Chen Zhan Coatings Group has a marketing network all over the country, and its Chen Zhan coatings, classic coatings, Chen Fu coatings and Governor coatings have a wide range of popularity and reputation in professional fields such as furniture coatings, paint decoration and architectural coatings. "Chen Zhan" brand coatings are famous trademarks and brand-name products in Guangdong Province, "Classic" brand coatings have won famous trademarks in China, famous brand products in Beijing and famous brand products in Shanghai, and "Chen Fu" brand coatings have won honorary titles such as "Shanghai Famous Trademark" and "Shanghai Famous Brand Products" for many years.
Since its establishment, Chen Zhan Coatings Group has always attached great importance to the research and development of product technology. Up to now, the company has applied for 102 invention patents, 37 design patents, participated in the formulation/revision of national and industrial standards for coatings industry 18, undertaken the national torch plan project 1, obtained the national key new product certification 1 and obtained 65438 national science and technology Commissioner projects. The original parent company of the Group, Shenzhen Zhanchenda Chemical Co., Ltd. and its subsidiaries, Beijing Chen Zhan Chemical Co., Ltd. and Shanghai Chen Fu Chemical Co., Ltd., have been recognized as national high-tech enterprises.
Chen Zhan Coatings Group is one of the largest national coatings enterprises in China. The total production and office area of the Group and its subordinate enterprises is about 500,000 square meters, with the most advanced resin synthesis production line 12, and the resin production capacity is nearly150,000 tons/year. Design and production capacity of coatings is nearly 300,000 tons/year.
Chen Zhan Coatings Group takes "building a national brand and becoming a century-old enterprise" as its company purpose and "innovation, harmony and common growth" as its core business philosophy, and is committed to building a local coating brand company with environmental protection, safety and sustainable growth.
Every employee of Chen Zhan Coatings Group always embarks from the corporate ethics of protecting the natural environment and benefiting future generations, and at the same time, strives to reduce resource consumption and provide the society with coating products and services with more environmentally friendly performance, higher technology content and more satisfactory customers.
Chen Zhan Coatings Group will continue to adhere to the business policy of combining humanistic care with scientific management, strive to create wealth, repay the society and move towards a better tomorrow! From 65438 to 0994, Zhanchenda established its first factory, Shenzhen Zhanchenda Chemical Co., Ltd., in China, the cradle of modern coatings industry, specializing in the research, development, production and sales of civil coatings. Since then, Zhan Chenda has started his rapid development.
At the end of 1990s, Zhanchenda re-planned its brand positioning, positioning Chen Zhan paint as professional furniture paint, classic paint as home decoration paint, Chen Fu paint as high-grade furniture paint, and Governor paint as architectural decorative coatings brand suitable for internal and external wall engineering, and applied the most advanced technology to the actual production process of products. Since then, Zhan's brand marketing era has begun.
2 1 century, Chen Zhan Paint, Classic Paint, Chen Fu Paint and Governor Paint respectively expanded their business capabilities and brand influence, and made outstanding achievements in the fields of furniture paint, paint decoration and architectural decorative coatings, further consolidating their position as industry leaders.
1994
Zhanchenda established its first factory-Shenzhen Zhanchenda Chemical Co., Ltd., specializing in the research, development, production and sales of civil coatings. Chen Zhan brand was born. Open the road of rapid development of Zhanchenda;
1998
Zhanchenda set up a second factory-Beijing Zhanchenda Chemical Co., Ltd., specializing in the research, development, production and sales of civil coatings. Zhanchenda has developed rapidly;
2000
Janchenda established the third factory-Shanghai Chen Fu Chemical Co., Ltd., which specializes in the research, development, production and sales of civil coatings. The pattern of Zhanchenda national production base has been basically completed;
2003
Classic paint decoration brands quickly occupied the professional market of China Jiezhuang Company. The sales network covers all parts of the country. Wait;
2004
Shenzhen Zhanchenda Chemical Co., Ltd. was rated as "Guangdong Coatings Flagship Enterprise" and "Vice President Unit" of Guangdong Coatings Industry Association. ;
2005
Shenzhan Company was rated as "Top 100 Advanced Enterprises with Harmonious Labor Relations" in Shenzhen.
