Intangible assets can be recognized only if they meet the following conditions at the same time:
1. The economic benefits related to the intangible assets are likely to flow into the enterprise;
2. The cost of the intangible asset can be measured reliably.
The goodwill created by the enterprise as well as the brands, newspaper names, etc. generated internally should not be recognized as intangible assets because their costs cannot be measured reliably.
For self-developed patent rights, expenditures in the research phase are expensed, and expenses that qualify for capitalization in the development phase are capitalized and included in the recording cost of intangible assets.
In summary, self-developed patent rights are intangible assets, but goodwill and newspaper names are not intangible assets.