Four, China has independent intellectual property rights of laser display technology. Taking Hisense as an example, as an industry leader in laser tv, Hisense Group has mastered key technologies such as laser light source technology, optical engine and machine manufacturing. Through independent innovation, all the independent production from parts to the whole machine has been realized, setting a new example in the display field. This has brought great advantages to laser tv's long-term development, cost control and technological innovation, and it is not bound by external technology. V. laser tv has obvious cost advantages and bright prospects. LCD or OLED panel factories have invested heavily in equipment and workshops, such as an 8.5-generation LCD line with an investment of 25 billion yuan and a 1 1 generation LCD line with an investment of 46 billion yuan. Production energy consumption is huge and the industrial chain is long. On the one hand, it intensifies the investment risk of enterprises, and the price will eventually be passed on to consumers. On the other hand, because the price of color TV sets changes rapidly, once the cycle is long and the cost is high, it will face the situation of being eliminated. Laser tv has the advantage of eliminating the display screen. The laser, optical path, lens and screen in laser tv are not dedicated to TV, and the investment is far less than that of liquid crystal and organic light emitting diode, so the industrial chain is short. This is the fundamental advantage of laser tv's low cost. Once laser tv opens the incremental space for popularization, its huge advantages in cost, eye protection, environmental protection and energy saving will be further released. The cost and labor cost in the short industrial chain will be greatly diluted. This is an important reason for laser tv's future. Sixth, laser display technology leads the world iteratively. Hisense has become a global leader in laser display technology. Whether CES in the United States, AWE in China, or IFA in Germany, Hisense laser tv has become the focus of the spotlight, which stems from Hisense's continuous technical iteration. In just five years, the resolution of laser tv is from 2K to 4K, the light source is from monochrome to two-color to three-color, and the size is from 100 inch to 300 inch and then to 75 inch, all of which reflect the rapid development of technological vitality in laser tv.
7. Laser display technology activates an industry, not just a product. As a leader in laser tv, Hisense has been actively promoting laser tv, hoping that the industry will grow together. From a product to an industry, from an enterprise to an industry. For more than ten years, Hisense has promoted the formulation of laser tv and laser display standards, promoted the clarity of products and promoted the development of the industry. It also promoted the establishment of domestic laser tv Industrial Branch, which enabled member enterprises to unite and cooperate in technology, products, channels and services, and promoted the rapid popularization of the laser tv market. Mr. Ozaki Deyer, General Manager of Niya Laser Division, thinks that now is the best time to develop laser display. With the continuous expansion of the laser display scale of Hisense Group, it has also promoted the development of the global laser industry.
A true leader is by no means a man who flies high. He needs to make the industry bigger as a "big brother". This is not only the declaration of Hisense, but also China's attitude towards the global laser display industry.