Puma family history

Puma Yu 1948 was founded in Herzogenaurach, Germany. Puma, which means Puma in Chinese, is a large multinational company that mainly produces shoes and sportswear in Germany. Founder: Rudolf Dassler. Rudolph Dassler joined his younger brother Adolf Dassler (nicknamed Adi Adi)' s Dassler company in Herorakh on 1924, and changed its name to Dassler Brothers. 1in the mid-1930s, Dassler Brothers grew into the world's leading brand of sports shoes, with nearly 100 employees and more than 30 styles. After World War II, Dassler Brothers resumed its business, with 47 employees, extracting rubber from canvas and American fuel tanks and making the first batch of sports shoes after the war. 1948, Adolf Dassler combined Adi and Das with their own names, renamed Dassler Brothers Company Adidas, and the two brothers parted ways. His brother Rodolphe Dassler founded PUMA Company, which is in the same direction as Adidas. Both companies mainly produce sporting goods and have become competitors since then. 1986 puma joined the stock exchanges in Munich and Frankfurt. Today, Puma has 3,200 employees and its products are sold to more than 80 countries. In 2003, the company's assets reached1200 million euros. PUMA's shoes and clothes are very popular in hip-hop graffiti culture, both in the United States and abroad. Puma, together with Adidas, is also one of the representatives of hip-hop culture in 1970 and 1980. Nowadays, sportswear brands with a history of 57 years have a first-line appeal and influence in the world. The history of Puma in the past 50 years has been written on great sports achievements. Puma accompanied Billy, the king of the ball, to the World Cup finals and Beck, the tennis player, to dominate the Wimbledon lawn. Cooperate with top athletes, constantly pursue the latest technology and make the best sports equipment. Founder Rudolf Dassler founded the German brand Puma on 1948. Puma has been playing an important role in sports for decades. In recent years, it has successfully combined fashion/sports and become one of the favorite brands of young people. Herzogenaurach, located in Bavaria, southern Germany, was an unknown town at the end of 19, and its main economic tradition was clothing industry. However, today, it attracts people's attention because it is the headquarters of Puma, a world-famous sporting goods company. Puma is the fastest growing brand in the sportswear market from/kloc-0 to 998-2003, with the growth rate exceeding double digits for six consecutive years. Surprisingly, in 2002, Puma's advertising expenditure in the United States was only $3.9 million, while in the same year, Nike's advertising expenditure was $6.5438+$20 million, and Reebok's expenditure was $45.3 million. [Edit this paragraph] Chronology of Major Events 1924 Brother Rudolf Dassler (1898- 1974) and younger brother Adolf Dassler (1900- 1978) established the "Dassler Brothers" shoe factory. The first pair of football shoes was originally designed at home. The shoe factory was born in 1935 and started mass production, but conflicts between brothers began to arise. 1936, American male track and field athlete jesse owens (19 13- 1980) ran in Dassler and won seven gold medals. Five bronze medals, breaking two world records and three Olympic records. 1948, conflicts between brothers intensified. Rudolf Dassler founded Puma. Puma Company was formally established, and the first pair of football shoes was born. Puma ATOM 1952 is famous in five states and attracts worldwide attention. In the World Cup in Sweden, 1958, Brazil and Sweden competed for the championship in Puma football shoes. The design of the upper "runway" came from 1962. Brazil not only won the championship again in Chile, but also the colleague of Pele, the king of the ball, won the best player in the World Cup. They all wore puma shoes 1967, and the trademark puma 1 was officially born. It is PUMA1968 "Loma1968" designed by the famous German cartoonist Lutz Bacchus-PUMA sponsored the Italian team to win the European Cup in Rome. At the same time, brothers are not in harmony, and even people wearing two brands of clothes are separated. In Mexico City, the interest rate team won the third World Cup for Brazil! This time he wore Puma King 1974 Dutch football delivery-cruyff wore Puma boots and led the team to win the second place in the German World Cup. Diego Diego Maradona 1982 World Cup debut. Amin Dassler invented the "PUMA duo filex" outsole. Navratilova martina won the fifth of nine Wimbledon titles in his career in Puma Sports Equipment 1984. Diego Diego Maradona used his famous "God" in 1986. In the same year, Puma was transformed into a joint-stock company. Before 1993, 30-year-old American football player Johen Zeitz was appointed as the president and chairman of the board of puma, thus taking a solid step in the long-term development plan. From 25438+0998, Puma entered Hollywood and invested in movies; & lt Mr. and Mrs. Smith >,< screams in horror >,< Apple Pie 2> In the same year, Jil Sander, a famous German fashion designer, signed the first sports brand integrating fashion and sports. In the same year, he sponsored Serena Williams and became the official sponsor of sweaters. The first concept store was in California, followed by London, Rome, Tokyo, Boston, Frankfurt, Melbourne, Beijing World Trade Center and day order. In 2000, Sanlitun signed a contract with supermodel Christie Trulington to endorse the brand NUALA yoga product Nuala (Yunxiang). In the same year, Cameroon, an African lion, appeared in the Africa Cup in PUMA's newly improved sleeveless T-shirt. In the same year, in the field of official sponsorship and formula racing, Ferrari BMW Red Bull 1 Team Red Bull 2 Team 200 1, Puma signed a contract with Mihara Yasuhiro, a famous Japanese designer, to sell my series of unique fashion designs all over the world. During the 2004-2005 season, Puma signed Eto 'o, played 37 games for Barcelona, scored 24 goals and won the best striker in La Liga that year. In 2005, he signed contracts with Schumacher and Massa and provided daily clothes for the whole family. He worked with fashion guru Neil Barrett to design Italian uniforms, and Puma became the official sponsor of the Italian national football team. In the 2005-2006 season, Eto 'o played 34 games for Barcelona and scored an astonishing 26 goals, winning the top scorer in La Liga this season again. In 2006, Puma sponsored the Italian football team to win the World Cup in Germany. During the World Cup in Germany, PUMA A * * * 12 teams were provided with competition clothes. (AD sponsors 8 teams and NK sponsors 6 teams) In the same year, PUMA launched a golf series. In 2007, PPR Group became the largest shareholder of Puma. (GUCCI MQUEEN YEL, a brand owned by public relations sales entity & gt, and other international first-line brands) also signed a contract with designer MQUEEN (who plays Givenchy). In 2008, PUMA entered Volvo, with the global 12 stop, and the last stop was Qingdao, China. In 2008 Beijing Olympic Games, the track and field star Bolt signed by Puma broke the world records of Bird's Nest 100 and 200m respectively (100 m 9 seconds 68200m 10).