The former is to change the organization from the inside out, first determine the current value and direction of the organization, and then see how to make a strategy.
The latter is closer to finding solutions from the outside to the inside, which is more suitable for new organizations.
SWOT Take Apple as an example.
(1) Strong intellectual capital
Apple computer relies on rich intellectual capital to enhance its competitiveness, which makes its products highly different.
(2) Matching application of connection technology
Technological innovation can drive product differentiation, so the development of technology is a very important step.
(3) improve the interests of buyers
Weiyue? The more picky consumers are, what is Apple's demand for buyers? The solution is quite thorough, in order to create the final buyer's interests, present the most perfect? A walkman provides sound in front of the world? Most fans? The integrated product I want. In this part, Apple's research and development; D's ability Still improve? Buyers benefit from the integration of Apple and iPod, which have always been exquisite and elegant? R&D and the design team push the most perfect works of art to fashionistas? The tip of. Which one is real? The method in is as follows:
(1) Rich online voice? Capital? storehouse
Apple's iTunes has been launched so far, is it legal? More than 1 100 million songs were downloaded. Apple's online voice? The key to the success of store sales is to obtain the authorization of the record company and combine it with the windows sales version to provide consumers with the richest online audio? Shop service.
Friendly user interface
You can operate all the functions of the iPod with one finger, and the intimate design can only be seen on Apple products. What about 2004? Launched "iPod mini" in summer vacation? Move the four buttons on the original iPod to? Under the turntable, reduce the required space to? At least.
Design and fashion sense
After the "ivory iPod" was well received, Apple engineers put the artistic taste of product design. The most striking performance was in 2004? On the "iPod mini" launched in the summer vacation, all the functions of the iPod were put into a mini body that was one third smaller. iPod mini？ The world's smallest portable computer? Walkman and realize? Small and beautiful product design aesthetics. ? Whether it's an iPod or an iPod mini. Jane? Carrying design and fashion sense to make consumers? Just listen to the sound? What about outside? Can become a representative of fashion.
High quality? Personal walkman
Except? IPod mini can provide "shockproof function for more than 25 minutes" (general shockproof technical standard, traditional? Audio walkman only allows 10 seconds) and battery life of at least eight hours at a time. Known as "the smallest symphony in the world? Group ",perfect sound quality performance, sound effect? It is quite full and shocking, and it also provides the same EQ (Equalizer) sound effect settings. Same species? Sound? And store the complete communication at the same time? Hey? Things? And a to-do list
weakness
(1) cannot have the advantage of low cost.
In the eyes of consumers, Apple has a noble image. It's just that the appearance and function are advanced and the price is high, so it can't be as much as usual? Consumers' first choice, maybe when consumers have it? High energy consumption? Will you consider buying Apple products? Show your status.
(2) iTune sound? The store still has an English interface.
Apple's online voice? The key to the success of store sales is to obtain the authorization of the record company and combine it with the sales version of windows, plus attractive product pricing? . Among them, combined with the whole i-Pod? Sales skills also apply to iPod walkman? Sales are impressive? . Even so, in iTune? Shop or English interface, will it not be smooth? Build? Tangible exclusive assets make it possible for consumers to enter barriers.
Threat (threat)
(1) Consumers' Cognition of Music Patents
By pirated sound? Under overall prosperity? Alternative entertainment? Product increase and other factors, China record market sales? A big drop? All kinds of phenomena will definitely threaten the sales of "iPod+iTunes" products, so consumers' values about music patent rights are very threatening.