"Looking back on this day in the future, the pricing of Buick ELECTRA E5 may become a' turning point' in the change of the pricing strategy of joint venture pure electricity." The background of this statement is that on April 13th, Buick Electra E5 was released and listed in Wuhan Aote at an entry price as low as 28,9 yuan.
a medium-sized and large-sized joint-venture SUV with a vehicle length of nearly 4.9 meters and a wheelbase of over 2.9 meters entered the market at an unexpectedly low price and merged into the "Red Sea" of new energy competition. This is not just a trend of "the same price for oil and electricity".
in fact, the reason why the mainstream joint venture SUV can be put down like this is of course the rapid rise of China's independent brand strength, which has reached the point where the joint venture brand is "stunned". Take Chang 'an's Deep Blue S7, which was unveiled at the Shanghai Auto Show, as an example, from its positioning of pure electric medium-sized SUV, it has completely entered the main sales market position of 2, yuan fuel SUV, and this key battle "above the cliff" has officially begun.
of course, this is also the journey of Deep Blue S7 blowing the horn of China brand to reconstruct the market structure of 2, yuan new energy SUV and winning the victory for China brand. The mainstream joint venture products like Buick E5 may not be able to redefine their value standards even if they put down their posture.
Of course, a mature market will definitely enter the scale competition and cost competition in the end. Therefore, at the beginning of the year, Tesla cut the price to start a "price war". After the "butterfly effect"-like fermentation, it has spread to the capillaries of the automobile industry, and 223 is also destined to become the "most voluminous year" in the history of the automobile industry. In this context, the shopping of enterprise strength has become the main tone of this year.
Digital Technology, Reconstructing Deep Blue
"A hall full of flowers makes 3, guests drunk, and a sword frosts 14 states." Then, after the dark blue SL3, one of the "Four Little Dragons of Electric Cars", the dark blue S7 under the Changan brand unveiled at the Shanghai Auto Show, what strength does it have to make the joint venture brand competitors feel scared?
in a word, in the grand release of Shanghai Auto Show, as one of the two main models under the dark blue brand, the deep blue S7, which is positioned as the "super-sensory driving fun electric SUV", has brought users four "super-sensory use scenarios", such as "super-sensory suspension cabin, mobile private cinema, exclusive seats for relaxing and the second home in the forest".
The core is that Deep Blue S7 is built on the industry-leading EPA1 all-electric digital platform. Changan group has become more and more confident in recent years, which is based on the secret of continuous investment in technology research and development. The EPA platform began to brew as early as 217, "grinding a sword in five years, achieving 1 all and 4 highs." The all-electric digital platform with high efficiency, high performance, high intelligence and high security has finally made two products, Deep Blue S7 and Deep Blue SL3.
there are three versions of EPA platform, and EPA was realized in the second half of 22. Now, Deep Blue S7 is based on EPA1, corresponding to compact to B-class and derivative models, and it is on the same platform as Deep Blue SL3, competing for Model Y at a wrong position. The EPA2 platform later cooperated with Huawei, which is the CHN platform in Aouita today.
Deep Blue S7 equipped with a new generation of "Force Super Collector Drive" is a rare pure electric+rear drive product in the market. Thanks to the technology of Zhuge Intelligent and Intelligent Cockpit, the application of "Four Extrasensory Usage Scenes" is more intimate. For example, the double zero gravity massage seat in the front row and the extrasensory smart screen in the co-driver, as well as the good quietness brought by the double-layer sound insulation glass in the front row, finally achieved the weightless "extrasensory floating cabin" experience in space.
"Mobile private cinema" refers to the 15.6-inch central control sunflower screen. Because it supports the maximum rotation of 15 degrees left and right, and is equipped with DEEPAL 14 speakers, entertainment activities such as mobile movie viewing, casual karaoke and happy games can be arranged at will. Moreover, Deep Blue S7 cancels the LCD instrument panel and replaces it with AR-HUD augmented reality head-up display, with unknown dimensions and functions. This configuration is not equipped on many new energy vehicles.
