Fan Meizhong’s behavioral philosophy is a serious lack of MI and BI construction in educational institutions
China’s contemporary education does have problems that are difficult to solve in the short term. Although the education community has always verbally emphasized morality, intelligence, and physical education, All-round development, but the reality of exam-oriented education has left moral education blank, leaving no space for aesthetic education. The emergence of Fan Paopao is not accidental. He is an inevitable product of the crisis in moral education, especially aesthetic education. Aesthetic education has long been ignored in China’s educational field. The more highly educated people are, the less they understand aesthetics and etiquette. There is a serious lack of educational concepts.
The "dual system" structure of Chinese society will not undergo fundamental changes in the short term, and it is difficult for the education pattern to undergo fundamental changes. Under such realistic conditions, high-quality education in higher education and primary and secondary schools will be "scarce resources" in the long run. How to allocate this scarce resource is an important issue that must be solved in the "system design" of any education system; this is also a basic background for the "system design" of my country's education.
It can be said that the serious lack of awareness of CI image introduction in China’s education field has been manifested in all aspects of education! It is also an indisputable fact that the image of education is seriously distorted. The excessive commercialization of education has also made the problems of Chinese education worse.
1. The industrialization of education in China is not advisable
The reason why many economists in China have prescribed the "prescription" of "industrialization of education" to treat China's education is that The theoretical basis is mainly the so-called "public product" theory. However, from an economic point of view, to judge whether a social product - whether tangible or intangible - is a public product and whether it should become a public product, we cannot just look at this Whether a product is produced by a government organization depends on whether the product itself must be produced by a government organization. Generally speaking, those items that are best or must be produced by government organizations can be called public products because the transaction costs are too high in the market transaction process and people cannot "naturally" organize production through the transaction process. For example, national defense is a public good that must be produced by government organizations, because in any society, it is impossible for citizens to directly organize the army, produce weapons, guard borders, protect people, and decide wars through transactions.
2. Educational institutions should focus on the construction of MI core concepts
Our current education is more focused on practical education. From "I want to be an official when I grow up" and "I want to make a lot of money" when I was a child, to finding a good job in college and fighting my way out in the raging wave of going abroad, they are all driven by profit orientation. In this context, the basic right to be a human being is replaced by the technical right to make a living. Replace humanities and moral education with class-oriented political education. The entire education system pays more attention to the cultivation of English and professional education, sacrifices adults for becoming talents, and misleads enlightenment for the purpose of cultivation.
A person who only pays attention to immediate interests will not be successful and will not be killed immediately, but a nation that pays attention to practical interests is an extremely dangerous nation and may be defeated immediately. Across. In today's universities, humanities and moral education are extremely lacking. Some of our traditional classics are mostly left unused in libraries. After all, reading too much of these educations may only make you sensible, but if you are a level four But you can’t get a diploma, you can’t go abroad, and you can’t find a good job. I am not against learning English, going abroad, or learning practical subjects. I just hope that our education system will have more humanistic and moral knowledge structures.
3. Create a good educational environment - teachers are free to teach and students are free to learn
This is the principle of the relationship between teacher teaching and student learning. Teachers are only academic experts rather than management experts. Teachers themselves have no administrative power to manage schools. Managing a school is a matter for the community as a whole, and the direction of the school is determined by the school board of the community. However, teachers must have teaching autonomy (deciding teaching materials, teaching content, teaching methods, examination methods, scoring methods, etc.). Correspondingly, students must have learning autonomy (choose schools, choose majors, choose courses, choose teachers, etc.). The conflict between teachers' teaching autonomy and students' learning autonomy is mediated by teachers and students through two-way selection.
School education is an important way for the intergenerational transmission of human culture. Through teachers' teaching and students' learning, many universal and normative contents in human culture are transmitted from the previous generation to the next. In this process, teachers must not only independently study a certain aspect of human culture, but also cultivate students' ability to critically inherit and create human culture. To achieve this, we must ensure that in the teaching process, teachers have great autonomy in what to teach and how to teach, and students have great autonomy in what to learn and how to learn. The conflict between teachers' teaching autonomy and students' learning autonomy is mediated through the multiple selection process of teachers choosing schools, teachers choosing students, students choosing schools, and students choosing teachers.
