Trademarks protect trademark registrants by ensuring that they have the exclusive right to indicate the source of goods or services or to license others to use them for compensation.
Broadly speaking, trademarks reward trademark registrants to gain recognition and economic benefits, thus promoting the positive and enterprising spirit of the world. Trademark protection can also prevent unfair competitors, such as counterfeiters, from using similar distinctive signs to promote inferior or different products or services. This system enables skilled and enterprising people to produce and sell goods and services under as fair a condition as possible, thus promoting the development of international trade.
Trademark is an important part of products and packaging pictures. A trademark with exquisite design, profound meaning, novelty and outstanding personality can well decorate products and beautify packaging, so that consumers are willing to buy it. Trademark is a special legal term. A brand or a part of a brand is called a "trademark" after it is registered by the relevant government departments according to law. Trademarks are protected by law, and registrants enjoy exclusive rights. Famous trademarks in the international market are often registered in many countries. There are "registered trademarks" and "unregistered trademarks" in China. Registered trademarks are trademarks protected by law after being registered by relevant government departments, while unregistered trademarks are not protected by trademark law.