Dell's online direct sales have achieved good results, so what is the reason for the success of Dell's direct sales? Let's learn. The editor tells you the reasons why Dell’s direct sales are successful. The reasons for the success of Dell's direct sales: low cost, high efficiency, good service and low cost have always been Dell's survival rules and the core of Dell's model. Low cost must be achieved through high efficiency. Dell's production and sales processes are known for their precise management, smooth flow, and ultra-high efficiency, effectively controlling costs to a minimum. Striving for simplicity is Dell's main approach to improving efficiency. The company breaks down the phone sales process into eight simple steps. The production line operates around the clock. Parts are sent in from one end of the production line. In less than two hours, they are turned into finished products and sent out from the other end, and then directly shipped to the customer service center. Dell holds 550 patents. Analysts generally believe that these patents are also the main reason why other companies cannot really copy the simple Dell model. In addition, focusing on product branding and improving service quality is another magic weapon for Dell. Dell not only has a strict quality assurance system, but also established a strong after-sales service network. Dell's staff not only provide customers with comprehensive technical consultation and maintenance guidance services through the website and telephone. Another way for the company to win is to be able to accurately find the entry point into the high-tech product market and quickly seize the market share of its competitors. In recent years, Dell has accelerated its pace of expansion, involving high-end portable computers, servers, network storage systems, workstations, handheld computers, printers, cash registers and other products. Rollins proposed an ambitious development plan as early as 2002, which was to double Dell's revenue to $60 billion within five years. Although some people criticize some of Dell's practices, people have to admit that Dell is indeed capable of achieving the above goals.