Rolls-Royce has two founders, one is Charles Stuart Rolls and the other is Frederick Henry Royce (Henry Royce). Rolls-Royce is a combination of their names.
Rolls-Royce 1906 was originally named Rolls-Royce Co., Ltd., and was later split into Rolls-Royce plc (an aviation power system and defense company) and Rolls-Royce Motor Company in 1973.
Rolls-Royce Motor Company is an automobile department with two brands: Rolls-Royce and Bentley. 1998 Volkswagen acquired the company and changed its name to Bentley motor co., ltd; ;
Rolls royce brand was authorized by rolls royce Company to set up a new automobile company named Rolls-Royce Motor Cars. Since 1999, Rolls-Royce Motor Company has become the manufacturer of Rolls-Royce Motor Cars and is owned by BMW.
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1877, Charles Stuart Rawls was born in Berkeley Square, a wealthy area of London. He is the third son of Lord and his wife Rangtek.
After graduating from Eton College, he entered Trinity College of Cambridge University to study mechanical engineering and became the first student to own a car. Rolls is widely known for its excellent engine repair technology, so it is nicknamed "dirty Rolls" and "gasoline Rolls".
By the time he graduated from Cambridge University, Rouse was already a skilled driver. 1903, he drove a 30-horsepower Mors in Dublin and broke the world land speed record at a speed close to 133.6 km/h, but the international timing management agency refused to recognize this achievement because the timing tools used by Rouse were not certified.
In order to finance their racing activities, Rawls and his friend Claude Johnson founded the first car dealer: CSRolls &; Company. They import and sell Peugeot cars in France and Minerva cars in Belgium together.
Unlike Rouse, who has a good educational background, Henry Royce started working at the age of 9. Les was born in peterborough on 1863. He sells newspapers and sends telegrams. /kloc-When he was 0/4 years old, an aunt of Les sponsored him to be an apprentice to Dabei Railway Company, and his fate changed from then on.
One of the most outstanding engineers at that time began to guide Les's apprenticeship. Les seized every possible opportunity to improve her knowledge and spent her evenings studying algebra, French and electrical engineering. With his talent in engineering, Les got a job in the electric light and power company.
His real wish is to devote himself wholeheartedly to the mechanical engineering industry. Later, Les and his engineer friend Ernest Clermont started their own businesses. They produce electronic components day and night, such as doorbells and generators. It was during this period that Les improved the bayonet bulb and applied for a patent. This technology is still in use today.
After buying a second-hand two-cylinder French de Courvill, Les became interested in making cars. His thirst for greatness was born, and he had a good professional ethics standard, which became the core concept of Rolls-Royce later: "Let the best be better." (rolls royce's philosophy: "Take the essence of the existing and make it better." )
Soon, Les discovered the structural defects of French de Courvill and decided to transform it. At the end of 1903, he designed and manufactured his first gasoline engine. 1in April, 904, he drove his first 10 horsepower Les car to the street.
Henry edmonds, a shareholder of Les and a friend of Rolls-Royce, showed Rolls-Royce his brand-new 10 horsepower Les car. At that time, Rolls-Royce was depressed and could only sell imported cars, so edmonds arranged for Rolls-Royce to meet Les. Edmonds didn't realize at that time that it was this meeting that changed the future of the automobile industry forever.
1904 On May 4th, Rawls and Les met for the first time in Manchester. When he saw a two-cylinder rice car with a power of 10 horsepower, Rawls immediately realized that this was the car he wanted. After testing the cars, Rolls-Royce decided to sell all the cars made by Les on the spot under the name of Rolls-Royce.
Vision creates brand. While Rawls and Les were busy making and selling cars, Claude Johnson, a partner of Rawls, began to serve as general manager and set out to build the reputation of the new company. Johnson is a genius in propaganda. He has made great contributions to the success of the company, so he is called "the hyphen in the name of Rolls-Royce".
Johnson once promoted a 40/50 horsepower car in an early advertisement: "The six-cylinder Rolls Royce is not only one of the best, but also the best car in the world.
("Six-cylinder Rolls Royce-not the best, but the best car in the world." ) "This sentence he adopted at that time was always inseparable from Rolls-Royce.
Johnson carefully planned a series of marketing activities to promote the low noise and reliability of Rolls-Royce cars, and finally received incredible results. This not only shows their Excellence, but also exposes their superb engineering and technical level in the world. In the end, they made history.
Baidu Encyclopedia-Rolls Royce
Rolls-Royce China official website-When Rolls-Royce meets Les