The takeaway platform’s smart meal cabinets are beginning to test the waters and charge riders. Can the charging model be sustained?

The takeout platform’s smart dining cabinet has been implemented for some time, but it is actually a charging model. Whether this model is acceptable to riders depends on how much convenience this model can provide. , what a price to pay. What is clearer is whether such charges make riders feel that the services provided are worth the money.

This smart dining cabinet is originally convenient for consumers and has a convenient handle, because the rider can put the takeaway in the designated cabinet after obtaining the consumer’s consent, and the consumer can go directly to this cabinet. Just go inside. Contactless delivery can be achieved, and sometimes the customer may have an emergency at work or in life and cannot get out, and the rider cannot wait outside all the time. Therefore, this smart dining cabinet is of some use, but that was in the past. When there is no charge. Riders in some areas have now reported that this kind of smart dining cabinet has begun to charge a fee, ranging from 30 cents for the cheap to 6 cents for the expensive ones. This is a bit difficult for riders to accept.

Because the rider delivers a takeout order, the price itself is not as high as everyone imagines. Because when everyone orders a takeout, the order may only cost 20 yuan, and the platform has to take away 20 yuan. Basically, this is Proportion. Even if 4 yuan is taken away, the rider's delivery fee is at most 4 yuan, because the merchant also has the cost of meals, and he also has his own profit margin. If he doesn't make money, who will do this? The rider's delivery fee is only three or four yuan, and he can't deliver too much in an hour. Delivering 50 orders a day, if a takeaway is placed in a smart cabinet and charged 50 cents, then he will lose 25 yuan in income. How much money does he earn in a day?

If yes. The low-charge model is voluntary, ranging from 30 cents to 60 cents, and some riders said it is not unacceptable. But if charging starts, will the price rise again in the future? It will rise to 80 cents or one yuan. This is not impossible. So it started charging. This sent a signal that the rider found unacceptable, not that he was completely unable to accept the technology of charging 30 cents.