Coca-Cola: Coca-Cola's "Share a Coke" campaign is a classic marketing case, which makes it a representative of Coca-Cola by giving bottled coke to consumers around the world. This activity lasted for several years all over the world and became Coca-Cola's iconic marketing strategy.
Starbucks: Starbucks' strategy of "half price for the second cup" is its classic marketing case. This strategy makes Starbucks the first choice for people to relax and promote its sales growth.
Nike: Nike's "Just Do It" advertising campaign is another classic marketing case. This activity encourages people to challenge themselves, constantly break through their limits and become better themselves.
Google: Google's "Google AdWords" advertising campaign is another classic marketing case. This activity makes Google the largest search engine in the world and helps other enterprises to promote their products and services on the Internet.
Amazon: Amazon's "Prime" membership service is its classic marketing case. This service provides more benefits and convenience for consumers and attracts more loyal customers.
Uber: Uber's "free trial" strategy is a classic marketing case. This strategy allows consumers to try their services for free and decide whether to continue using them after the trial period. This strategy helped Uber attract a large number of users in a short period of time, and improved users' satisfaction and loyalty.
Nike: Nike's "Just Do It" advertising campaign is another classic marketing case. This activity encourages people to challenge themselves, constantly break through their limits and become better themselves.
Airbnb:Airbnb's "* * * Enjoy Accommodation" strategy is its classic marketing case. This strategy can make people enjoy more freedom and convenience in short-term travel or residence, and help others get more accommodation choices in short-term travel or residence.
Microsoft: Microsoft's "Windows 10" operating system is its classic marketing case. When the operating system was launched, a lot of advertising activities were carried out and many new functions and features were provided for consumers.