At the same time, because the cockpit tends to be as intelligent as Tesla, the co-driver's extrasensory smart screen can be linked with the digital cockpit, and with an immersive audio-visual experience, a "comfortable and exclusive seat" has been created. Secondly, the 1.9㎡ large panoramic canopy and the complete market ecology of camping equipment can bring a new camping experience like one room and one living room for the whole family, and the "second home in the forest" can be described as worthy of the name.
Deep Blue S7 also has the ambition of popularizing "global travel" and provides users with three power experiences: pure electricity, extended range and hydrogen fuel. Among them, the pure electric version provides the choice of 52/62km(CLTC) double mileage, with the acceleration as low as 6.7s and the power consumption of CLTC as low as 14.2kWh/1km.
In addition, the popularity of the extended-range version of Deep Blue SL3 also shows us its charm. Similarly, under the CLTC standard of Deep Blue S7 Extended Range Edition, the fuel consumption is as low as 4.95L/1km, the battery life is 2km, and the comprehensive battery life can reach 112km, truly achieving "pure electricity in urban areas and long-distance electricity mixing".
In fact, Deep Blue S7 has many technical details, including the industry-leading semi-solid battery, iBC digital battery housekeeper and so on, which cannot be disassembled here. "The nine-story platform starts from the foundation soil, and the journey of a thousand miles begins with the first step." Deep technical accumulation makes Deep Blue S7 bring its own aura as soon as it debuts.
For example, the three major technologies released by Deep Blue Auto in this auto show, namely, the Force Super Collector Drive (8V high voltage), the hydrogen fuel cell system and the high specific energy semi-solid battery, once again ushered in a new breakthrough. Among them, the super-collector drive of the Force equipped with 8V high voltage, oil cooling and SiC silicon carbide, and the intelligent range extension of the Force based on the next-generation ultra-high efficiency range extension exclusive engine have completed the design freeze, and the industrialization has been promoted in an orderly manner.
The semi-solid battery has started the road test, and the dark blue SL3 model equipped with semi-solid battery was displayed at the auto show, and all-solid battery has also started the material and power level test. In addition, the next generation of autonomous hydrogen fuel power system is being developed, which doubles the power density and reduces the cost by half.
this is also the deep blue car that made its debut at the auto show, where its strong technical background lies. Of course, it is precisely because the competitive area is the last position of the joint venture brand that the deep blue brand has no retreat, which can be described as last stand.
shouldering the mission of the times
In fact, deep blue technology has been constantly challenging the peak. The so-called "bearing determines height, pattern determines the future, and speed determines success or failure", which is the core logic of Deep Blue Automobile's decisive battle for the future.
Besides, someone asked a question, what kind of brand will Deep Blue be now and in the future? The answer given by Deng Chenghao, CEO of Deep Blue Auto, is "the world's first-line electric vehicle brand", and the brand ambition of Deep Blue Auto is self-evident.
It is also a reality that Deep Blue Auto uses digital technology to reconstruct the blueprint for its future travel. As Deng Chenghao, CEO of Deep Blue Automobile, said: "In the era of electric vehicles, China's technology, products, industries and markets have given birth to an opportunity window to build a world-class electric vehicle brand, and Deep Blue Automobile was born with the mission of the times."
Of course, Changan Automobile, the parent company of Deep Blue Automobile, which plans to invest 8 billion yuan in new energy research and development by 225, is very aware of the power of technology. Changan Automobile has always been aiming at independent control of key core technologies, and now it has mastered more than 4 core technologies and more than 1, core patents of Sandian. By 225, 5 core technologies and 3, core patents will be added.
under the deep accumulation, there are not only technologies such as the Force Super Collector Drive (8V high voltage), hydrogen fuel cell system and high specific energy semi-solid battery. In order to cope with the intelligent future, Changan Automobile has also endowed the deep blue brand "Zhuge Intelligent", which will also bring users three core experiences of "Zhuge Interactive, Zhuge Intelligent Driving and Zhuge Ecology".
