Nowadays, companies have used corporate videos as a major sales tool, and a series of promotional video production companies have emerged that specialize in producing corporate videos. The promotional video production company has a series of professionals who will design and arrange the time before shooting so that the promotional video can be completed within the time limit specified in the contract. The shooting of a corporate promotional video is an independent investment and production by the enterprise. A feature film that subjectively introduces the main business, products, enterprise scale and humanistic history of its own enterprises. Corporate videos are mainly a dynamic and artistic display method for companies to summarize and look back on the past. It takes about 20 working days from the beginning to the final submission of the film, but with weather or other unexpected factors, it usually takes 25 working days. If the quality of the promotional video is very high or a large number of three-dimensional production images are required, Generally, the time for corporate video shooting increases accordingly, so it is recommended that customers in need start work at least 30 working days in advance. ?The role of advertising activities in shaping corporate image and enhancing product visibility is well known.
“Advertising is not a panacea, but it cannot be done without it.” Therefore, CCTV’s annual advertising bidding is always so lively. But that is only the patent of large companies. Most of our small and medium-sized enterprises can only watch others spend huge sums of money, secretly admire their courage, and lament their own powerlessness. We all know that companies spending less than 10 million yuan on CCTV advertising have almost no effect. However, not every company can afford tens of millions of advertising fees. Therefore, many small and medium-sized enterprises can only choose advertising methods that are more suitable for their actual situation. In fact, the advertising of large companies is made with money, and the advertising of small businesses can better reflect their value. If you don’t believe it, you can find an outsider to shoot an ad casually, spend 30 million to place it on CCTV, and then cooperate with local media bombing and promotion, and the effect will not be worse than those large-scale advertisements. Advertising for small and medium-sized enterprises needs to be done, and it must be done carefully. In addition to mass media advertising, there is another form of advertising that should not be underestimated. That is multimedia advertising. Enterprises carry out advertising through multimedia planned and produced. Corporate videos are not just as simple as shooting and producing a set of CDs. The ultimate purpose of a company's promotional videos is to spread the corporate image and sell products. It requires not only exquisite pictures and vivid content, but also the ability to unify corporate image and product features. The characteristics of this kind of multimedia promotional video are low investment, strong audience targeting, and flexible broadcast location. ?