Shanghai Chen Fu passed the preliminary examination of Shanghai famous brand products;
307 white anti-yellowing and whitening topcoat passed the evaluation of Beijing Science and Technology Commission's high-tech achievements transformation project;
2006
Shanghai Chen Fu became the "Shanghai Enterprise Technology Center" and received a special fund of 600,000 yuan from the Shanghai Municipal Government.
Beijing Chen Zhan won the China Independent Intellectual Property Innovation Award;
Shanghai Chen Fu "Chen Fu" brand paint won the honor of "Shanghai Famous Brand";
Chen Zhan was awarded the title of "National Excellent Private Science and Technology Enterprise";
"Classic Paint" won the title of "National Inspection Exemption" brand issued by the State Quality Supervision Bureau;
2007
Classic coatings won the "Beijing Famous Brand";
Chen Fu Lacquer won the famous trademark in Shanghai and successfully completed the Grand Slam.
Beijing Chen Zhan Chemical Co., Ltd. was listed in the government green procurement list;
Classic paint was selected as one of the top ten brands in coating industry in 2006;
Golden Goblet Awards's highest award for lacquer cups in the Governor's Office-Industry Leader Award;
Beijing Chen Zhan won the Beijing Quality Award;
the year of 2008
"Chen Fu" brand won the title of "Shanghai Famous Trademark";
"Chen Zhan" trademark won the famous trademark in Guangdong Province;
Shenzhen Zhanchenda won the first batch of independent innovation industry leading enterprises in Shenzhen;
"Chen Zhan" brand won the famous brand in Shenzhen;
Shanghai Chen Fu Chemical Co., Ltd.' s "Waterborne Wood Coatings (ProjectNo. 2008GH030 198)" was awarded "National Torch Plan Project in 2008-2009" and "Solvent-based Antibacterial Wood Coatings (ProjectNo. 2008GRC00056) was awarded" National Key New Product Plan Project in 2008-2009 ".
Shanghai Chen Fu won the 2008 Shanghai Science and Technology Giant Enterprise;
Beijing Chen Zhan passed the accreditation of high-tech enterprises by Beijing Science and Technology Commission, and Shanghai Chen Fu passed the audit of Shanghai High-tech Enterprise Accreditation Office;
In 2009
Classic paint won the well-known trademark of China;
Shanghai Chen Fu Chemical "Waterborne Nano-Polypropylene Ester Wood Coatings" has been recognized as a high-tech achievement transformation project in Shanghai.
Shenzhen Zhanchenda was awarded "Shenzhen Intellectual Property Advantage Enterprise";
Beijing Chen Zhan was recognized as a patent demonstration unit in Beijing by Beijing Intellectual Property Office in 2009;
Chen Zhan was awarded "2009-20 10 Tax Credit Grade A Enterprise";
Shenzhen Zhanchenda won many honors, such as the flagship enterprise of coatings in Guangdong Province and the top ten outstanding enterprises of coatings in Guangdong Province, and "Showing People's Style" also won the excellent periodical award;
Zhanchenda Chemical was awarded as "National Enterprise Promoting the Progress of Coatings Science and Technology";
The three key enterprises of Zhanchenda Chemical Industry are all recognized as national high-tech enterprises.
20 10 year
The share reform of the group company was officially completed, and Shenzhen Zhanchenda Chemical Co., Ltd. was upgraded to the parent company of the group, officially renamed as Chen Zhan Coatings Group Co., Ltd., with five subsidiaries: Beijing Chen Zhan Chemical Co., Ltd., Shanghai Chen Fu Chemical Co., Ltd., Qingdao Chen Fu Chemical Co., Ltd., Chengdu Chen Zhan Chemical Co., Ltd. and Fuzhou Chen Zhan Chemical Co., Ltd. 20 10. This person, who is praised as an "old man" by China coatings industry, has just joined Chen Zhan Coatings Group. Since then, Guo Xie and Shi Qinglin, two core figures who created the 654.38+02 billion legend of China Resources, have once again gathered in Chen Zhan Coatings Group.
