Italian GEOX (Chinese trademark: Gyrus) was founded by Mr. MARIO MORETTI POLEGATO in 1994, and "breathing shoes" were discovered. The word GEOX comes from the Greek word "GEO", which means the earth under your feet. Taking the unknown "X" as the symbol of technology means the combination of new technology and new ideas.
Introduction:
GEOX also relies on its international patented technology "RESPIRA" (Breathing) to make GEOX rapidly grow into the number one casual shoes brand in Italy, selling well in 55 countries and regions around the world, and ranking the top 4 in the world footwear industry. Geox- breathable shoes, through its new technological innovation of "breathable, sweat-wicking, cold-proof and waterproof".
It solves the problems that rubber soles and plastic soles are waterproof and airtight, while leather soles are breathable and waterproof, and advocates: comfort and health, bringing consumers a brand-new consumption concept.
The success of Geox Group stems from the following unique characteristics, which make Geox Group stand out in the field of Italian and even international footwear:
1. Continue to pay attention to the application of innovative technical solutions created by Geox and protected by patents to its products.
2. Product "cross-market" positioning, there are many kinds of men's wear, women's wear and children's products, and the pricing range is between the middle and high prices in the market. Based on its great success in footwear products, Geox Group intends to extend the concept of "breathing" to the fields of clothing (especially the shoulders of clothing) and sports and leisure clothing.
3. It has a high brand awareness, because its effective publicity strategy and brand logo with the advertising concept of "Breathing Geox" are well known to consumers.
4. Extensive expansion of the international market. Up to 20 12 12 3 1, 60% of its net sales come from the international market. According to the data of the professional magazine Shoe Wisdom 20 1 1, Geox has become the first brand of Italian leisure shoes and one of the important positions in the world.
5. Distribution of specialty stores. In Italy and abroad, these stores operate according to the distribution structure of each country and form a balance with the multi-brand customer network. These two distribution methods aim to maximize the commercial penetration of each market and promote the Geox brand to the final consumers in a consistent way.