When it comes to Haier, the first thing that comes to mind is the cartoon images of two Haier brothers. Think again, Haier refrigerator washing machines can be seen everywhere in home appliance stores. But what is Haier's true face? From a macro perspective, Haier's traditional trademark image and products are deeply rooted in the minds of China people, but in fact, Haier's present appearance is far more than such an image.
After 34 years of development, Haier's brand image has been divided into one ethnic group. Many brand images are wholly-owned subsidiaries of Haier. The first brand is Fisher & Paykel, which is positioned as a luxury home appliance brand in the market. The national treasure home appliance brand formerly known as New Zealand was wholly acquired by Haier. Such products have appeared in first-tier cities in China. Fisher & Paykel brand gas stoves and range hoods have a standard market price of 360,000 yuan.
The second brand AQUA. This brand ranks first in the care industry in Southeast Asia and Japan. At present, it is rare in the mainland market, mainly in Southeast Asia and Japan. Prior to this, Sanyo's sub-brands were also wholly acquired by Haier.