In terms of interaction, Zhuge Intelligent adopts the cooperation of visual recognition engine and voice recognition engine, which can accurately judge the real motivation of users and minimize the possibility of false triggering.
In dialect recognition, Zhuge Intelligent has trained more than 1 million phonetics in each language, which can achieve 95% accuracy. Moreover, users can realize the intelligent situation recommendation of "five-sensory interaction", which not only has hearing, but also can realize the simultaneous interaction of five senses, such as vision, touch, smell and temperature.
behind Zhuge's intelligence, it relies on the leading data platform and computing platform in Changan automobile industry. It is reported that the current access capacity of Changan Car Cloud Platform can reach 1 million vehicles. The storage and processing capacity of big data in the cloud exceeds 55PB, the computing power of GPU is * * * 45ppflops, and the average daily processing data can reach 1 billion pieces.
At the same time, in the field of Zhuge Zhi's driving, based on the underlying principles of safety, efficiency, comfort, continuity and evolution, Changan Automobile has built 936 core skills of Zhuge Zhi's driving in three scenarios: driving, parking and safety, and launched four services: worry-free navigation, easy cruising, safe parking and safe escort, so as to empower users with a relaxed and pleasant driving experience and realize full-time escort and driving in different times.
as mentioned earlier, deep blue automobile shoulders the historical mission of popularizing the intelligent electrification era from the early adopter stage to the popular stage. In the era of popularization, in addition to technology, speed is also needed.
when it comes to "deep blue speed", I have to say that it really makes people shine. Only one month after the launch of Deep Blue SL3 products, 45 order centers have been opened. Up to now, the number of order centers has increased to 57, covering 218 cities across the country, accounting for 93% of the overall market capacity of passenger cars, and the coverage rate of core and sub-core business districts is 89%. In the future, over 6 deep blue spaces and over 6 maintenance centers will be built.
In terms of the speed of brand growth, on the day of listing, Deep Blue SL3 ranked first in the daily attention of airborne major media; S7 appeared on the same day, once again occupying the forefront.
Deep Blue SL3, the first strategic model of Deep Blue Automobile, was launched on July 25th, 222. After the price was announced for 33 minutes, the order was over 1,, which broke the record of the fastest "over 1," order in the industry, and the explosion occurred immediately after the first launch. Deep blue SL3 products were delivered in national mass production within 36 days after they went on the market, breaking the fastest delivery record in the new energy automobile industry.
in addition, with the brand-new marketing service mode of "online and offline integration, direct connection, direct receipt of car payment and consistent price", Deep Blue Automobile has brought users three major values: direct brand connection, full link transparency and convenient service.
behind such order speed, product delivery speed, delivery speed exceeding 1, and brand-new mode, we can see a new energy brand with value+technology+speed heading for the "world first line".
with the deep advancement of the automotive industry to electrification and intelligent transformation, the transformation of the automotive industry will show accelerated progress. As predicted by the Shanghai Auto Show, the Uka era passed, and the initials of Brittle (fragile), Anxious (anxious), Nonlioear (nonlinear) and Incomprehensible (inexplicable) came in the BANI era.
In this change, Deep Blue Automobile not only realized this change, but also led the brand value of "innovation and reconstruction, internet of everything, free-wheeling experience and low-carbon life" with the attitude of "pioneer" and brand gene of "technology" in the process of Chang 'an Automobile transforming from a traditional automobile manufacturer to an intelligent low-carbon travel technology company.
"Look who owns the world in today's world?" In the middle of this year, Deep Blue Auto will release the strategy of Deep Blue Auto and launch this strategic model, Deep Blue S7. What kind of performance can Deep Blue S7 have in the 2,-yuan SUV market, and how the pattern will change, is still a little exciting.
this article comes from the author's automobile commune of Yiche number, and the copyright belongs to the author. Please contact the author if you reprint it in any form. The content only represents the author's point of view and has nothing to do with car change.