as cars, supercars and SUVs. For a super-large car company, this is slightly single;
88% of Toyota's sales are distributed all over the world, but it only accounts for about 12% in Japan, which is not as good as Honda and Nissan. That's why there is a saying that "Volkswagen in China is the Toyota of the world". Toyota produces more kinds of cars, and its product line covers almost all weather and all terrain. Whether it's snow, rain forest, desert, plateau ... Toyota has all kinds of taxi models. "There will be roads in the end, and there will be Toyota cars" is a slogan, but it is not bragging.
Looking at a set of data, Toyota currently has twice as many patented technologies as Volkswagen, and the average number of new patents per year is three times that of Volkswagen; Moreover, Toyota has more obvious advantages in new energy technology research and other fields. Don't underestimate new energy. Once the technology is mature, fuel vehicles will soon be eliminated. At that time, the public will have no money to eat, so it is not a question of fighting for the boss, but a question of survival.
Toyota's market value is about $654.38+09 billion, while Volkswagen's market value once fell to about $80 billion because of the "emission gate", and now it has rebounded to about $654.38+02 billion; This shows that the capital market is more optimistic about Toyota's operating conditions and prospects.
Who is the shoulder of the automobile industry? The answer is obvious. Now there is no doubt that Toyota has taken the lead. But don't think how stable Toyota is. It is very likely that Tesla will be the boss in the future. Because at the current market value, Toyota+Volkswagen is worth a Tesla.
Unexpectedly, Volkswagen and Toyota have been fighting for so many years, and no one can help anyone. In the end, Tesla, a dark horse that only rose in recent years, grabbed the top spot.
Figure | net
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.