As a well-deserved ace in the paint industry, after leaving China Resources, the whereabouts of Guo Xiehe and Shi Qinglin once received unusual attention from the industry. Two years ago, Guo Xie resigned from Nippon to join Chen Zhan Coatings, which caused a great sensation in the industry, and his performance in the past two years basically confirmed the expectations of the industry. Shi Qinglin, as the manager of wood coatings in ICI China District, created an amazing performance with an annual increase of 45%, so he chose to run away from home. For the reason, there is speculation in the industry: some people assert that it is a move by foreign paint companies to "tear down the mill and kill the donkey", while others think that the old man originally wanted to "inspect" foreign industry giants. Some people even think that the old man himself "rushed back" in order to leave a figure of "stopping at the top of the mountain".
China Paint Newspaper once wrote an article suggesting that after "an investigation" of foreign paint enterprises, Shi Qinglin will definitely join local paint enterprises in China like Guo Xie. But there is one thing that China Paint never expected. They will join hands with Chen Zhan Paint Group! In their view, "Wolong Feng Chu can live in peace with one person" and get two people at the same time, which is probably something that no one thought of in the coatings industry.
In recent years, in addition to the acquisition of China Resources, the well-deserved boss of the original local coating enterprises, which made the local coating industry in the throat, local coating enterprises have also made some progress. It can be seen from the soaring advertising investment of coating enterprises that local coating enterprises have not given in under the "intimidation and inducement" of foreign-funded industry giants. The rapid development of Chen Zhan Coatings Group in recent years is not a special case in the industry. Therefore, it is not enough to attract two ace coating companies at the same time only by relying on the names of local coating companies with the most growth potential.
At a meeting of furniture paint dealers shortly after joining Chen Zhan Paint Group, when he gave a report on the development status of furniture paint industry to dealers, he used the phrase "I don't want to be a traitor" to explain the real reason why he joined Chen Zhan Paint Group. Although it is very funny, it also shows that he still wants to make a modest contribution to the development of national coatings. Of course, there are also many domestic national coatings enterprises, at least some well-known enterprises such as Zhonghua Paint and Carpoly are on the same level as Chen Zhan Coatings Group. Why do the elderly only favor Chen Zhan Coatings Group?
Undoubtedly, the real reason for attracting this old man to join Chen Zhan Coatings Group is actually the words "building a national brand to be a century-old enterprise" and "innovating * * * * to grow together".
After entering the 2 1 century, Chen Zhan Coatings Group, starting from the actual situation of its own development and standing at the height of the industry and the nation, put forward the corporate purpose of "building a national brand and being a century-old enterprise" in time, expressing its determination and responsibility to serve the country and run continuously. And this determination and commitment coincides with the old man, so it is natural to choose Chen Zhan Coatings Group.
Of course, it is also very important that Mr. Chen Bing, the chairman of Chen Zhan Coatings Group, has a good reputation of being kind, modest and kind in the industry. It is Mr. Chen Bing's character that cultivates the corporate culture of "innovation and growth" of Chen Zhan Coatings Group. Of the 65,438+06 employees of Chen Zhan Coatings Group during its establishment, 65,438+065,438+0 still remained in the company. He expressed his admiration for the corporate culture of Chen Zhan Coatings Group on more than one occasion. In his view, at present, the corporate culture of Chen Zhan Coatings Group is similar to that of early China Resources, and both adopt "Tao" for corporate management, which is also the core reason why it and Guo Wei created a sales myth of 654.38+02 billion in China Resources. With the support of the chairman, I will apply my precious adventure accumulated for decades to the actual enterprise management to the maximum extent, which is exactly what the old man pursues.
In other words, the old man said that one of the reasons why he joined Chen Zhan Coatings Group was because of his recognition of the goal of "building a national brand and becoming a century-old enterprise" of Chen Zhan Coatings Group. Second, it is out of empathy for the corporate culture of "Innovation * * * * Growth Together" of Chen Zhan Coatings Group. After getting the old man, Chen Zhan Paint Group can not only get a "handsome talent" in management, but also attract all kinds of talents to the maximum extent, killing two birds with one stone!
But in any case, it is not only a blessing for Chen Zhan Coatings Group, but also a blessing for national coatings for the elderly to join Chen Zhan Coatings Group! At least, such an old painter who can and is willing to do something for national lacquer doesn't need to just "look at the flowers in front of the court".