4. Education should incorporate the spirit of fraternity and establish humanistic values
Chinese people lack the spirit of fraternity. What is fraternity? It means treating all members of society equally and in a friendly manner, regardless of their rank or status. Having said this, everyone understands that Chinese people do not lack love, but like to classify people and adopt different attitudes toward them. The famous sociologist Fei Xiaotong once described Chinese society as ripples caused by a stone thrown into water. Family is the center, then neighbors, then fellow villagers, and so on. If you have two families, love your own family first. Those who have different neighbors should love their neighbors first. If you are from a different hometown, love your fellow villagers first. If there are people who don’t want to learn from each other, love your classmates first. If there are people of different political parties, love those of the same party first. Therefore, a group of Chinese people always have no equal relationship with each other. They are always divided into high and low, distant and close, and then form different small groups. Gangs fight against gangs. Within the gang, there are also members of the family and outsiders, so there is also a struggle within the gang. This is the ideological root of the Chinese people’s tendency to fight among themselves.
5. Shape the core connotation of "harmony" culture and create a new brand of vocational education
——Case: The actual effect of Shanghai Commercial Travel School after introducing the CIS image strategy
Adjacent to Nanjing Road, the “No. 1 Chinese Business Street in Shanghai”, there is a national key secondary vocational school that focuses on business and tourism and integrates aviation services, information technology, exhibitions, art and other professional education—— Shanghai Business and Tourism School. The school's predecessors, Shanghai Commercial Vocational and Technical School and Shanghai Tourism Service Vocational and Technical School, are among the first batch of national key vocational schools and enjoy a high reputation across the country.
In 2007, the consulting experts of Augute Agency successfully introduced the CIS image strategy project for Shanghai Commercial Tourism Vocational School. The central strategic intention is to create a cultural atmosphere based on cultivating, shaping, and improving harmony and happiness between teachers and students, and is committed to creating a good educational environment for teachers and students, so that every student can fully enjoy high-quality educational services while achieving student goals. The all-round development of students helps students to construct the psychological world of philanthropy. Positioning: The school philosophy of "harmony and happiness for everyone". It embodies the core connotation of the school's "harmony" culture and makes the school truly a "happy garden for students and a loving garden for teachers."
Augute’s creative experts used an abstract heart shape and a human-shaped tree shape as the main body design of the school’s logo, reflecting the industry attribute of school education that “it takes ten years to cultivate trees, and a hundred years to cultivate people” . The branches and leaves of the tree are dynamically enclosed by abstract human figures, reflecting the school culture of "harmony and happiness". The different postures of the human figures not only represent the colorful campus life, but also indicate that vocational schools emphasize "teaching students in accordance with their aptitude" in training students. The ultimate goal of education is "everyone has knowledge and skills." The opening above the logo indicates that the school adheres to the purpose of service, is employment-oriented, advocates open education, and actively participates in the construction of a harmonious society. The water pattern under the logo symbolizes the school's geographical location - spanning both sides of the Pujiang River in Shanghai, while the roc shape symbolizes the school's strength and prospects - its ambitions and prosperity. The school currently has four campuses and a modern business open training center in Shanghai, which are located in the bustling Nanjing Road, the Bund, Yuyuan Tourism Mall and Lujiazui Financial and Trade Zone.
I just want to ask for it. After asking for knowledge from the predecessors, they started asking for diplomas; they started asking for high salaries; they started asking for status. That is, they do not have a firm concept of creating value; they do not consider giving more of what they have learned to each other, to the team, and to society.
And now, Fan Meizhong, a talented student from Peking University, who is thoughtful but lacks philanthropic spirit and professional ethics, has emerged. Is this an accident? And his Peking University alumnus Ms. Ma Nan. She is a so-called talented woman who is on the other side of being a human being. From this, we can painfully feel that our children and grandchildren need loving education, our social backbones need philanthropic education, and our predecessors need lifelong education. Otherwise, as it was a hundred years ago, we Chinese descendants will still continue to fight against Japanese goods a hundred years from now, and continue to boycott Japanese goods as always! ! !
We should have our own strategies, methods, paths and problem-solving tools, and correctly understand the importance of CI cultural strategy introduction in the field of education. Only in this way can our innovative ideas take root, blossom, and bear fruit...
We can look at the above case to see how an ordinary secondary vocational school forges its soul and core values.
From this, it is not difficult for us to find a way out for China’s education, which can lead to sustainable development in health and environmental protection.
Let us *** do some healthy and beneficial work for China’s education industry...
The article is provided by Mr. Cangshi, Chief Planner of Augute Brand Marketing Agency. Friends from inside and outside the industry are welcome to discuss and exchange ideas.
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